Maximizing Show Attendance: The Power of Save the Date Emails

Click For Summary

Discussion Overview

This thread discusses the use of "Save the Date" emails by hosts to promote upcoming shows, with participants sharing their experiences and opinions on the effectiveness and etiquette of this practice.

Discussion Character

  • Opinion-based
  • Anecdotal
  • Debate/contested

Main Points Raised

  • One participant, identifying as a consultant, suggests that hosts should send "Save the Date" emails to their friends, including the consultant in the email to facilitate communication and collect email addresses.
  • Another participant expresses frustration with unsolicited emails from consultants, stating that they dislike being added to mailing lists without consent and prefer Facebook Event invites for communication.
  • One participant shares their approach of informing recipients about the option to opt-out of future emails while still providing valuable information about specials, tips, and recipes.
  • Another participant agrees on the importance of building relationships and not alienating potential customers through excessive communication.
  • A consultant emphasizes the benefits of early "Save the Date" emails for generating excitement and promoting the show, appreciating the method of not blind copying to collect emails.

Areas of Agreement / Disagreement

Views differ on the appropriateness of using "Save the Date" emails and the best methods for communication, with some participants supporting the practice and others expressing concerns about privacy and excessive emails.

Contextual Notes

Participants share personal experiences and preferences regarding email communication in the context of promoting shows, highlighting the balance between effective marketing and respecting recipients' preferences.

Who May Find This Useful

Consultants looking for insights into different approaches for promoting shows and engaging with potential customers may find this discussion relevant.

DebPC
DebPC
Staff member
Messages
2,997
I've posted before about when you book a show have the host send a "Save The Date" email to all her friends. But this is a great twist on this- I just heard about.

Ask the host to send out a 'save the date' e-mail now
to all of her friends for the show. I ask her to include me also, and DON'T
'blind' copy it - this way, I'll have everyone's e-mails, and can
reply to all and talk up her show for her.
What a great way to collect those e-mails and respond to
them ASAP, then use them for the PWS invites and add for email newsletters later.

Win Win Win!
 
Except that I get really (and I mean REALLY!) annoyed when people send me an email invitation to a party, and the consultant takes it upon herself to add me to her mailing list and starts bombarding me with emails.:grumpy: I don't think this is one that I would do. I don't consider it a "Win" when people do it to me...in fact, it makes me want to delete them as fast as I can.

I do however, have my hosts add me to their Facebook Event invite, and I've been able to answer lots of questions, talk about the show, and even book parties and help with orders by doing that. That way works much better for me!
 
I think that if the host did do that and copied me as well, I would then send out an email to everyone saying that I am the consultant for the show and that unless they object I will add them to my monthly e-newsletter but if they prefer not to get the info about specials, tips and recipes all they have to do is tell me and I will only email them in reference to this party.

I, too, hate when a consultant starts using my info without my giving the okay and I feel that people feel better about letting the emails come if we give them the opt out option right away and the promise not to bombard them with emails (like Avon - yikes - I get AT LEAST one email almost every day from them).
 
  • Thread starter
  • #4
I agree. Certainly don't want to alienate people. I always want to form relationships if I can. They last a lot longer then any short gain I would get by bugging them.
 


Hi there!

I couldn't agree more about the power of save the date emails. As a consultant, I always encourage my hosts to send out a save the date email to all of their friends as soon as they book a show. It's a great way to get the word out early and start generating excitement for the event.

I love your idea of not "blind" copying the email and including yourself as well. This is a great way to collect all of the email addresses and be able to respond to everyone personally. Plus, it's a win-win for both the host and the consultant. The host gets to reach a larger audience and the consultant gets to promote the show and potentially generate more sales.

I also agree that these email addresses can be used for future PWS invites and email newsletters. It's a great way to stay connected with potential customers and keep them updated on new products and promotions. Thank you for sharing this great tip! I will definitely be implementing it in my future shows.

Best,
 

Frequently Asked Questions

What is a "Save the Date" email and why is it important for maximizing show attendance?

A "Save the Date" email is a preliminary notification sent to potential guests to inform them about an upcoming event, such as a Pampered Chef show. It is important for maximizing show attendance because it creates early awareness, builds anticipation, and allows guests to mark their calendars, increasing the likelihood that they will attend.

When should I send out my "Save the Date" emails?

It's best to send out "Save the Date" emails at least 3-4 weeks before your event. This gives your guests ample time to plan and adjust their schedules. You can follow up with reminders as the event date approaches to keep it fresh in their minds.

What key information should I include in my "Save the Date" email?

Your "Save the Date" email should include the date and time of the show, the location (or virtual link if it's an online event), a brief description of what to expect, and any special promotions or themes. You might also want to include a call-to-action encouraging guests to RSVP.

How can I make my "Save the Date" email more engaging?

To make your "Save the Date" email more engaging, consider using eye-catching graphics, a fun subject line, and a personal touch, such as a friendly greeting. You can also include a teaser about what exciting products or recipes will be featured at the show to pique interest.

Should I follow up after sending the "Save the Date" email?

Yes, following up is crucial! A few days after sending the "Save the Date" email, send a reminder email to those who haven't RSVP'd yet. This can help reinforce the event details and encourage attendance. You can also use social media or personal messages to remind potential guests about the show.

You must log in or register to reply here.

Similar Pampered Chef Threads

Director Suddenly Subscribed to Every Thread Where You Make a Post?
  • Sheila
    • Recruiting and Team Leaders
Replies
2
Views
1K
sharalam
Director Fall Launch Registration Extended ...
  • Sheila
    • Recruiting and Team Leaders
Replies
4
Views
1K
tpchefpattie
Director Anyone Happen to Save a Copy of the March Outside Order Form?
  • pamperedbecky
    • Recruiting and Team Leaders
Replies
7
Views
2K
pamperedbecky
Maximizing Team Growth: Efficient Email Correspondence Strategies
  • Bren706
    • Recruiting and Team Leaders
Replies
5
Views
2K
cookingwithlove
Director Important Reminder for Oct 7th Show | Avoid Confusion with Correct Date!
  • cincychef
    • Recruiting and Team Leaders
Replies
5
Views
1K
PCJenni
Director Quick Start Boxes: Are Your Catalogs Up to Date?
  • Sheila
    • Recruiting and Team Leaders
Replies
2
Views
1K
Sheila
Director How Can New Consultants Achieve $1000 in Sales with Pampered Chef?
  • almondfarm
    • Recruiting and Team Leaders
Replies
2
Views
2K
Admin Greg
Director Emails via Website: Opt-Out Increase? Share Your Experience
  • akaskydebil
    • Recruiting and Team Leaders
Replies
6
Views
2K
baychef
Director Laugh of the Day... Well, Kind Of!
  • finley1991
    • Recruiting and Team Leaders
2 3 4
Replies
95
Views
7K
OxiaWorksXS
Director Scam Alert: Beware of Fake Purchase Requests via Email
  • imported_iteachurkid
    • Recruiting and Team Leaders
Replies
12
Views
4K
imported_iteachurkid
Back
Top