Maximizing Sales: Combining Shows for Greater Profitability

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Discussion Overview

This thread discusses strategies for combining shows to achieve greater profitability, particularly when one show is underperforming in sales. Participants share their experiences and methods for transferring orders and managing host benefits.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, suggests combining orders from a low-performing show with an upcoming show to reach the $150 mark.
  • Another participant shares their experience of moving orders to a guest's Wishlist and then transferring them back during the second show, highlighting the ease of managing guest information.
  • One participant expresses concern about co-hosting, noting that it may not be fair to split the Free Product Value (FPV) if one host does most of the work.
  • Another participant recounts a personal experience where they added individual orders to a show to boost sales, emphasizing the flexibility in managing host benefits.
  • Several users mention the importance of keeping track of credit card information to avoid complications when transferring orders.

Areas of Agreement / Disagreement

Views differ on the fairness of co-hosting and splitting FPV, with some participants supporting the idea while others express reservations. No clear consensus emerges on the best approach to combining shows.

Contextual Notes

Participants share personal experiences and methods related to managing show orders and host benefits, reflecting a variety of approaches within the consultant community.

Who May Find This Useful

Consultants looking for insights on combining shows and managing order transfers may find the shared experiences relevant.

Shannen
Shannen
Messages
40
I have a show that doesn't look like it is going to get to that $150 mark, so I'm thinking of combining it with a show I'm having this Saturday. Is there an easier way to move over the orders rather than removing them and re-entering them in the new show? I would have to call two people to get their CC information again unless there's an easier way.
 
Shannen said:
I have a show that doesn't look like it is going to get to that $150 mark, so I'm thinking of combining it with a show I'm having this Saturday. Is there an easier way to move over the orders rather than removing them and re-entering them in the new show? I would have to call two people to get their CC information again unless there's an easier way.
Click to expand...

Just input the orders for your upcoming show under the show you already have in p3. You can assign Saturday's host as the host of the show.
 
Is the current host close? If she is, you could make her a co-host so she can at least get a discount (after checking with Sat.'s host to see if that is OK). It will help the Sat host with sales and the current host will get a little benefit -- win-win. If the current host didn't try very hard, I personally wouldn't do that but just add the orders to Saturday.

Sandi
 
I've done it before where I take the order that someone has- move the items to their Wishlist. Then on the second show, you can add that guest in, and then go to their WishList tab and move it back into the cart. Since the guest info is automatically in there (If you "add to contact list" first)- then it's not too tough.

If you don't have anything entered for your Saturday host, then just change the Host name to your 2nd host as someone else suggested and keep the entries as is and just add to it.


Not sure about the co-hosting suggestion. I thought that the co-hosting would split the FPV in half. Not sure it would be that fair to the 2nd host if she does most of the work for a show, and doesn't get all of her FPV. I know I wouldn't like it if I were a host. If her show is short or low, then maybe.


Depending on HOW short it is, I have gathered other individual orders (checked with friends/neighbors) and put a personal order on there of my own (entered my DH as a guest), and got it to $150. if it isn't much, then you can either give her all of the benefits or some of them. I did it in November...lady only had $80. I had individual orders that I could add to it and brought it to the $150. Because this woman did NOTHING, and took over 3 months to do it ;), I put the show in MY name, and offered her items at 15%. She didn't take me up on it (she was embarassed by the results). I had done a ton of work going to her office for the show (then got kicked out) - made 3 desserts (cheap ones), and then barely made $16 on her? No, kept that show for myself and got the host special.

So there are a couple ways you can approach it.
 
YOu can split the FPV anyway you want, so you can give all to the new host and none to the 1st host, just a discount for her.Sandi
 
Shannen said:
I have a show that doesn't look like it is going to get to that $150 mark, so I'm thinking of combining it with a show I'm having this Saturday. Is there an easier way to move over the orders rather than removing them and re-entering them in the new show? I would have to call two people to get their CC information again unless there's an easier way.
Click to expand...

This is why I ALWAYS write the # down, even if I'm closing with a host over the phone and can type it right in. I'd rather have record of the # myself in case there is a problem later.
 
I missed the part about the Credit Cards....yes. I learned that lesson too. Unfortunately, there isn't anyway to transfer that. The ONLY way I know of is if they were Online Orders. You can go back into the ONline order and see the CC # that way (upper right section of the order if I remember correctly).In that case, you could change the HOst Name on the 1st show if the 2nd host doesn't have anything yet. (Be sure to check the online shows to make sure...)
 

Frequently Asked Questions

What does it mean to combine shows in direct sales?

Combining shows in direct sales refers to the practice of hosting multiple sales events or parties simultaneously or within a short time frame to maximize attendance and sales potential. This strategy can help consultants reach a larger audience, reduce costs, and increase overall profitability.

How can combining shows increase profitability?

By combining shows, consultants can share expenses such as venue rental, promotional materials, and refreshments, leading to lower costs per event. Additionally, a larger audience can lead to higher sales volume, more bookings, and increased customer engagement, all of which contribute to greater profitability.

What are some effective strategies for combining shows?

Effective strategies for combining shows include collaborating with other consultants to host joint events, scheduling back-to-back shows in the same location, and promoting the combined event through social media and email marketing to attract a larger crowd. It's also beneficial to create a cohesive theme or product focus for the combined shows to enhance the customer experience.

How do I manage logistics when combining shows?

Managing logistics for combined shows involves careful planning and coordination. This includes selecting a suitable venue, organizing product displays, coordinating schedules with other consultants, and ensuring clear communication with attendees. It’s important to have a detailed plan for setup, sales processes, and follow-up to ensure a smooth event.

What are the potential challenges of combining shows?

Potential challenges of combining shows include coordinating schedules and responsibilities among multiple consultants, ensuring that all products are adequately represented, and managing customer expectations. Additionally, there may be competition for sales among consultants, which requires clear communication and collaboration to ensure a positive experience for all parties involved.

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