Maximizing Bridal Market Reach: Tips for Displaying Wedding Registry Brochures

[Kristina21]

I really want to tap into the bridal market here in my area. There are quite a few bridal stores and tuxedo shops that I would love to put our wedding registry brochure in, in a nice display of course. So here's my question:

I know a few of the owners to some of these shops, should I just walk in and ask or call ahead? Would it be more professional to send a letter stating my intentions first, especially to the shops I don't know personally? What do you guys think? And those of you who have displays or just brochures what have you done??

Tia!

 

[etteluap70PC]

I would say walking in is fine but I would say something like... "I would love to chat about ... Is this a good time or should we set up an appointment?"

 

[lacychef]

The David's Bridal stores around here actually do contracts where they give you leads, and you can come in once a month to set up a display. It's pretty expensive though. I would say it's definately worth looking in to. I think I might call or send a letter first, then go in.

 

[Kristina21]

The David's Bridal stores around here actually do contracts where they give you leads, and you can come in once a month to set up a display. It's pretty expensive though. I would say it's definately worth looking in to. I think I might call or send a letter first, then go in.

I wish there was a David's Bridal here! But alas all we have are 4 locally owned shops!

Once I have an appointment, and they are willing to listen to me....what can I say?

 

[jbdowd0798]

Thank them for the opportunity to talk with them about PC, what we offer for the brides to be, how you can help them & the owner. Tell them what you would like to leave in the store (flyers, business cards, etc.) and see what they say. Maybe even offer them 10% off their first order (the owner). That might entice them to order and give referrals.