Maximizing Bridal Fair Success with Follow-Up Calls | Pampered Chef Tips

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Discussion Overview

This thread discusses strategies for maximizing success at bridal fairs through follow-up calls. Participants share their personal experiences and ideas related to engaging potential customers after events.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shares a method of leaving messages about sending cookbooks to encourage callbacks, which has led to increased engagement.
  • Another participant expresses enthusiasm for the idea, noting they will implement it at their upcoming booth.
  • Several users mention planning to adapt the strategy for their own events, indicating a positive reception to the concept.
  • One participant highlights the emotional benefit of making personal contact during follow-up calls.
  • Another participant shares a similar idea from their director about using old catalogs to drive engagement, showing a connection to the original suggestion.

Areas of Agreement / Disagreement

General agreement exists among participants regarding the effectiveness of follow-up calls and the idea of providing something to encourage responses. No clear disagreement is noted.

Contextual Notes

Participants are primarily Pampered Chef consultants discussing their experiences at bridal fairs and vendor events, focusing on personal strategies for follow-up communication.

Who May Find This Useful

Consultants looking for creative ways to engage potential customers after events may find the shared experiences and ideas beneficial.

AJPratt
AJPratt
Silver Member
Messages
6,674
Just wanted to share some success from a recent Bridal Fair, that I will be applying to the other events I am doing, too. I have been making calls and getting lots of machines/voicemail and of course NO ONE calls you back.

So this is what I started to do... When I get a machine, I leave a message like this: "Hi... This is Anne from Pampered Chef. I am sending out small cookbooks to everyone who visited my table at the ___ and I just want to confirm your address. Please give me a call back at ___ so I can make sure I have your correct address before I send out the cookbook."

Even if I called them before, when I call them back, I will be saying something like, "I called previously and missed you. I was calling because I wanted to let you know that I am sending out small cookbooks to everyone who visited my table and I just want to confirm your address."

When I reach them in person, I say the same thing and it completely changes the tone of the conversation.

The best part: I am GETTING CALLS BACK!!! It opens the door for me to talk to them about shows and the opportunity because they have relaxed a bit. And, if they don't call back to confirm their address, I don't have to send anything out. I'm sending the Season's Best, with a mini catalog or opp info, depending on the conversation. Of course, I will call to follow up to make sure they received their cookbook!

When they call back, I know they are interested. I have gotten great feedback and some leads I didn't have before. And, yes, I'm even calling the "no's".
 
Oooooh, what smart thinking girlfriend:D GIVE them something, then they'll call back. You're one smart cookie! I'll have to remember this next time I do a booth!
 
This is a great idea! I have a fair this weekend and I'm going to use this as my follow up call! I'm in wave 3 for '07 too and I look forward to meeting you. You always have such great ideas!!
 
Great Idea!!! I have a fair next month I have to remember that! Thanks :)
 
Wave 1 in 2007Anne,

This is a great idea!!! I am definetly going to do this wiht an upcoming bazaar we are doing. I reaaly do like hearing back from ALL of those messages I leave.

Thanks for the tip and good luck!!
 
Great thinking, Anne! Thanks for sharing!
 
I just did a home show and I think that I am going to try your idea, it sounds like a great idea. Thank you for all of your great ideas that you post!
 
I have 3 vendor fairs coming up in Nov. that is a great plan! Thanks for sharing Anne!
 
  • Thread starter
  • #9
Glad I could help!
 
I think I'll 'borrow' that idea! Thanks for sharing!
 
Great idea! Even for CC calls!
Thanks!

Kris
 
Wow!You are one smart cookie! Thanks for sharing!! I think I will adapt this idea to my business and upcoming booths for the holiday season!!
 
It's a genius plan, Anne! I'm glad it's worked for you!
 
pamperedlinda said:
I think I'll 'borrow' that idea! Thanks for sharing!
Click to expand...

Heck, don't borrow it; steal it:p
 
My director gave me a similar idea for this weekend's craft fair. She said give out an old catalog with a label on it that says to visit my website and send an email to me to get a new catalog and free gift (Season's Best).

I thought I might do that and give out minis with a similar label when I run out. I like Anne's idea of following up too with the ones that don't go online!
 
Anne All I have to say is YOU ROCK!!!!
 
What a BRILLIANT idea! I am sitting here with a handful of prize drawing slips from a craft fair I did - thinking the day had been a total waste of time....and you've given me a way to make lemonade! Thanks Anne!
 
Anne,

Thanks for the idea! I've made my first round of calls from a fair last weekend and of course mostly answering machines so I'm going to give this a shot today! I like that it puts the ball in their court as well so I don't have to spend time over analyzing when would be the best time to call. Definately worth the money to make that personal contact.

Michele
 
  • Thread starter
  • #19
It also give you a great feeling when you call them!
 

Frequently Asked Questions

What are the best practices for making follow-up calls after a bridal fair?

Best practices for making follow-up calls include preparing a script to guide the conversation, personalizing your approach based on the leads' interests, and ensuring you call within 48 hours of the event while the experience is still fresh in their minds. Additionally, be sure to listen actively and address any questions or concerns they may have.

How can I effectively track leads from a bridal fair?

To effectively track leads, create a spreadsheet or use a customer relationship management (CRM) tool to log contact information, notes from conversations, and follow-up dates. This will help you stay organized and ensure you follow up with each lead in a timely manner.

What should I say during the follow-up call to engage potential customers?

During the follow-up call, start by thanking them for visiting your booth and expressing genuine interest in their wedding plans. Ask open-ended questions about their kitchen needs or preferences, and share how Pampered Chef products can enhance their cooking experience. Be sure to highlight any special offers or promotions available to them.

How can I handle objections or disinterest during follow-up calls?

If you encounter objections or disinterest, remain calm and listen to their concerns. Acknowledge their feelings and ask clarifying questions to understand their perspective better. Offer solutions or alternatives that may address their concerns, and remind them of the value and benefits of Pampered Chef products without being pushy.

What follow-up methods work best besides phone calls?

Besides phone calls, consider sending personalized emails or text messages as follow-up methods. You can also utilize social media to connect with potential customers by sharing relevant content or product demonstrations. Sending a handwritten thank-you note can also leave a positive impression and keep you top-of-mind.

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