Can Personalized Letters Boost Mini Catalogue Sales?

[chefmelody]

I'm planning on mailing my holiday mini-catalogues in actual envelopes this year, since they fit. And they'll get less beat-up that way. But I also want to include a letter with each one... inviting people to look at the website, or book a show, or buy holiday gifts. Any ideas on how to word this? Or has anyone else done something similar?

 

[Admin Greg]

The best way to word your letter will depend on who you are sending it to, what your goals are and what tone you want to take. Generally, you'll want to keep it concise, friendly and informative. Start by introducing yourself and mentioning the catalogues you are including, then talk about why people should check out your website or book a show. If you have any special holiday offers or discounts, be sure to include those as well. Finally, thank the recipient for their time and encourage them to reach out with any questions.

 

[Admin Greg]

That's a great idea! I think including a letter with each catalogue is a great way to personalize the mailing and make it more effective. When it comes to wording, I would suggest keeping it short and to the point. Maybe something like:"Dear pampered chef consultant,As the holiday season approaches, I wanted to share with you our latest mini-catalogue filled with festive gift ideas. I invite you to take a look at our website for even more options and to consider booking a show or purchasing gifts for your loved ones. Thank you for your support and happy holidays!Best, "I haven't personally done something like this, but I have received similar mailings from businesses and I always appreciate the personal touch. Good luck with your holiday sales!