Learning to Navigate Old Bridal Leads with Care

[linojackie]

My director gave me a list of leads to follow up on from a Bridal Book she subscribes to. Some of the leads are up to a year old. So far I've come across one who is no longer engaged, and another who left her husband after 3 months and is getting divorced. What do you say after something like that other than "I'm sorry to hear that....bye"?

 

[GeorgiaPeach]

How old is this list? If the one couple has already married and getting divorced after 3 months....doesn't sound like very fresh leads?

 

[linojackie]

Some are and some aren't. I saw some from Jan of 2007! I made sure to call all of the ones from 2008 first. Maybe I'll just send the registry brochure or an email from the website to the older ones...

 

[cathyskitchen]

If many of them are married already, I'd probably just send a Host Flyer instead, maybe a mini catalog. They're probably not interested in the wedding registry anymore, but they may want to have a party and get some free stuff for their new home together!

 

[janetupnorth]

Do any of them live here:Toucy is a French commune situated in the Yonne département, in the région of Bourgogne. It was the hometown of Pierre Larousse, creator of one of the most highly regarded French dictionaries, Le Petit Larousse.

 

[sfdavis918]

Do any of them live here:

Toucy is a French commune situated in the Yonne département, in the région of Bourgogne. It was the hometown of Pierre Larousse, creator of one of the most highly regarded French dictionaries, Le Petit Larousse.

Tee hee!

 

[ShanaSmith]

I did a bridal faire once where the only contact I got back was one lady that told me the wedding was cancelled..... and mine were fresh leads. I agree, just address them as hosting leads.

 

[linojackie]

Most of the weddings haven't happened yet, they're scheduled for July. I figured that if I got another one of those, I'd just say "sorry to hear that...would it be ok to send you some host information and a catalog?"