Joy's Tips for Avoiding Spam Filters: A Guide for Email Marketers

[paigev71]

I was talking to a single male coworker today about Pampered Chef so I decided to forward him my Tasty Tidbits newsletter. While I was sending it to him, I also sent it to 2 other coworkers who aren't customers yet but I hope they will be. I got 3 undelivered messages back saying I had been blocked by the Barracuda Spam filter (their words, not mine). Is it because I sent it to 3 of them? I had sent it to myself when I first forwarded it to customers and had to dig it out of my junk folder, but a customer at work said she had gotten it just fine. How can we avoid these type things? Has anyone else discovered any solution to Spam filters? I posted this here instead of emailing Joy personally in case someone had some tips she might not know about. Thanks!

 

[PampChefJoy]

From you to someone else, the deliverability depends on your email and your receiver's email. They are really cracking down on spam these days - so much so that legit emails can't get through. Did you receivers have you in their address book? One other thing that irks me is that .biz website addresses will trigger spam blocking more, and of course, our PWS are all .biz websites. Nothing much we can do about that, but it definitely increases your "spamability" score.

Another thing that can trigger spam is the amount of HTML code in the message -- unfortunately, I can't do much about that since I use alot of image linking to reduce the filesize of the message. However, I am trying to clean up my code for future issues. I am self-taught on HTML so I am trying to figure it out as I go along. Do you have a copy of the QuickBites? That one has less code - I wonder if it will "pass" where the one with the images will "fail"....

 

[buckeyefan08]

WOW that makes me feel a bit computer illiterate! LOL!