Interesting "Repeat" Booking Idea

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Discussion Overview

This thread explores the idea of incentivizing repeat bookings for shows among hosts, with participants sharing their personal experiences and thoughts on the feasibility and potential adaptations of such a strategy.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, shares an offer from another consultant that provides double product credits for hosts who book three shows in a year, suggesting a similar approach could be tailored for their own benefits.
  • Another participant expresses skepticism about the practicality of booking three shows in a year, noting it may not be realistic for most consultants.
  • Several users mention having hosts who book multiple shows within a year, with some reporting hosts who rebook every six months.
  • One participant describes how their hosts often invite the same guests, leading to consistent attendance and sales, while another notes that new guests are also introduced over time.
  • Another participant shares that their hosts are motivated by upcoming host bonuses, which encourages them to rebook shows.
  • One participant reflects on the idea of offering incentives for hosts who book multiple shows, suggesting that a smaller incentive could be more realistic.

Areas of Agreement / Disagreement

Views differ on the feasibility of booking three shows in a year, with some participants sharing positive experiences while others express doubt about its practicality for most consultants.

Contextual Notes

Participants discuss various strategies for encouraging repeat bookings, highlighting personal experiences with hosts and the dynamics of their shows.

Who May Find This Useful

Consultants interested in exploring innovative booking strategies and those looking for ideas to engage their hosts may find this discussion relevant.

nikked
Gold Member
Messages
2,129
My Jafra consultant just sent this offer, which is available only through her.

It caught my attention...

Basically, if I hold 3 shows within one year of the date of my first show (which for me is June 27) (3 shows total in one year), at the 3rd show, I get double product credits.

Now, because our pay structure is different, I don't know that I would offer DOUBLE, but maybe an extra 50%, and a statement that average amount of each show must meet a minimum (like $400 or something like that).

Plus, of course, our hostesses would get two hostess specials (becuase of booking off of themselves) and all the other goodies...

It has potential...just thought I would share it because it was a new idea (at least to me! :rolleyes:).

Take it and run with it!

I've attached her flyer as a starting point...
 

Attachments

Not sure if this will work for most consultants. Has anyone had someone book 3 shows in one year? I highly doubt it but I sure someone will say otherwise. Not realistic for me but it is an interesting idea. As you stated, Tony, we could utilize the idea and tailor it to fit our benefits. Maybe if they book twice in one year, they could earn an additional 1/2 price product. Just my thoughts.
 
DessertDivaFL said:
Not sure if this will work for most consultants. Has anyone had someone book 3 shows in one year? I highly doubt it but I sure someone will say otherwise. Not realistic for me but it is an interesting idea. As you stated, Tony, we could utilize the idea and tailor it to fit our benefits. Maybe if they book twice in one year, they could earn an additional 1/2 price product. Just my thoughts.

I have had more than one host book three times in a year. I actually have quite a few hosts who book every six months so that would technically be three times in one year.
 
wadesgirl said:
I have had more than one host book three times in a year. I actually have quite a few hosts who book every six months so that would technically be three times in one year.

I knew someone would say it. Ha! Ha! I love it! Well...you obviously have very dedicated hosts and that is wonderful! I wish my hosts would be that generous. Curious...do they invite the same people every time too?
 
I have hosts that host every 6 months, plus some who host a cooking show, and a couple catalog shows every year. However, I don't think I would offer more than I already do. Most of them rebook so that they can be in on upcoming host bonuses, and that's good enough for them! I just closed a show, and the host rebooked for the Fall - she doesn't know which month yet, she just knows that she wants to get the knives for her DH for Christmas. Soooo we booked tentatively for Sept or Oct, and we'll wait to find out what the host specials are for those months. If it's knives, that seals the month. If not, then she'll just go with the month that looks best to her, and use her 50% off option for the knives.

I meet new people all the time at my hosts shows when they re-host. Different people can make it each time, and often, they think of other people they could invite, plus I encourage them to stress bringing a friend!
 
DessertDivaFL said:
Not sure if this will work for most consultants. Has anyone had someone book 3 shows in one year? I highly doubt it but I sure someone will say otherwise. Not realistic for me but it is an interesting idea. As you stated, Tony, we could utilize the idea and tailor it to fit our benefits. Maybe if they book twice in one year, they could earn an additional 1/2 price product. Just my thoughts.

(Her name is really Nicole. :D)
 
DessertDivaFL said:
I knew someone would say it. Ha! Ha! I love it! Well...you obviously have very dedicated hosts and that is wonderful! I wish my hosts would be that generous. Curious...do they invite the same people every time too?

Yes, they usually invite the same people. I always send their guest list back to them asking for changes or revisions. Sometimes they will add a few names on but other times they don't. I have a really good group of gals from the town south of me. There are 6 of them total and I swear they have a show for me every month (sometimes twice a month) with each hosting a different month. I always book every host off themselves, I tell them it's an extra benefit of hosting a show and a lot of them are excited to rebook within 6 months to get the upcoming host special. I have another group of hosts in my town who do about the same thing but book every few months.
 
  • Thread starter
  • #8
Thanks, Amanda...I need to update my signature. It's been a year since DH got home...can't hardly believe that!

I know that this idea won't work for everyone, but I also know that I've seen posts through the years asking about how to get hosts to book off of themselves. So, I was just offering this as an idea for those looking for suggestions.

I would normally never do three shows in a year of anything (most of my regular DS consultants are lucky if they get me once a year)...

But, dangle that stupid proverbial carrot in front of me, and yeah...I'll probably bite!
 
babywings76 said:
(Her name is really Nicole. :D)

Can I embarass myself any further? Probably! :blushing:
 
DessertDivaFL said:
Can I embarass myself any further? Probably! :blushing:

No you are just learning some new things today!
 
DessertDivaFL said:
Can I embarass myself any further? Probably! :blushing:


Every time I see your photo I laugh, esp. in the a.m. -- looks like you are quite relaxed having a drink. Gives me ideas sometimes.....:D
 
gailz2 said:
Every time I see your photo I laugh, esp. in the a.m. -- looks like you are quite relaxed having a drink. Gives me ideas sometimes.....:D

Here I go again...I am relaxing with a glass of water. LOL :p
 
wadesgirl said:
Yes, they usually invite the same people. I always send their guest list back to them asking for changes or revisions. Sometimes they will add a few names on but other times they don't. I have a really good group of gals from the town south of me. There are 6 of them total and I swear they have a show for me every month (sometimes twice a month) with each hosting a different month. I always book every host off themselves, I tell them it's an extra benefit of hosting a show and a lot of them are excited to rebook within 6 months to get the upcoming host special. I have another group of hosts in my town who do about the same thing but book every few months.

Just curious...what are your sales on these parties since the host is inviting the same people? Do the invitees ever host their own party so they can stop spending and earn products themselves?

Stephanie
 
smstrks said:
Just curious...what are your sales on these parties since the host is inviting the same people? Do the invitees ever host their own party so they can stop spending and earn products themselves?

Stephanie

It depends. The one group that hosts 1 or 2 time a month usually don't have very big shows. But I'll take them. The other group who does one every couple months usually goes from $400-900 shows each time. In this group they are all friends but they each have their own families, coworkers, etc that they invite so there are always new people around at that group.
 
very cool!!! thanks for letting me know!

Stephanie
 
Okay I have a great bunch of Hosts who one of them books every month! Heather had a $656 in March and booked off herself for June. Carmen and Teesha booked from her for April. Carmen had $802 Show and booked herself for August and her SIL booked for July; Teesha had a $233; she booked herself for September. Heather's Show was submitted last Friday at $1,050 (plus I added outside orders I had gotten to total $1,202); she booked herself for October since the other ladies are already July/August/September. They work at a local factory in the administration so let everyone know in the plant they have a Show! I just got the 5 boxes in for Heather yesterday and today (4 yesterday/1 today). She sold 22 (yes) Mix N Chops!!! I could not believe it! One of the supervisors told everyone on her shift that this was the one thing EVERYONE needed. I even put the "Mix N Chop Uses" flyer from here... I am going to attach it since I fixed it to be 1/2 page if anyone wants to add it to their orders. I also put a little "business card size note" in each bag saying the "Amy Womack will be having a Catalog Show closing on July 23rd. Please let Susan XXX or Heather XXX know if you would like to purchase anything. When I send out her orders, I will do the same thing for Teesha. Teesha is very shy and "didn't want to bother anyone" with ordering for her Show but the other ladies will help her this time! I love my Hosts that have been doing this! Now if I could find about 6-8 more who would do it. Most of my Hosts now book off themselves since I started mentioning the BIG advantage of the double Host benefit for the month they hold it!
 

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Just had to throw in my 2 cents. I did this with my Creative memories consultant a couple years ago, all for a free album. But there were stipulations, there had to be X number of guest, with at least 2 being new and X dollars in sales. I think it is an awesome idea!
 
Somewhat similar to this, I have been tossing around the idea of offering my host that rebook a certain item (possibly a stone, I haven't decided yet) if they beat their last show sales. This would #1 help them to earn more free product than their last show, #2 earn them an additional free item. Of course their will be stipulations that their first show had to be a minimum of xxx amount of dollars. Still working on "tweaking" the details.
 
Karen said:
Somewhat similar to this, I have been tossing around the idea of offering my host that rebook a certain item (possibly a stone, I haven't decided yet) if they beat their last show sales. This would #1 help them to earn more free product than their last show, #2 earn them an additional free item. Of course their will be stipulations that their first show had to be a minimum of xxx amount of dollars. Still working on "tweaking" the details.

I really like that idea!
 

Frequently Asked Questions

What is a "Repeat" Booking Idea in direct sales?

A "Repeat" Booking Idea refers to the strategy of encouraging previous customers or hosts to book another party or event. This can be achieved by offering incentives, showcasing new products, or highlighting the benefits of hosting again, such as exclusive discounts or rewards.

How can I effectively communicate with past hosts about repeat bookings?

Reach out to past hosts via personalized messages or emails, expressing gratitude for their previous support. Mention any new products or promotions that may interest them and suggest potential dates for their next party. Make it easy for them to say yes by providing clear options and benefits.

What incentives can I offer to encourage repeat bookings?

Consider offering exclusive discounts, free products, or additional rewards for hosts who book again. You could also create a loyalty program where hosts earn points for each booking that can be redeemed for products or discounts in the future.

How can I make repeat bookings feel special for hosts?

Personalize the experience by acknowledging their previous successes and contributions. Offer to help them create a unique theme for their next party or provide them with exclusive sneak peeks of upcoming products. Tailoring the experience to their preferences can make them feel valued and excited to host again.

What are some creative themes for repeat booking parties?

Consider themes like "New Year, New Recipes," "Holiday Baking Bash," or "Summer Grilling Extravaganza." You can also host a "Customer Appreciation" party to thank previous hosts and customers, showcasing new products while creating a fun and engaging atmosphere.

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