How Does Book to Look Work?

[lotsadots]

The prize is on top of the regular hosting benefits. You adding it to the host's order just means that you'll save the percentage that the host has earned as their discount. You could use the door prize type prizes, but sometimes people will take the prize and then cancel the show. Adding a slightly larger prize to their order at their own show helps ensure that it actually holds.

That makes MUCH more sense to me thanks for clarifying! What do y'all find are the most successful products for these give aways? I've got some good shows lined up for next month and I'm hoping to increase my bookings this way.

 

[etteluap70PC]

I would think about your top sellers under $15.

I'm thinking the new Kitchen shears, A scraper is good, the new adj. scoop(which I LOVE!!) one of the new knives. something along those lines....

 

[amcclanaghan]

I liked this idea so much that I obviously plan to use it at my next show. I'm going to put a higher prize amount (on top of their free product reward) for earlier dates that I want to book (i.e. end of Feb. early March). And a little bit less for dates I'm not to urgently trying to book.

I used the "sealing" side of the envelope to write "Book to Look.... date" and on the smooth side of the envelope their contact information. I'll take the envelopes back with me and have the ''new" host hold on to the card to return with their order.

 

[spoiledchef]

done a bit differentlyI've been doing this for almost a year now, and it really kickstarted my business last year when I was at the point of giving up. However, I do it a bit differently. I've used the Easter eggs, and now I use the Chinese take-out boxes (bought at Michael's). I make sure I have enough of whatever I'm using for every guest at the show. Most of the prizes inside are less than or just above $10 (CBB, Jar Opener, Small Mix 'n Scraper, bar board, adjustable spoons, etc). I've also got a few 10% off your order coupons in some of the boxes. Each box also has something tangible for the guest to TAKE HOME right away (small twixit clip or pan scraper).

I have each guest grab a box of their choice but not open it. Then I explain the rules...there are coupons for savings off today's order AND coupons for FREE products that they'll get for booking a show with me (to be bought ON their show with their host discount). I tell them that they are NOT obligated to open the box, but how will they ever know if they can save money unless they open the box??? But -- if they open, then they are committing to hosting a show with me. I do not use specific dates b/c I've never run my business like that. So, if they open the box, they choose a date that works for them. They get to keep the small gift (twixit or scraper), and I write their name, date of their show, and host of the current show on the slip. I also tell them that if they already have the product that it can be exchanged for something of equal value.

Okay, that was lengthy. If you have further questions, ask away! HTH!

 

[PamperedK]

I did this at my two most recent shows and I got 2 bookings. Everyone said it was a good idea, though.I just use plain envelopes, and I didn't talk it up as much as I probably should have. I need to make it more exciting for my hosts.

 

[etteluap70PC]

Creating excitment is Key!

 

[SillyChef]

I love your idea Sherrie! I will have to go to Michaels tomorrow.