How Do You Advertise the Outlet on Your Website?

Click For Summary

Discussion Overview

The thread explores various methods participants use to advertise the outlet on their websites and during shows. Participants share their experiences and strategies for promoting the outlet, as well as challenges they face in doing so.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, inquires about effective advertising strategies for the outlet, mentioning past success with personal outreach.
  • Another participant shares their plan to include their website on receipts to encourage customers to check out the outlet.
  • One participant mentions discussing the outlet during shows and including it in their monthly newsletters, noting limited customer engagement.
  • A participant describes printing and laminating outlet selections for shows but expresses frustration over customer misunderstandings regarding shipping charges.
  • Another participant explains their approach of mentioning the outlet in their e-newsletter and listing it on their website homepage.
  • Several users ask for guidance on accessing the outlet website, indicating they are new to the community.
  • One participant shares instructions for accessing the outlet on personal websites, highlighting the qualification requirement.
  • Another participant has reached out to webmasters for a more prominent outlet button on personal websites to improve visibility.
  • One participant mentions that consultants can browse the outlet for personal use through Consultants Corner, noting an additional discount.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various advertising methods, and no clear consensus emerges regarding the best approach to promote the outlet.

Contextual Notes

Participants share personal experiences and strategies related to advertising the outlet, reflecting a range of familiarity with the outlet and its promotion.

Who May Find This Useful

Consultants looking for ideas on how to effectively advertise the outlet on their websites and during customer interactions may find the shared experiences helpful.

MissChef
MissChef
Gold Member
Messages
2,711
I was just curious how everyone here advertises the outlet? Have any of you created a flyer to pass around at shows or that you've put in your customer's folders or what? Do you talk about it at your shows? Do you send out emails? What about in an email newsletter?
Just trying to get ideas as to what is the best way to advertise it without spending too much time on it, but yet I think it deserves some time!~ The one and only time that I called an old host about a product that I just KNEW that she'd want to have, she got on and ordered quite a bit from not only the outlet but our current line too. So, I thought, Wow, now how can I advertise this without having to call every single host! I've done almost 400 shows!!

Any thoughts would be appreciated!
Thanks!;)
 
Last edited:
I havent done anything yet since I just got my web site again but I just thought about putting my website on my reciepts with a note to check out the new outlet and also letting them know that it will change every 15-30 days
 
If it comes up in a show, I mention the outlet. I also put reference to it in my monthly newsletters. I've only had one person use it yet.
 
I print out the outlet selections when they change and laminate it. I pass it around at my shows, but it really just makes things worse. People don't listen the 15 times that I say they have to pay separate shipping and that the outlet sales won't count toward the show. I have to sort out item by item which is from the outlet page and which is in the catalog. Then they get mad that they have two shipping charges. I am not sure if it is worth the piddly commission I get on the outlet items or not!!
 
I explain it at my shows, and I also send out a monthly e-newsletter & always mention it in there. On my website homepage, I have it listed under news, and have directions on how to access it.
 
How do you access outlet website?I'm new here and still learning. Can anyone share how to access the outlet website? Thanks!
 
snoopy said:
I'm new here and still learning. Can anyone share how to access the outlet website? Thanks!
Click to expand...

The outlet only shows up on your personal website (PWS) after you qualify. Then it can only be accessed by someone that goes to your website. Here are the instructions I have on my website:

To access the Outlet ordering, click on "Order Products" or "Shop Holiday Gifts" on my home page.

Then click "Place an Order" from Option 2 ordering. There you will see the word OUTLET at the bottom of the list of product headings.
 
Hi All - I have sent a couple of emails to the webmasters and the Solution Center to ask for a large button to the outlet on our home pages - just like a lot of other web sites do. Will make it much easier for all to find the Outlet. :)

tlennhoff said:
The outlet only shows up on your personal website (PWS) after you qualify. Then it can only be accessed by someone that goes to your website. Here are the instructions I have on my website:

To access the Outlet ordering, click on "Order Products" or "Shop Holiday Gifts" on my home page.

Then click "Place an Order" from Option 2 ordering. There you will see the word OUTLET at the bottom of the list of product headings.
Click to expand...
 
snoopy said:
I'm new here and still learning. Can anyone share how to access the outlet website? Thanks!
Click to expand...

If YOU would like to browse the outlet for personal use, go through Consultants Corner and it's under Product Samples. PC gives us an additional discount on the outlet price and you can order it just like a Sample order. HTH!
 

Frequently Asked Questions

How do I add the Outlet section to my website?

To add the Outlet section to your website, you can create a dedicated page or section that highlights the current deals and promotions available in the Outlet. Use the Pampered Chef website's resources to link directly to the Outlet, ensuring your customers can easily access it.

What types of promotions should I feature for the Outlet?

When advertising the Outlet, consider featuring limited-time offers, seasonal sales, or exclusive discounts. Highlighting popular items that are on sale can also attract attention and encourage purchases.

How often should I update the Outlet information on my website?

It's essential to update the Outlet information regularly, ideally every time there are new promotions or changes in inventory. Keeping your content fresh will encourage repeat visits from customers looking for the latest deals.

Can I use social media to promote the Outlet on my website?

Absolutely! Use your social media platforms to drive traffic to your website's Outlet section. Share eye-catching images of discounted products, customer testimonials, and links to your Outlet page to engage your audience.

What tools can I use to track the effectiveness of my Outlet advertising?

You can use website analytics tools like Google Analytics to track traffic to your Outlet page. Monitor metrics such as page views, bounce rates, and conversion rates to assess how well your advertising strategies are performing.

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