How Can I Restart My Consulting Business Successfully?

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Discussion Overview

The thread discusses the challenges and strategies related to restarting a consulting business after a break. Participants share personal experiences and suggestions for finding new clients and revitalizing their business efforts.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shares their experience of taking a break from consulting due to personal issues and struggling with bookings and sales.
  • Another participant recounts a successful consultant who relocates frequently and builds her client base by introducing herself to local shop owners.
  • Several users mention various strategies for finding new clients, such as asking friends and family for references, creating promotional materials, hosting personal shows, and participating in local events.
  • One participant expresses hope and determination to work hard in restarting their business after receiving suggestions.

Areas of Agreement / Disagreement

Views differ on the best methods to restart a consulting business, with no clear consensus on a single effective approach.

Contextual Notes

Participants share personal experiences of restarting their businesses, highlighting the difficulties of finding new clients and the importance of networking in their local communities.

Who May Find This Useful

Consultants looking to restart their business or seeking new client acquisition strategies may find the shared experiences and suggestions relevant.

pampereddrea
Messages
4
I was a consultant for almost 2 years when I had to take a 6 month break because of personal issues. Also, I'd been struggling with getting bookings & sales the entire time... I'd have a great show, then get no more bookings. I'd do well one month then nothing for three or four and of course end up inactive. I was spending a lot more than I was making trying to keep afloat. Now I'm trying to get going again... unfortunately, most of my past hosts & customers are my family, friends, and neighbors and I've worn them all out!! I need to look elsewhere for business, but don't know where or how to start! I have no other contacts, no co-workers besides my fellow consultants. I'm completely starting over, but with less resources!! Oh, and I've already made phone calls to past customers & hosts who cancelled.

Any ideas where to begin?? June has been a dud :'( I don't want to do the same with July!
 
go interactive book 8 in 2 weeks---See how this works---Listen to the Move it you wont loose it CD
 
When I went to Leadership, there was a woman at the New Directors Breakfast who moves her business every two years because of her husband's job (not military). Despite that kind of turmoil, she is tremendously successful (she was sitting at Doris's table). I asked her how she started from scratch over and over again.

One of the things she does is approach small shop owners in her new town and introduce herself. She explains she has just relocated her business and is looking for an initial client base interested in hosting a show (or any referrals).

I moved a month later to a town where I knew no one. So I tried her approach...and got a lot of friendly no's (and some brush-offs). But I got a couple yes's and that was all I needed.

You can use a similar approach but say you are restarting your business. You are a small business owner yourself. Also, the CD Morfia referenced is great.

Lastly, your word choice can make it a little easier too. You can ask people to do shows for you or you can offer to do shows for them.
 
Here's a few ideas off the top of my head:

- Ask friends and family for references
- Make some posters and put up in grocery stores, malls, etc
- Have your own show
- Set up a table at a local fair

Good luck! We're all cheering for ya! :D
 
  • Thread starter
  • #5
Thanks for the ideas. I'll look into the CD. Here's hoping - and working hard - for the best!
 

Frequently Asked Questions

What steps should I take to evaluate my previous consulting business performance?

Start by reviewing your past sales data, customer feedback, and marketing strategies. Identify what worked well and what didn’t. Consider conducting surveys or interviews with former clients to gather insights on their experiences and suggestions for improvement.

How can I effectively re-establish my brand in the market?

Rebranding may involve updating your logo, website, and marketing materials to reflect your current vision. Engage with your audience on social media and through email newsletters to announce your return. Share your story and any new offerings to rekindle interest and trust in your brand.

What marketing strategies should I focus on to attract new clients?

Utilize a mix of digital marketing strategies, including social media advertising, content marketing, and search engine optimization (SEO). Networking events and local community engagements can also help you connect with potential clients. Consider offering promotions or free consultations to entice new customers.

How can I leverage my previous client relationships when restarting?

Reach out to your past clients with personalized messages to inform them of your relaunch. Offer them exclusive deals or incentives for returning. Maintaining these relationships can lead to repeat business and referrals, which are crucial for rebuilding your consulting business.

What resources or tools can help me manage my consulting business effectively?

Consider using project management software, customer relationship management (CRM) tools, and accounting software to streamline your operations. Additionally, online platforms for scheduling and invoicing can save time and improve efficiency. Investing in training or mentorship can also provide valuable insights and support as you restart your business.

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