How can I rebuild my customer base after moving my business to a new location?

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Discussion Overview

This thread centers around the challenges faced by a participant who has relocated their Pampered Chef business and is seeking ways to rebuild their customer base in a new location. Various participants share their personal experiences and suggestions for generating leads and establishing connections in the community.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expresses feelings of fear and uncertainty about starting over in a new location after losing their customer base.
  • Another participant suggests getting involved in local craft shows and fairs as a way to meet potential customers.
  • Several users mention the importance of networking with neighbors and local businesses to generate leads.
  • One participant shares their experience of successfully using local advertisements and welcome wagon services to connect with new customers.
  • Another participant emphasizes the value of wearing branded clothing and keeping business materials handy to spark conversations.
  • One participant recounts their success in building connections through local salons and small businesses, leading to bookings.
  • Several users highlight the importance of being proactive and open to opportunities, even in casual settings like waiting rooms.
  • One participant shares their struggle with shyness and the need to overcome it to effectively promote their business.

Areas of Agreement / Disagreement

Views differ on the best strategies for rebuilding a customer base, with no clear consensus emerging on a single approach. Participants offer a variety of suggestions based on their personal experiences.

Contextual Notes

The discussion reflects the experiences of consultants who have relocated and are navigating the challenges of establishing a new customer base in unfamiliar territory.

Who May Find This Useful

This thread may be of interest to Pampered Chef consultants who have recently moved and are looking for strategies to reconnect with their community and rebuild their business.

hmolah
Messages
376
Hello all-

I've just moved my business from Ohio to Georgia as my husband had a job transfer. I honestly don't even know where to begin to get new leads! I haven't had to do this in such a long time! I guess I need some suggestions or reminders of the basics. It's funny, we get in a roll, and then you run into a wall, or the road ends and you're left trying to figure out how to roll again. lol That's the best way I can describe it.

I've lost all of my customers besides my family (whom I have exhausted for shows) and really literally have to start from scratch. I'm a bit scared. I'm on 'leave' with PC until the end of June, because of the relocation and all that came with it. So, I'm running out of time. I don't want to deactivate, because if I do, I doubt I'd return. Losing my career sales would just be hard for me. To boot, the only 1 person I know, was a previous downline that is very active in the military now, and isn't even here really! So, I literally don't know a single person here! That really scares me! lol

Any ideas? I'm not currently working which will hopefully change soon, but I just don't remember how to put myself out there again and get bookings! It seems so basic, but when you don't even have your circle to start with, where do you start?

Thanks in advance for all of the suggestions!
 
Are there any upcoming craft shows or fairs where you can get a booth? Since May is HWC, it's usually easier to approach people. Try your bank, hair salon, dentist, doctor office, kids school, nail salon.....
Do you have kids? Do they play sports or are they in school?
Wear your logo shirts everywhere you go!

That's all I can think of right now. But there is a CD on supply order about move-it you won't lose it that is supposed to be good.
 
Start introducing yourself to neighbors - host an open house...tell them you just moved and need help getting your business off the ground here.Don't be afraid to ask for referrals!!!!Check with the local chamber of commerce...
Check for local fairs...Pamper a business...Wear PC stuff EVERYWHERE...
 
An ad in your local paper. I did this when I relocated and it was a great success. The fairs also made a difference. Find out if your area has a welcome wagon. My welcome wagon contacts 40 new homeowners a month with my information. Talk PC with everyone.
 
I agree with getting the CD on the supply order. Or contacting past hosts, tell them your situation and offer catalog shows. Pamper a business, talk to your children's (if you have any) teachers, babysitters, etc. Introduce yourself to your neighbors. Join a local group, get your kids into sports, volunteer.
 
I was "shy" about asking people about PC, so I found ways to bring it up. When in the line at the store I would talk about the recipe I was making at home to try out for my cooking shows. It would spark interest in others and I was able to comfortably share a mini-catalog. I didn't take any time away from PC. I think that's what sparked me to find ways to rebuild my business. I had to stay active.

Once I got the first couple of shows, and people saw I was fun, I was able to book 3-4 per show, which has kept me going the last year. As uncomfortable as it is, you just have to go outside your box sometimes. Good luck!
 
As a navy wife, I understand that moving can really suck with a home business. It can be very hard. Just keep your chin up and goals in mind.

I keep catalogs and order forms in my car, business cards in my purse and PC on the brain. So if there is any spark of conversation related to it I can jump right into the conversation. Like others have said, mention it at the doctors or dentist office. As if you can leave a catalog in their waiting room. Sometimes when I'm waiting to get into my appointment I'll break out a list of to dos along with a catalog and people take notice. It may seem odd, but they do.

I admire your courage and wish you the best.
 
Get a PC LOGO on your car! It works! Join a new church and maybe talk to the minister about some help. Maybe they know someone or maybe even themselves or maybe even let you cook a lunch after church one day. Who knows! Wear that PC logo everywhere. Get to know your neighbors. Get little signs (garage sale type) that says you are a PC consultant or you're hosting an open house, etc. Post them all over the neighborhood. Does your spouse know anyone? Maybe he can get a few leads for you? Kids schools are great if you have kids. And even if you don't go pamper the office staff. Ask if you can leave a few catalogs with them. Go pamper any business! Bring food, orders will come! Get a hospitality Director and see if she/he can help you with ideas. Or maybe they have a vendor show you can sit in on too! Maybe see if you can set up a little table at your bank, etc.etc. Hope these ideas help. Try a few a day or 5 a week or so and it should help!
 
I moved in Dec and again in Feb. I introduced myself to various businesses. Most small business owners know what it is like to be starting out in a new area. The owner of a local coffee shop didn't hesitate...I think she offered to host a show before I could even offer her the opportunity to do so. Four bookings at her show are what got me rolling. A fellow DS rep (MK) also hosted a show for me that generated a whole other chain.

Get your hair and nails done at different salons. Tell the owners you just relocated your own business and offer to do a catalog show.

It'll only take a couple shows to get you back up and running. :)
 
  • Thread starter
  • #10
Thank you all for the suggestions! I have had moving, unpacking and settling in on the brain!

I will definitely try these suggestions. I did wear a pc shirt the other day, and didn't get a single node. Of course, I didn't even bring it up either. :( That shy thing again...

Hubby works at a very large company. They employ over 6000 people just in this location. I asked him if he would be able to take in food to his department, and he said yes. I'm hopeful something might come out of that. But, he said he's only 1 of 2 married guys in his 'office'. But, who knows who else might come along! I'd love to go and 'pamper' the office, but you can't get in without a security clearance. It's a large aircraft manufacturer, so they don't let just anyone walk around. Even, if I had a cake or dessert. :p

I love the ideas! I didn't think about the smaller businesses. It's funny, it's like learning to ride a bike again. I know it'll come back and I'll get into it, but in the mean time, I'm trying to figure out how to even get on the bike!

Oh and no kids...lol. Thanks!
 
hmolah said:
Thank you all for the suggestions! I have had moving, unpacking and settling in on the brain!

I will definitely try these suggestions. I did wear a pc shirt the other day, and didn't get a single node. Of course, I didn't even bring it up either. :( That shy thing again...

Hubby works at a very large company. They employ over 6000 people just in this location. I asked him if he would be able to take in food to his department, and he said yes. I'm hopeful something might come out of that. But, he said he's only 1 of 2 married guys in his 'office'. But, who knows who else might come along! I'd love to go and 'pamper' the office, but you can't get in without a security clearance. It's a large aircraft manufacturer, so they don't let just anyone walk around. Even, if I had a cake or dessert. :p

I love the ideas! I didn't think about the smaller businesses. It's funny, it's like learning to ride a bike again. I know it'll come back and I'll get into it, but in the mean time, I'm trying to figure out how to even get on the bike!

Oh and no kids...lol. Thanks!

Um, excuse me...what does that mean? Single guys don't cook or even eat?! Hello - missing potential big opportunity there! Tell him to approach them!

I have single guys at work that will NEVER go to a party but love the Pampered Chef. They say they don't buy often because people don't approach them but when people do they place larger orders if they can. My last show had a $75 order from a single guy and he is looking to get more in a month or two.

Don't judge before you try that will hamper your opportunities.
 
  • Thread starter
  • #12
Good point... ;) I'm definitely going to send him in with a recipe. Now, I just need to decide what! :) I have so many good ones! lol


janetupnorth said:
Um, excuse me...what does that mean? Single guys don't cook or even eat?! Hello - missing potential big opportunity there! Tell him to approach them!

I have single guys at work that will NEVER go to a party but love the Pampered Chef. They say they don't buy often because people don't approach them but when people do they place larger orders if they can. My last show had a $75 order from a single guy and he is looking to get more in a month or two.

Don't judge before you try that will hamper your opportunities.
 
Heather, why do you think you need to give up all your contacts from your previous location just because you moved? Those customers can still place individual orders and hold catalog shows for you. Don't write off what those can do for your sales and toward keeping you active.
 
Contact some of your customers (& family) from Ohio ~ ask them to help you out with catalog parties until you get your biz in Georgia established.
 
chefann said:
Heather, why do you think you need to give up all your contacts from your previous location just because you moved? Those customers can still place individual orders and hold catalog shows for you. Don't write off what those can do for your sales and toward keeping you active.

I was thinking that too Ann - glad you asked her...
 
  • Thread starter
  • #16
I sent out an email letting everyone know that my business was moving. I got several emails of well-wishes, and salutations, but, I was disappointed to see that all were looking for someone locally. Believe me I did specify how easy it would be to order online, etc. But, no luck. Honestly, 80% of the people didn't even respond at all. See, in the 3-4 months before we relocated, I finished up and graduated college, lost a job, cared for a ill family member who passed away and lost 2 more friends/family members to various diseases, cancer, etc. The only reason I stayed active was holiday orders, etc. I had to take leave from PC in order not to lose my career sales, etc. I wasn't doing a great job at keeping in contact with everyone. I couldn't due to all the happenings in my personal life. So, I lost touch with a lot of customers.


chefann said:
Heather, why do you think you need to give up all your contacts from your previous location just because you moved? Those customers can still place individual orders and hold catalog shows for you. Don't write off what those can do for your sales and toward keeping you active.
 
  • Thread starter
  • #17
On a positive note...I did go out wearing my PC shirt and carrying that trusty dusty catalog tote and when I was leaving the store, had 2 different people approach me that filled out survey slips and are interested in hosting a show, and BOTH are intersted in the opportunity! Not bad for only 1.5 hours out of the house running 2 errands!

So, thanks for the advice! It's so simple right? I just forgot how to do this stuff! lol Well, life is much easier now. (See my previous post for the RD version of why.):chef:
 
hmolah said:
I did go out wearing my PC shirt and carrying that trusty dusty catalog tote and when I was leaving the store, had 2 different people approach me that filled out survey slips and are interested in hosting a show, and BOTH are intersted in the opportunity! Not bad for only 1.5 hours out of the house running 2 errands!

So, thanks for the advice! It's so simple right? I just forgot how to do this stuff! lol Well, life is much easier now. (See my previous post for the RD version of why.):chef:

WHOHOO! There you go - EXCELLENT start!
 
Heather, I feel your pain. I am having a bit of trouble getting started back up since my move, and then, my confidence level took a nose dive. I need to go back to the basics, and just do it all again- pull out cd's to listen to, and pull up my big-girl panties, and just do it!!!!
 
Heather-where in GA did you move to?
 
hmolah said:
I did go out wearing my PC shirt and carrying that trusty dusty catalog tote and when I was leaving the store, had 2 different people approach me that filled out survey slips and are interested in hosting a show, and BOTH are intersted in the opportunity! Not bad for only 1.5 hours out of the house running 2 errands!

So, thanks for the advice! It's so simple right? I just forgot how to do this stuff! lol Well, life is much easier now. (See my previous post for the RD version of why.):chef:

Great to hear!
 
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  • #22
Hahahaha...I hear ya!



mrssyvo said:
Heather, I feel your pain. I am having a bit of trouble getting started back up since my move, and then, my confidence level took a nose dive. I need to go back to the basics, and just do it all again- pull out cd's to listen to, and pull up my big-girl panties, and just do it!!!!
 
  • Thread starter
  • #23
I'm in Pooler, which is about 15 minutes away from Savannah. Where are you located?

laylaleigh said:
Heather-where in GA did you move to?
 
We are a Navy family and we moved from RI to CA in September. It was a hard thing to do but it worked out in the best. I posted a flyer on our neighborhood's webgroup and offered $15 in free products if people hosted shows from Sept-Halloween. Less than 12 hours later I got a booking! That was an $800 show! Can't beat that. :-)

I also met new friends at a spouses' club meeting and I just closed a show today at $900! Those are my best two shows in the one year I've been with PC!

Trust me- If I can do this business ANYONE can!
 
mrssyvo said:
Heather, I feel your pain. I am having a bit of trouble getting started back up since my move, and then, my confidence level took a nose dive. I need to go back to the basics, and just do it all again- pull out cd's to listen to, and pull up my big-girl panties, and just do it!!!!

You go, girl!! :thumbup:
 
Ok, so I went out on a walk to Target and Home Depot today with my family wearing my PC pin and carrying my tote. I didn't get a single comment or question, but my husband said I looked like a nerd :grumpy:
 

Frequently Asked Questions

What are the first steps I should take to reconnect with my existing customers after moving?

Start by reaching out to your existing customers through email or social media to inform them of your new location. Share your excitement about the move and invite them to visit your new space. Consider offering a special promotion or discount for returning customers to encourage them to come back.

How can I attract new customers in my new location?

To attract new customers, consider hosting a grand opening event or a cooking demonstration to showcase your products. Partner with local businesses or community organizations to increase visibility. Utilize social media advertising targeted to your new area to reach potential customers who may not be aware of your business.

Should I update my marketing materials after relocating?

Yes, it’s essential to update all marketing materials, including business cards, flyers, and your website, to reflect your new address and contact information. Consistency across all platforms helps build trust and ensures customers can easily find you.

How can I leverage social media to rebuild my customer base?

Use social media platforms to share updates about your new location, post engaging content related to your products, and highlight customer testimonials. Engage with your audience by responding to comments and messages promptly. Consider running targeted ads to reach potential customers in your new area.

What role can customer feedback play in rebuilding my business?

Customer feedback is invaluable when rebuilding your customer base. Encourage customers to share their experiences and suggestions, which can help you improve your offerings. Positive reviews can also be showcased on your website and social media, building credibility and attracting new customers.

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