Hostess Packets for Book Shows: Tips and Ideas for a Successful Event

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SUMMARY

The discussion focuses on creating effective hostess packets for book shows, specifically highlighting the contents necessary for success. Dana Dunphy seeks advice on what to include, while Ann provides a detailed list of items such as outside order forms, catalogs, a show planner, and special flyers. The conversation emphasizes the importance of tailored materials for book shows compared to cooking shows, ensuring hosts have the tools needed to maximize their event's potential.

PREREQUISITES
  • Understanding of event planning for book shows
  • Familiarity with hostess packet components
  • Knowledge of promotional materials for direct sales
  • Experience with customer engagement strategies
NEXT STEPS
  • Research effective hostess packet contents for book shows
  • Explore strategies for maximizing catalog show sales
  • Learn about creating engaging promotional flyers
  • Investigate customer follow-up techniques post-event
USEFUL FOR

This discussion is beneficial for direct sales consultants, event planners, and anyone involved in organizing book shows who seeks to enhance their hostess packet effectiveness and overall event success.

D
danabasket
Hi Ladies,

I have a book show booked for November and I am not sure what to include in the hostess packet for a book show. I have all of my folders ready for a Kitchen Show hostess, but, they wouldn't apply to a book hostess.

Can you share with me what you use?

Thank you,
Dana Dunphy:)
 
My catalog show packs are basically the same as my live show packs.They both include:
  • outside order forms (6 for cooking, 10 for catalog)
  • catalogs (4 for cooking, 5 for catalog)
  • show planner
  • stamped 6x9 envelope, addressed to me, with a sticky note "Use this envelope to collect orders and payment"
  • guest special fliers, 1 for each catalog
  • 1 host special flier
  • 1 opportunity brochure
My cooking show packets also have
  • 2 guest address label sheets (from supply form) with "40 guests in 4 minutes" clipped to it and another addressed, stamped envelope for returning the labels to me
  • 10 steps to a $1000 show flier
I hope this helps. Good luck!
 
Ann, I would like to see the 10 steps toa $1000 show flyer. Is it available on this site or can you post it for us. Thanks
 
Found it!

I also found a sheet I forgot I had with "How to have a $1000 Catalog Show." It's pretty old and doesn't mention the website. So anyone who uses it may want to add that. :)

Hope this helps!
 

Attachments

Thank you Ann!
 
You're welcome.

That's what we're all here for - to help eachother be successful through the open exchange of ideas, tips and materials. :)

(That sounds like a cheesy commercial, doesn't it? *puke*)
 

Frequently Asked Questions

What is a Hostess Packet for a Book Show?

A Hostess Packet is a collection of materials provided to a hostess to help them organize and promote their Book Show. It typically includes product catalogs, order forms, party planning tips, and promotional materials to engage potential guests and encourage sales.

What should I include in a Hostess Packet?

Your Hostess Packet should include a current product catalog, order forms, a host rewards flyer, a checklist for planning the event, and any promotional materials that highlight special offers or new products. You might also include tips on how to invite guests and ideas for themes or activities during the show.

How can I help my hostess promote the Book Show?

Encourage your hostess to use social media, email, and personal invitations to promote the Book Show. Provide them with sample messages or graphics they can share. Additionally, suggest they create a fun theme or offer incentives for guests who attend, such as a raffle or special discounts on orders.

What are some tips for a successful Book Show?

To ensure a successful Book Show, encourage your hostess to engage with guests before the event, set a clear date and time, and create excitement around the products. Remind them to follow up with guests after the show to collect orders and thank them for their participation. Also, suggest they showcase popular products or offer cooking demonstrations during the event.

How can I support my hostess during the event?

Be available to answer questions and provide guidance throughout the event. Offer to host a virtual or in-person demonstration if possible, and check in regularly to see if they need assistance. After the event, help them with the follow-up process, including collecting orders and distributing products to guests.

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