Host Vent - How Can I Avoid Pushing Hosts to Do a Show?

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Discussion Overview

The thread centers around personal experiences related to hosting shows and the challenges faced by consultants in encouraging hosts without feeling pushy. Participants share lessons learned from their own shows, including the balance of preparation and the importance of respecting hosts' decisions.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, reflects on their experience of feeling pressured to convince a host to hold a show, which resulted in a lack of enthusiasm and poor sales.
  • Another participant shares their experience of learning to limit the number of recipes prepared for shows, noting that popularity of recipes does not always translate to sales.
  • Several users mention the idea of following up with guests after shows, suggesting that personal outreach can lead to better engagement and potential hosting opportunities.
  • One participant discusses the challenges of obtaining guest contact information and the reluctance of guests to engage further.
  • Another participant describes their approach to sending invites and the importance of ensuring hosts are prepared to distribute them effectively.
  • One participant emphasizes the importance of learning from early mistakes to avoid wasting time and resources in future shows.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various strategies for engaging hosts and guests, with no clear consensus emerging on the best approach to take.

Contextual Notes

Participants share insights based on their personal experiences in the early stages of their consulting journeys, highlighting the learning curve associated with hosting shows.

Who May Find This Useful

Consultants looking for shared experiences related to hosting shows and strategies for managing host relationships may find this discussion relevant.

kam
Staff member
Messages
3,655
I am new and I just had my 3rd show tonight. Not a very good show, but I learned 2 valuable lessons tonight.

1. Begging, pleading, asking for someone to host a show: DON'T DO IT. If they do not want to do a show - do not "push" it. My host tonight originally said she would do a show for me when I signed. She changed her mind, but I really wanted her to do the show - so I was almost to the point of pleading for her to do the show. She then agreed to do the show.

2. Do not go overboard with the food. Since I felt guilty about "forcing" her to do the show - I overcompensated with what I was bringing and preparing. Since my director would have normally done the show - and she provides all the ingredients - I did too.

Bottom line: A lot of EFFORT spent on preparing a lot of food. A lot of MONEY spent on the food. And I had a host who just wasn't into it and the sales barely made $150 (and no bookings).

I am glad she had the show as it gave me more experience -- which is really what I needed. I am just bummed because I am so tired at all the effort and not a lot to show for it.

I know there will be shows like this, but I really think it was partially my fault since I feel like I pushed her to have the show.

I will now be able to take "No's" over the phone much easier now.

Thanks for letting me vent.
 
I'm sorry this happened to you but glad that you learned a valuable lesson. Another lesson you might want to learn is trying out Big MAC calls. Call all your guests (especially the ones that couldn't make it - if you have those numbers) and ask if they had fun, offer a couple of recipes for the products they ordered, offer complimentary products (a cutting board if they got the chopper or a knife) and ask if they need any gifts for the upcoming holiday season. Also ask if they would be interested in hosting an easy entertaining or homemade for the holidays show, if not, ask for a referral. It is amazing how people can be more receptive after the show!
 
Learn early from your mistakes and you won't waste so much time or money. I wasted quite a bit of money and time in my first few months. Don't do more than what PC trains you to do in the beginning. Just make your three contacts a day and host coach, and you'll do great. The one extra thing I'd do from the beginning, which I do now, is send the invites for the hosts. From this site I've learned not to give the host packed to the potential host until you get the addresses. Get those a 3 weeks to a month ahead of time or give the date to someone else. Live and learn. :)
 
  • Thread starter
  • #4
Yes, I am happy to have learned this early.

I keep reading on this board about limiting the number of recipes that we bring to the show. All the recipes were such a huge hit that I thought for sure it would translate to more sales!! It does not.

I am not so sure how receptive many would be to receiving calls from me - it was like pulling teeth to get email addresses out of a few! I had to assure them I would only email a newsletter once a month.

During the show I am already offering recipes for products they order. I mention some ideas for certain products and say that I will email them some recipes and ideas for using XXXX. No bites tonight.

During my first show I offered the Prep Bowl 2-page recipe booklet I got from here with any Prep Bowl order and I got 3 ordered (out of 4 guests).

There was nothing ordered tonight that I could even give recipes for (spreaders, serving spatulas, Bamboo sets).

JAE: I have been considering doing the invite thing - but concerned about the time and cost. That is what is holding me back. Do you do this for any number of guests - or do they have to have a list of atleast 40?
 
Last edited:
I just do it for any amount of guests. I think some people do it no matter what, but the host has to reimburse. I also think I've heard that consultants offer to pay the postage if show sales are at least $500 or something. You would just add the postage cost to the show total when the host pays you for the orders. I have offered a free mini serving spatula to everyone if they give me 40 names and addresses, but I've only had 1 person take me up on it for the 12 shows that I've sent invites. I always put on the postcard "bring a friend get a gift" and I put my contact information with my website on the postcard, too. I also don't waste invites by giving 40 away to the host while she only uses 20 or less. If you send them out you know they go out and they go out on time. I had a host cancel because she never got around to printing her homemade invites so she couldn't send them. She rescheduled for about 2.5 months later, and I offered to print out the invites from Consultant Corner (CC) and send them out for her. I don't buy the food, and I don't want to make more than one recipe. I'm still working on that. I'm much better focused when I only make one thing.
 
It is a tough lesson to learn, and a good one! Most consultants don't get it until farther along in their businesses. You sound VERY smart! Keep up the good work!
 

Frequently Asked Questions

What is a Host Vent and why is it important in direct sales?

A Host Vent is a platform or opportunity for hosts to express their feelings and experiences regarding hosting a show. It is important in direct sales because it allows hosts to share their concerns, frustrations, and suggestions, which can help consultants understand how to better support them and create a more positive experience.

How can I encourage hosts without making them feel pressured to do a show?

To encourage hosts without pressure, focus on building a genuine relationship. Ask open-ended questions about their interests and experiences with cooking or entertaining. Share the benefits of hosting, such as free products and fun experiences, but allow them to make the decision at their own pace.

What are some signs that a host may feel pressured to do a show?

Signs that a host may feel pressured include reluctance to commit, vague responses when discussing hosting, or expressing stress about the idea of organizing a show. If a host seems overwhelmed or anxious, it’s essential to back off and reassure them that there’s no obligation.

How can I create a supportive environment for potential hosts?

Creating a supportive environment involves open communication and active listening. Provide hosts with resources and information, but also encourage them to share their thoughts and feelings. Celebrate their decisions, whether they choose to host or not, and let them know you’re there to support them regardless.

What should I do if a host expresses disinterest in hosting a show?

If a host expresses disinterest, respect their feelings and thank them for their honesty. You can ask if there are any specific reasons for their disinterest and offer to address those concerns. Let them know that they can always reach out in the future if they change their mind, and maintain a positive relationship without pressure.

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