Have you cracked the code to successful show sales?

[jchesley]

I am on my 4th show and each one has been right about $200. My first one barely made it to $150! My last one I thought went really well, there were 8 guests and everyone was having a good time. In fact it was supposed to get over at 8 and people hung around until 10:30! Everyone ordered something, but it was really random stuff so I can't really figure out what is working and what isn't. I did the Turtle Fudge Skillet Cake, which was a hit.

I am more disapointed for my host because she worked so hard for me. I am trying to round up some outside orders to build up her show a little for her before I close it. I did have a booking so I must have done something right.

Jess

 

[MicheleC]

Jess,

Sorry your shows aren't turning out with higher averages. I know my first few shows were lower than I wanted too because I was still getting the swing of things. It was hard to remember all of the things I wanted to go over, make the recipe and promote the products. As you get more experience, you'll find more ways to work stories into your presentations. If you can create word pictures to show people how this product is going to make their lives easier in the kitchen rather than worry about the details of the show and the product specs it will increase your sales.

I have been doing this about 18 months and my averages keep going up. In the last few shows I have averaged over $600 shows and am working on improving that total still more.

Don't get discouraged...it only gets better! If people were having fun and you're getting bookings you're obviously doing things right!!

 

[Admin Greg]

ie: Wow, that's quite a difference in sales from your first show to your most recent one! It sounds like you're doing a great job as a consultant, especially since you were able to get a booking from your last show. The Turtle Fudge Skillet Cake sounds delicious, I can see why it was a hit. As for figuring out what is working and what isn't, have you tried asking your guests for feedback? Maybe send them a quick survey or even just talk to them about what they liked and didn't like. Also, don't be too hard on yourself, sometimes it's just about finding the right crowd and the right products for them. Keep up the good work and I'm sure your host will appreciate your efforts to help boost her show. Good luck with your next show!