Growing My Craft Business: Inviting Customers to My Show

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Discussion Overview

This thread discusses strategies for inviting customers to craft shows, particularly focusing on how to communicate with potential attendees and the feelings of comfort associated with attending shows hosted by unfamiliar individuals.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant shares their experience of sending invites to a self-hosted show and receiving an irritated response from a potential attendee.
  • Another participant suggests including the source of contact information in the invites to alleviate concerns from recipients.
  • Several users mention that specifying the context of the invite, such as previous interest expressed at a craft show, may make recipients feel more comfortable attending.
  • One participant expresses a preference for shows to be held in public places rather than private homes, citing nervousness about inviting strangers into their home.
  • Another participant appreciates the suggested wording for invites and discusses the potential benefits of hosting a mystery hostess show to encourage attendance and sales.

Areas of Agreement / Disagreement

Views differ on the best approach to inviting customers, with some participants agreeing on the importance of context in the invitation while others express varying levels of comfort regarding the location of the shows.

Contextual Notes

The discussion reflects personal experiences and opinions regarding customer engagement at craft shows, emphasizing the importance of communication and comfort levels in the invitation process.

Who May Find This Useful

Consultants looking for insights on customer engagement strategies and those interested in sharing experiences related to hosting shows may find this discussion relevant.

floccies
Messages
340
I have been trying to do one craft show per month.

I sent invites to a self-hosted show for June 1st . Someone called to ask who I was -- said they got an invite. They sounded extremely irritated. I asked them if they had been to X or Y craft show and said I met them there. She said "So you're having a show?" I said "Yes, you can come if you like. Just let me know." She said "Alright."

Is it offensive for me to send the invite to people you filled out a card at my table?

I'm just trying to increase the level of my business.
 
I would on the invites include where you got their information - you know that you are sending to everyone that gave you contact information at x or y craft show in the future. Invites coming from people I don't know would make me nervous also.
 
Or send out an invite that specifically states:
You expressed interest in the Pampered Chef when we met at Craft Show X. Here's your chance to get a closer look...I'd also feel less nervous going to a show hosted by a stranger if it were in a public place, not their home.
 
chefann said:
I'd also feel less nervous going to a show hosted by a stranger if it were in a public place, not their home.

I personally would feel more nervous having complete strangers into my home.
JMO.
:)
 
chefann said:
Or send out an invite that specifically states:
You expressed interest in the Pampered Chef when we met at Craft Show X. Here's your chance to get a closer look...


ChefAnn that is great verbage for this type of invite!! Next time perhaps make it a mystery hostess show to motivate people to come and buy, then get all the outside orders you can so that the winner gets a nice shopping spree no matter how many actually attend. This will work miracles for your business. No better commercial for you than an excited winner of a shopping spree telling all her friends.
 

Frequently Asked Questions

How do I effectively invite customers to my Pampered Chef show?

To effectively invite customers to your Pampered Chef show, start by creating a personal invitation. Use a friendly tone and highlight what makes your show special, such as new products, recipes, or exclusive offers. Utilize social media, email, and text messages to reach out to your customers. Consider creating an event page on Facebook to keep everyone updated and engaged.

What should I include in my invitation to make it appealing?

Your invitation should include the date, time, and location of the show, along with a brief description of what attendees can expect. Highlight any special promotions or giveaways, and include a personal touch, such as a favorite recipe or a testimonial about the products. Make sure to provide RSVP details so you can plan accordingly.

How can I follow up with customers who haven't responded to my invitation?

Following up is key to ensuring a good turnout. Send a friendly reminder a few days after your initial invitation, either through a text, email, or social media message. Keep it light and casual, expressing that you would love to see them there. You can also ask if they have any questions about the show or the products.

What are some strategies to encourage guests to bring friends to my show?

Encourage guests to bring friends by offering incentives, such as a discount on their next purchase or a small gift for each friend they bring. Mention this in your invitation and follow up with a reminder. Creating a fun and welcoming atmosphere will also motivate guests to share the experience with others.

How can I use social media to promote my Pampered Chef show?

Utilize platforms like Facebook, Instagram, and Pinterest to promote your show. Share engaging content, such as sneak peeks of products, recipe ideas, or cooking tips. Create an event page on Facebook where you can post updates and interact with potential attendees. Use relevant hashtags to reach a broader audience and encourage sharing among your followers.

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