Follow Up After a Craft Show: Tips & Strategies

[heykim00]

follow up with customers after a craft show?

I got many leads, several bokings and potential recruits.

Do you send out a catalog?

If so, by itself or in an envelop?

Do you just send a nice letter and a bus. card?


All input is appreciated!!!!

 

[pcchris]

I have only done one booth, but I made sure that I called every one that filled out a slip. It took a little while, but it's worth it...I have one interested in the biz (Or at least was, until I took a break from calling her...), and one show for sure in October, several more that I have to call in a couple weeks.

I like to talk on the phone though, so that helps!! Good luck! Keep us posted as to your progress!!

 

[chefkristin]

Send them this.............

 

[lockhartkitchen]

heykim,This is an area I have much success in. You must follow-up with a personal phone call within 48 hours. First ask yourself what month you are looking to book in. If you are booking now for Oct/Nov, and If they checked yes/maybe to a show then tell them both host specials. Ask them which one appeals to them the most. ASSUME they will book. "I have Tuesdays and Thursdays available in that month. Which day works best for you?Then: " Will Oct.26 or Oct. 13 work best for you?" Notice I said the earliest I wanted booked last.Recruit: maybe/yes "Would you like more information about the Pampered Chef business opportunity or would you like to know how to get started?"Offer to meet over coffee for informational coffee, or get them signed.Those who checked no: "Was your no meaning not right now or not at all? Because I am booking shows in November."I call everyone! Thank them for visiting my booth, refer to my website for recipes, information, online ordering, etc. "Would you like to be on my preferred customer list?

 

[heykim00]

Thank you all for so much info.