Do I Call or Just Send Something Through Snail Mail?

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Discussion Overview

The thread explores various approaches to connecting with realtors for business opportunities, focusing on whether to initiate contact through cold calls or mail. Participants share their personal experiences and suggestions regarding effective strategies for outreach.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, expresses a desire to work smarter and considers reaching out to realtors, questioning whether to call or mail first.
  • Another participant shares their experience of receiving a cold mailing from a realtor, suggesting that such an approach could be effective.
  • One user suggests making a personal connection by delivering a packet of information in person, emphasizing the importance of first impressions.
  • A participant recounts their director's strategy of creating gift basket lists for realtors, although they note uncertainty about its effectiveness.
  • Another participant mentions their experience working in a small real estate company and suggests that giving gifts could enhance customer relationships.
  • One participant notes that they attempted a mailing to realtors but received no response, advocating for in-person visits or calls instead.
  • Several users express appreciation for the shared ideas and tips regarding contacting realtors.

Areas of Agreement / Disagreement

Views differ on the effectiveness of cold calling versus mailing, with some participants favoring personal visits while others have had mixed results with mailings.

Contextual Notes

Participants share a range of experiences and strategies related to outreach in the real estate sector, reflecting diverse approaches and outcomes.

Who May Find This Useful

Consultants considering outreach strategies to realtors may find the shared experiences and ideas beneficial for their own approaches.

naekelsey
naekelsey
Gold Member
Messages
726
I am really thinking of making this my year by working smarter not harder. I am thinking going to Realtors would be a good start..I just have a couple of concerns before I start this.

1) Should I start making cold calls or just send information through the mail first?

1a) if calling, do you just talk to the first person who answsers the phone? (hoping it isn't the secretary)

1b) if mailing, who would you send the info to? Just the Office?


2) There is a letter on this site if you were to Just send info thru the mail, would I use this same letter if I called first?

3) Does anyone have a New Realtor Package flyer with the New S/S 07 products?

4) Anymore questions anyone else can think of that I haven't been able to?

Thanks to you ALL! This site is Awesome and helps me in Many ways!!
 
You know. I just got a letter from a realtor. I live in a Apt. Complex so maybe they thought I was looking to buy a home??! (which I am. ;)) But I know they didn't get my name anywhere, seeing the letter was to: Current Resident. They are basically doing "cold mailings" So I would go for it.

Another way suggested on here was to have them "win a lunch" be able to take them lunch and sell your ideas that way.

There are letters on this site. I will be able to post them on this thread (if someone else doesn't) when I get my personal computer back.
 
If you really want to make a great first impression, I suggest putting together a packet of information, get a little dressed up (no jeans or shorts) and dropping packages off in person. Try to meet the realtor to make a first connection. Hand them the package, ask for a business card and ask when you can call to follow up.

This is not something I have tried, but I have mailed information before. I just did not have a lot of luck.

Good luck with it!
Lisa
 
My director used to do this, and she told us that she would make up "gift basket" lists. She would put together products that would total $50, $60, $75...etc on a sheet of paper, and take them around to realtors so they could choose what baskets they would want to give their buyers. She would also give them the option of her wrapping it up for them. She never did say if she got a whole ton of business though. I was thinking about doing it, but not too sure how I would go about it.
 
I work for a small real estate company in a small city. We do not usually give out gifts ( I think b/c they can't afford to ). I think we should, to get these customers back in the future when they are ready to buy/sell. It leaves an impression that we care about them and thank them for their business. I am taking it to our competition. I've thought about taking the letter with gift suggestions, catalogs, maybe some pics of some baskets I have created, and something to eat. Who doesn't love when someone delivers food!? Thought I'd do something really cute, but inexpensive. Hope this helps.
 
These are all great ideas. I've been thinking of contacting realtors too. Thanks for the tips.
 
I did a mailing to 50 realtors....I got NOTHING...yet (it was last year)...hehe....my recommendation is go there or call. Snail mail is too easy to ignore, a professional cheffer with her game on is not!

GL

Misty
 

Frequently Asked Questions

Should I call my customers or send them a letter through the mail?

It depends on your relationship with the customer and the message you want to convey. A phone call can be more personal and allows for immediate feedback, while a letter can be a thoughtful touch that customers can refer back to later. Consider the context and choose the method that best fits your communication style and the nature of your message.

What are the benefits of calling my customers instead of sending snail mail?

Calling allows for real-time interaction, enabling you to answer questions, address concerns, and build rapport quickly. It also shows that you value their time and are willing to engage directly. Additionally, you can gauge their reactions and adapt your conversation accordingly, which is not possible with written communication.

When is it more appropriate to send something through the mail?

Sending something through the mail is appropriate when you want to provide detailed information, such as product catalogs, promotions, or thank-you notes. It can also be beneficial for customers who may prefer written communication or when you want to create a lasting impression with a physical item.

How can I make my snail mail stand out?

To make your snail mail stand out, consider using colorful envelopes, personalized notes, or including small samples or promotional items. Handwriting the address and note can also add a personal touch that makes your communication feel more special and thoughtful.

Can I follow up a snail mail letter with a phone call?

Yes, following up a snail mail letter with a phone call can be an effective strategy. It shows that you are proactive and genuinely interested in your customer's feedback. Just make sure to give them enough time to receive and read the letter before reaching out, typically a week or so after sending it.

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