Different Label to Put on Front of Catalogs

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Discussion Overview

This thread discusses various ideas and experiences related to using labels on catalogs distributed at fairs to generate leads and traffic to personal websites. Participants share their thoughts on the effectiveness of this strategy and how they plan to implement it.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shares a successful strategy involving labels that offer a gift for visiting their website, noting that it has generated remarkable leads.
  • Another participant expresses enthusiasm about creating labels and thanks the original poster for the idea.
  • Several users mention their intention to use this strategy at upcoming fairs, indicating excitement about its potential.
  • One participant shares a concern about the effectiveness of the idea based on their past experience, stating they received only a few emails from a large number of catalogs distributed.
  • Another participant discusses the importance of including personal contact information on catalogs, as some people may not see the back cover.
  • One participant raises a question about how to deliver the promised gift to customers who order through the website.
  • Several participants express appreciation for the idea and share their plans to implement it at future events.

Areas of Agreement / Disagreement

While many participants express enthusiasm for the labeling idea, there are differing opinions on its effectiveness based on personal experiences. No clear consensus emerges regarding its overall success.

Contextual Notes

Participants are primarily Pampered Chef consultants sharing personal experiences and strategies for enhancing lead generation at fairs. The discussion reflects a community of individuals looking to support each other's business practices.

Who May Find This Useful

Consultants looking for creative ways to engage potential customers at fairs and improve lead generation may find this discussion beneficial.

babywings76
Gold Member
Messages
7,266
My director forwarded this to us, thought I'd share:Labels to put on catalogs handed out at fairs

Here's an idea that will not only get SALES after the fact, it will generate
TRAFFIC to your website!Place a label on the front of your catalogs, or mini catalogs (whatever
you're giving out) that read:"Thanks for stopping by! Visit my website within the next 48 hours and
receive a GIFT!
Just click CONTACT ME, send me your info and I'll send you a gift! Place an
order and receive a FREE _______" (I mail a Season's best for making
contact and give a free RUB for placing an order)This is SOOOOOOO successful. I had several consultants try this at a fair
and the number of actual leads they received was remarkable. The greatest
thing about this is that unlike door prize slips, the lead visits your site and
provides their info, which in turn, is also giving you permission to contact
them! It cuts down on the "dud" calls that occur after these events. I hate
it when someone completes a slip and pretty much tells me what they think I
want to hear just to win a prize....which is evident when I call them later
to make contact and they tell me, "Oh, I didn't mean to mark that box..." ;-)While you may not get a tons and tons of leads, the ones you DO get will be
genuinely interested.
Be our Guest...Be a Host...Join our Family....
"PC is the PERFECT fit for everyone..."Laura Bush
The Pampered Chef, Ltd.®
 
Last edited:
This is great! I'm going to make some labels today! Thank you.
 
Thank you very much- Just what I needed. I will pass on to my team as well.
 
Cool idea.
 
Oh, fine, now that I already put labels on all my mini's. Hmm, maybe I can use the small labels, and stick them on the front.
 
Amanda.... I would remove Lauras cons # from your post.

Love this BTW!!! Thanks!
 
Thanks,
I am working a Christmas Fair in November, I'll try this!
 
  • Thread starter
  • #8
etteluap70PC said:
Amanda.... I would remove Lauras cons # from your post.

Love this BTW!!! Thanks!

Thanks for pointing that out, I went ahead and took it off. Also, should I get permission first before posting things like that (forwards from directors or other consultants)? I wasn't sure what to do, leave her name on or not. I want to give credit where it's due, but now I worry that maybe I shouldn't share unless I get consent?
 
Great Idea!!! Thanks So Much For Sharing!!!
 
babywings76 said:
Thanks for pointing that out, I went ahead and took it off. Also, should I get permission first before posting things like that (forwards from directors or other consultants)? I wasn't sure what to do, leave her name on or not. I want to give credit where it's due, but now I worry that maybe I shouldn't share unless I get consent?

If it were me I would post it but just first name, status and maybee the state they live in.
 
Teriffic Idea

Thanks
Debbi In Clairton,pa
 
I would not worry about posting someone elses idea we are all in this business together wether we know each other or not..We should want to help each other be successful..Just don't put names or numbers..Great IDEA!!!
 
babywings76 said:
My director forwarded this to us, thought I'd share:


Labels to put on catalogs handed out at fairs

Here's an idea that will not only get SALES after the fact, it will generate
TRAFFIC to your website!

Place a label on the front of your catalogs, or mini catalogs (whatever
you're giving out) that read:

"Thanks for stopping by! Visit my website within the next 48 hours and
receive a GIFT!
Just click CONTACT ME, send me your info and I'll send you a gift! Place an
order and receive a FREE _______" (I mail a Season's best for making
contact and give a free RUB for placing an order)

This is SOOOOOOO successful. I had several consultants try this at a fair
and the number of actual leads they received was remarkable. The greatest
thing about this is that unlike door prize slips, the lead visits your site and
provides their info, which in turn, is also giving you permission to contact
them! It cuts down on the "dud" calls that occur after these events. I hate
it when someone completes a slip and pretty much tells me what they think I
want to hear just to win a prize....which is evident when I call them later
to make contact and they tell me, "Oh, I didn't mean to mark that box..." ;-)

While you may not get a tons and tons of leads, the ones you DO get will be
genuinely interested.
Be our Guest...Be a Host...Join our Family....
"PC is the PERFECT fit for everyone..."

Laura Bush
The Pampered Chef, Ltd.®


Quick question,
How do you get the Free rub to them? Can you add it to the order if they place it on your web site?
OR...Do you bring a bunch to the fair and give it to them then?:confused:
 
Thanks for sharing--great idea! How does she go about getting the rub to the person who orders from her website?
 
  • Thread starter
  • #15
Sorry I didn't respond sooner, I didn't see that more people had responded to this thread. That was just an idea that was given to me from my director. I honestly don't know any more info as to how she handled getting the rub to people. My guess is that she ordered the rub along with their order, but paid for it herself. Then delivered it all together either as direct shipping or met up with them in person if they wanted the $4.25 shipping option. The SB can get mailed in just an envelope, you can even order those as a supply order.
 
I love this idea!! I am going to have to do this. I have 2 booths the first part of November. I better order more mini catalogs.
 
Has anyone had any luck with this?? I'm excited to use these labels at the 4 booths I have coming up in the next week and half!:)
 
Great idea from Laura, but I have to tell you don't get too excited about it. I have done it at 3 craft fairs in a row and received just 7 emails total from about 200+ mini's I gave out. So Keep getting PDS's --and follow up, it works better for me.
 
At Conference, they taught to also put your personal information on the front of the catalogue. Some never see the back.
 
Chef Bobby said:
At Conference, they taught to also put your personal information on the front of the catalogue. Some never see the back.

I never thought of that! Thanks, Bobby for passing on that tip!
 
I also put my personal contact label on the new catalogs in the lower left hand corner because it says Take It Home and they were doing just that at parties. I was going through a ton of catalogs.
 
Great idea...thanks so much!!
 
I like the idea, just curious on how much sending a rub thru the mail would be? if that's how it's done.
 
That's a great idea
 
I love this idea!!! But any suggestions on what to do if someone doesn't respond within the 48 hours... but a week later, or perhaps a month or longer?
 
Just read that this thread was from 2008, but recently commented on. I had not seen the suggestion of lables n the front of catalogs, either. I like the idea of getting people to your website and contacting you from there. It is also so easy for them to just place an order. I have one or 2 people that do that every few months. I always send them a thank you either e-mail or snail mail and often send them a little thank you goodie.
 
Add this to a Recipe Card....much less expensive, and EVERYONE wants that! I wish I had this idea for my 3 summer events that I just did this past month.
 
In a workshop I took at NC they recommended putting your info inside of the catalog as well so that should the covers get torn off (many have children that love to shred magazines) your information can still be found. I've seen many times at Dr's offices the covers missing due to tearing....good idea I thought.
 
As a mom of ,Thank God a child who out grew ripping fronts off catalogs and books, we never saw them if Margo got her hands on them. So if info was only on covers, I would never have seen it and who it was from.

But then again, she was about 2 at time and someone other than her parents let her "rippy tear" their recycling and tear their contact info off mail and then she thought she was supposed to do it to everything, grrrr!!


Lisa
 
Great tip...wish I knew this before the 3 summer events I just did!!! I hand out recipes cards...everyone wants those....less expensive!!!

Cindy
 

Frequently Asked Questions

What are some examples of different labels I can put on the front of my Pampered Chef catalogs?

You can use various labels such as "New Arrivals," "Seasonal Favorites," "Best Sellers," "Exclusive Offers," or "Limited Time Promotions." These labels help to draw attention to specific products or offers that you want to highlight.

How can I create custom labels for my Pampered Chef catalogs?

You can create custom labels using design software or online tools like Canva. Simply choose a template, add your text, and customize the colors and fonts to match your branding. Once designed, you can print them on adhesive labels or cardstock.

Should I change the label on my catalogs regularly?

Yes, changing the label regularly can keep your catalogs fresh and engaging. By updating the label to reflect current promotions, seasonal items, or new products, you can encourage customers to take a closer look at what you have to offer.

How do labels impact the effectiveness of my Pampered Chef catalogs?

Labels can significantly impact the effectiveness of your catalogs by attracting attention and guiding customers to key products or promotions. A well-chosen label can create urgency or highlight special offers, increasing the likelihood of sales.

Can I use labels to target specific customer groups?

Absolutely! You can tailor labels to appeal to specific customer groups by using phrases like "Family Favorites" for busy parents or "Gourmet Cooking Essentials" for food enthusiasts. This targeted approach can help you connect better with your audience and boost sales.

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