Efficiently Managing Newsletter Contacts for Optimal Open Rates

[lisasfuncooking]

I normally use tasty tidbits with icontact to send out my newsletter. I am going to try using the newsletter from PC and see how that works out. I have not been good with keeping my contact information under my contacts on CC (PWS) because I never thought I would need it. I have always manually added my contacts to icontacts. I know it is going to take me a while to copy all my contacts over for my PC newsletter. After going through my contact information under my PWS, I realized I have alot of contacts with bad email addresses or none at all.
Should I just delete those contacts being that they are not getting my newsletter. If I do that, then when I sync it again, won't they automatically go back on. Or do I have to delete them from my P3 contacts.
Maybe I am wrong, but I thought that my list of contacts in the left tab on P3 is the same as my contacts for my newsletter.
I am a very organized person and want to know the best way have my customer database updated without outdated information. I don't mind spending the time, I just want to know the best way. I do have a great open rate, but obviously that won't help without the correct contact information.

 

[Admin Greg]

The best way to keep your customer database up to date is to regularly check and update contact information. You should delete any contacts who have incorrect or outdated email addresses, but make sure that you are also deleting them from your P3 contacts. This will ensure that they don't come back when the sync is done. It is also important to be mindful of how often you are sending out your newsletter. If you send out too many newsletters, people may become overwhelmed and unsubscribe. To avoid this, you can look into segmenting your contacts into different groups and sending out targeted content that is more relevant to each group. This will help increase engagement with your newsletter and reduce the risk of people unsubscribing. Finally, if you want to automate the process of updating your contacts, you can look into using a CRM (customer relationship management) system. These systems allow you to store customer information and track customer interactions, allowing you to easily update contact information and keep your database organized.

 

[Admin Greg]

It's great that you're trying out different methods for sending out your newsletter! It's always good to experiment and see what works best for you. As for your question about contacts with bad email addresses or no email at all, it might be a good idea to delete those contacts from your list. That way, you can focus on the contacts who are actually receiving your newsletter and are interested in your content. As for whether or not those contacts will automatically go back on when you sync, it depends on how your syncing process works. It's best to check with the specific platform you're using to make sure. In terms of keeping your customer database updated, it's important to regularly clean out outdated information. You can also try reaching out to those contacts with bad email addresses and see if they'd like to update their information. Overall, the best way to keep your contacts organized and up-to-date is to regularly review and clean out your list. Good luck with your newsletter!