Contacting Customers Who Opt Out of E-Mail

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Discussion Overview

The thread discusses the approach to contacting customers who have opted out of email communications, particularly regarding follow-up calls after a purchase. Participants share their personal experiences and opinions on whether to continue reaching out to these customers by phone.

Discussion Character

  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant notes that they remove customers who opt out of emails from follow-up by phone, citing privacy concerns.
  • Another participant expresses that they would not follow up with a customer who opted out, suggesting that the customer may not have a strong interest in cooking or Pampered Chef products.
  • A different participant mentions that they would still make a customer care call to ensure the customer is satisfied with their order, framing it as a service call rather than a sales call.
  • One participant shares their experience of feeling overwhelmed by emails and the discomfort of explaining their decision to opt out.

Areas of Agreement / Disagreement

Views differ among participants regarding whether to contact customers who have opted out of email communications. There is no clear consensus on the best approach.

Contextual Notes

Participants are sharing personal experiences and preferences regarding customer communication practices in the context of their roles as Pampered Chef consultants.

Who May Find This Useful

This discussion may be of interest to Pampered Chef consultants considering how to handle customer follow-ups in light of email opt-outs.

NooraK
Gold Member
Messages
5,854
If you have a customer who has opted out of e-mail contact through PWS e-mails or newsletter e-mails, do you remove them form follow up by phone as well? I had a fairly recent guest opt out of emails, but I've never been able to reach her after the show for even an Out of the Box call. Of course, that being said, I wouldn't be losing much business in not trying to contact her again, but I was just curious as to what everyone else thinks.
 
I remove them altogether. Its a privacy thing...
 
I personally wouldn't follow-up to ask her about it. Everyone has different interests; hers may not really be cooking or PC related. She isn't rejecting you, just the monthly email.

(I get tons of email and find I simply have to say no to some of the newsletters, announcements, and offers from fellow business owners. It would be an uncomfortable burden to have to 'explain' my decision to each one I opt-out of.)
 
  • Thread starter
  • #4
Oh, I wasn't going to ask her about why she opted out. I know how jam packed e-mail can get with newsletters. I just wasn't sure if I should continue to try to contact her by phone to ensure she had received her product and whether she was happy with it.
 
Oops...that's what I get for rushing thru the postings tonight. :o

I would still do the customer care call, so as to make sure everything is okay with the orders/products. You can start it off by saying this is not a sales call, but a service call you do after each order is received.
 

Frequently Asked Questions

What should I do if a customer opts out of receiving emails?

If a customer opts out of receiving emails, it's important to respect their decision. You should remove them from your email list and refrain from sending them further promotional emails. However, you can still reach out to them through other means, such as personal messages or phone calls, if appropriate.

Can I still contact customers who have opted out for order-related issues?

Yes, you can contact customers who have opted out of emails regarding order-related issues, such as confirmations, shipping updates, or customer service inquiries. These communications are typically considered necessary and do not fall under promotional emails.

How can I encourage customers to stay subscribed to my emails?

To encourage customers to stay subscribed, focus on providing valuable content in your emails, such as exclusive offers, helpful tips, and recipes related to Pampered Chef products. You can also ask for feedback on what they would like to see in your emails to make them more appealing.

Is it legal to contact customers who have opted out of emails through social media?

While it is generally acceptable to contact customers through social media, you should still be cautious. Make sure that your outreach is respectful and does not come off as spammy. Always consider the customer's preferences and privacy when reaching out through different channels.

What are the best practices for managing email opt-outs?

Best practices for managing email opt-outs include promptly removing customers from your email list, maintaining a clear and easy opt-out process, and regularly reviewing your email content to ensure it remains relevant and engaging. Additionally, consider sending a confirmation email after a customer opts out to confirm their preferences.

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