Can I Send Letters to Recently Purchased Homeowners?

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Discussion Overview

The thread explores the idea of sending letters and mini catalogs to homeowners who have recently purchased properties, with participants sharing their experiences and thoughts on the effectiveness of this approach.

Discussion Character

  • Exploratory
  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant mentions their local paper publishes a list of homes purchased, prompting the idea of sending letters to new homeowners.
  • Several participants express enthusiasm for the idea, with one stating it could spark new business opportunities.
  • One participant shares concerns about the expense of mini catalogs and the lack of follow-up contact information.
  • Another participant notes they have started sending letters and mini catalogs, hoping for a positive response.
  • One participant recounts a previous attempt that yielded no responses, indicating mixed results.
  • Another participant discusses the potential challenges of targeting the right audience, mentioning that not all property transfers are new purchases.
  • One participant inquires about sourcing mini catalogs, while another provides information on where to order them.

Areas of Agreement / Disagreement

Views differ on the effectiveness of sending letters to new homeowners, with some participants expressing optimism and others sharing past experiences of limited success.

Contextual Notes

Participants are discussing personal experiences and strategies related to marketing efforts aimed at new homeowners, with varying levels of local resources available for obtaining homeowner information.

Who May Find This Useful

Consultants interested in exploring new marketing strategies or those seeking to connect with local homeowners may find this discussion relevant.

NooraK
Gold Member
Messages
5,854
Our small local paper publishes a list of homes purchased in the county each week. The listings are generally about a month after the purchase date, and include the address of the property and the name of the purchaser, as well as the sales price.

I was thinking about sending a letter and a mini catalog to the people listed. Has anyone done anthing like this before?

I wrote up a letter, and thought I'd get some critique on it. I plan to print it on my Design Her Gals stationery which will include my contact info, that's why there isn't any on the letter itself.
 

Attachments

This is great! I may just start this too. What a great way to spark new business. Thank you for sharing!!
 
I think that's great! We don't have any info like that published around here that I know of!
 
That is a great idea..I don't know if our paper does that anymore. I think I am going to have to keep an eye out for that because I LOVE this idea.
 
  • Thread starter
  • #5
The only thing I'm a bit unsure about is the expense of the mini catalogs. There are no phone numbers listed, so I don't have a way to follow up on the mailings.

Home sales are public records, so you should be able to find the information somewhere. I haven't seen this information in the Atlanta Journal-Constitution, but I'm sure it would be a huge thing for them to publish since they cover such a large area. I found these in a free, local county paper. I'm sure you could do some kind of an internet search to find similar information for your area.
 
Hmmm....our local paper prints those. Great idea!
 
What a great idea! I love your letter.
 
Noora your letter is awesome. I wish our paper printed soemthing like that.

Let us know how your response is.
 
NooraK said:
The only thing I'm a bit unsure about is the expense of the mini catalogs. There are no phone numbers listed, so I don't have a way to follow up on the mailings.


I would try the mini's with the first few you send out. If there are quite few you are sending out why not schedule a show and invite them to the show, kind of an open house type thing. You could invite all the other neighbors as well.

If you have the time and the homes are close enough why not hand deliver the information and introduce yourself as a local resident as well. Offer some additional info such as your favorite place to eat, kids play areas and so on.
 
  • Thread starter
  • #10
Well, I dropped about 20 in the mail today. I picked the zip codes closest to me to narrow the field down a bit. I wish I had the time to hand deliver, but with a 21-month-old that's just not feasible. We'll see how this goes. Because of the proximity, the letters should be arriving tomorrow or Monday at the latest. I'm hoping that if I even get one order or show out of the mailing, it'll cover my expense.
 
Hope it works. I tried it awhile back & got nothing. I had a lot returned because the info supplied in the paper wasn't quite right. worth a shot! good luck.
 
  • Thread starter
  • #12
Well, at this point I'm just waiting.

On a side note, apparently the Design Her Gals people somehow found this post (maybe they get notifications if their name pops up in a google search or something), and posted about my idea on their FB page. :eek: They didn't mention my full name, but they did refer to CS and PC... I wonder if I need to ask them to remove the update?
 
I started doing this a week ago, with a mini catalog and a postcard filled out to me and on the message side it says, Please add your phone number and email address to be entered into my monthly drawing for a FREE product. You will also recieve my monthly e-newsletter filled with the latest specials, information, as well as a NEW recipe for you to try. I haven't received any of the postcards back yet, but it is worth a shot.
 
Are you talking about real estate transfers? I'm wondering about these because not all of them are new home purchases ... sometimes the property changes hands because of a death, sometimes it's sold at a sheriff's sale or to someone who renovates it.Might be interesting to form a relationship with a local realtor.To me, the postage would be more pricey than the mini cat. Keep us posted on this and let us know if it yields positive results.
 
Great idea and great letter. I hope you receive lots of orders and a handful of parties!
 
  • Thread starter
  • #16
I have not had any response.

The section of the paper is titled "Home Sales in ________ County" and lists the sale price as well, so I can pretty well tell that it's not just transfers of deeds and such.

Considering I haven't had even one call, email or inquiry, I don't think I'll do it again with this weeks information.
 
I tried something similar in a neighborhood of new homes. I did hear back from one gal. She said she'd keep me in mind, but all her free money was going to furnishing her new house, not kitchen stuff...it made sense. The timing wasn't right.
 
Where do we get the mini catalogs from I have searched Consultant Corner and cant find how to order them.

Thank you,

Michelle Bowen
 
Mini catalogs can be bought in a supply order on Pampered Partner Plus.
 
I am looking for a cooking show cover letter and a kitchen cover letter. Would anyone be able to tell me where i would find some of those?:D
 

Frequently Asked Questions

Can I send letters to recently purchased homeowners for my Pampered Chef business?

Yes, you can send letters to recently purchased homeowners as a way to introduce your Pampered Chef business. However, it's important to ensure that you comply with local regulations regarding direct mail and privacy laws.

What information do I need to find recently purchased homeowners?

You can typically find information about recently purchased homes through public records, real estate websites, or local property tax records. Many counties have online databases where you can access this information.

What should I include in my letter to homeowners?

Your letter should introduce yourself and your Pampered Chef business, highlight the benefits of your products, and offer a special promotion or invitation to a cooking demonstration. Personalizing the letter can also help make a stronger connection.

Is it effective to send letters to homeowners?

Sending letters can be an effective way to reach new customers, especially if you provide valuable information or a special offer. However, combining this approach with other marketing strategies, such as social media or in-person events, can enhance your outreach efforts.

Are there any legal considerations when sending letters to homeowners?

Yes, you should be aware of laws related to unsolicited mail, such as the CAN-SPAM Act and any local regulations regarding direct marketing. It's important to ensure that your letters are compliant and that you respect the privacy of the recipients.

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