Calendar Booking Idea- Lemonade Lady

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SUMMARY

The discussion centers around an innovative calendar booking idea for party planners, specifically utilizing "page-a-day" tear-off calendars to enhance customer engagement. Participants recommend selecting calendars that resonate with the target audience, such as Mary Engelbreit® or Momisms®, and sourcing them from retailers like Sam’s Club and Costco. The strategy involves personalizing thank-you notes by connecting calendar messages to the party theme, thereby creating a memorable experience for clients. This approach is both cost-effective and impactful, encouraging planners to stock up on a variety of calendars for diverse occasions.

PREREQUISITES
  • Understanding of party planning concepts
  • Familiarity with customer engagement strategies
  • Knowledge of effective thank-you note practices
  • Ability to source and select appropriate promotional materials
NEXT STEPS
  • Research effective customer engagement techniques in party planning
  • Explore various types of tear-off calendars and their themes
  • Learn about personalized marketing strategies for event planners
  • Investigate sourcing options for promotional materials in bulk
USEFUL FOR

This discussion is beneficial for party planners, event coordinators, and anyone involved in customer relationship management who seeks creative ways to enhance client interactions and personalize communications.

its_me_susan
Messages
2,049
I just read about this on the Lemonade Lady (which I know I am late in discovering) - I love this and this is a great time to start looking.

As we’re approaching the last month of the year, you’ll find calendars for next year in plenty supply. I love the “page-a-day” tear off calendars. When someone books with me, I simply tear off the page that represents the date of her party and mail it to her. I suggest calendars that are somewhat connected to your audience. For the majority of Party Plan People, anything related to women will work. If you can, look for calendars that are in the same industry as your product (i.e. scrap book calendars if that’s the line of product you sell;
recipe calendars if you product is kitchen related, etc.).



My personal favorites are the Mary Engelbreit®, Momisms®, 5 Things to be Happy About®. I find mine at Sam’s Club, Costco, and Barnes & Noble booksellers.



When you tear off a page, read the message carefully and see how you can write your own TWISTS to connect the page with the party. For example, right now I’m looking at a page on the 5 Things to be Happy About calendar. The list is: “Detailing a Car,” “Conversations around the Kitchen Table,” “Freshly Picked Cucumbers,” “Butterflies flitting among the flowers,” “A string of pearls.” If your product is related to jewelry, decorating, photos, automotive, food, you could relate a message to your host. The “Conversations around the kitchen table” is appropriate for all Party Plan People.



I’d circle or highlight “Conversations”...and write a personal note right on the sheet: ‘Lucy, your _______ (company) party will bring your friends around your table to learn all about _____________ (whatever you’ll
show/teach at your party.)’



This is one of the most simple, inexpensive, yet attention-getting ideas for sending thank you notes. Stock up on calendars now. You want to have a variety in case the messages on the dates you have don’t have a connection, or better yet, if you book more than one party on a day, you’ll need several notes.
 
I love that idea!
 
Thats a fabulous idea Susan! I am starting to buckle down on thank you notes and that is an excellent way to personalize your thank yous! Very creative too, I might add ;)
 

Frequently Asked Questions

What is the "Lemonade Lady" calendar booking idea?

The "Lemonade Lady" calendar booking idea is a fun and engaging way to encourage potential hosts to book cooking shows or parties. It involves setting up a themed calendar where each date represents a different lemonade flavor or recipe, enticing hosts to choose a date and flavor that excites them.

How can I implement the "Lemonade Lady" idea in my Pampered Chef business?

To implement the "Lemonade Lady" idea, create a colorful calendar featuring various lemonade recipes. Share this calendar with your customers through social media, email, or at events. Encourage them to pick a date and recipe, and offer incentives for booking a party on that date, such as a free product or a discount.

What are some benefits of using the "Lemonade Lady" booking idea?

Using the "Lemonade Lady" booking idea can make the booking process more enjoyable and interactive. It adds a creative twist that can attract more hosts, generate excitement around your events, and ultimately lead to increased sales and bookings for your Pampered Chef business.

Can I customize the lemonade flavors for my audience?

Absolutely! Customizing the lemonade flavors to suit your audience's preferences can make the idea even more appealing. Consider local favorites, seasonal ingredients, or trending flavors to resonate with your potential hosts and encourage them to book a party.

How do I follow up with potential hosts after presenting the "Lemonade Lady" idea?

After presenting the "Lemonade Lady" idea, follow up with potential hosts through a friendly message or call. Remind them of the fun themes and incentives, and ask if they have any questions or need help picking a date. Personalizing your follow-up can increase the likelihood of securing bookings.

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