How can I effectively follow-up with brides after a bridal expo?

Rule77 · Feb 16, 2011

Hi! I just did a bridal expo last sunday and need to do some follow-up phone calls with some of the brides. I am very shy when it comes to doing calls and need some help with what to say (so I don't fumble it). I was wondering if anyone has a "script" to go by. Or anyhelp whatsoever so I don't end up sounding like an idiot.

Thanks!

Amy

pcsharon1 · Feb 16, 2011

Look on Consultants Corner and use one of their customer service/booking scripts - you can adapt it to fit a bridal expo. I've found that with most of the bridal expos while you may start talking about a registry, most brides are going to be more interested in an actual show or the business opportunity to help pay for that big day. I know that sometimes we read the scripts on CC and feel like no one would ever say those things - but just do it. It really does work and it will help keep you on track. I'm not great on the phone either. I would much rather do things by text/email or in person.

Rule77 · Feb 16, 2011

Thanks! I will give it a shot!

How can I effectively follow-up with brides after a bridal expo?

1. How soon after a bridal show should I follow up with potential customers?

2. What is the best way to follow up with potential customers after a bridal show?

3. Should I offer any special promotions or discounts when following up with bridal show attendees?

4. How can I keep track of potential customers and their orders after a bridal show?

5. Is it appropriate to follow up with customers who did not make a purchase at the bridal show?

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