ccrusoe
- 19
Click For Summary
Discussion Overview
The thread explores the effectiveness of follow-up calls after sending email campaigns to contacts, particularly in the context of promoting shows and products. Participants share their personal experiences and strategies regarding email communication and follow-up practices.
Discussion Character
- Opinion-based
- Anecdotal
Main Points Raised
- One participant expresses frustration over a lack of response to their email outreach, questioning why friends are not more supportive.
- Another participant suggests that emails may be too detailed and emphasizes the importance of understanding what potential hosts want rather than focusing solely on the consultant's agenda.
- One participant shares a successful experience with homemade gifts during shows, noting that it led to high sales.
- A participant mentions plans to revamp their email strategy based on a successful approach from their Senior Director, highlighting incentives for booking shows in December and January.
- Another participant seeks advice on the content of their email, specifically regarding wording for a holiday-themed campaign.
- One participant notes that follow-up calls are essential after sending emails, framing it as a necessary part of the communication process.
Areas of Agreement / Disagreement
Views differ on the necessity and effectiveness of follow-up calls, with some participants emphasizing their importance while others focus on the content and approach of the initial email. No clear consensus emerges on the best practices for follow-up communication.
Contextual Notes
Participants share personal experiences and strategies related to email campaigns and follow-ups, reflecting a variety of approaches within the consultant community.
Who May Find This Useful
Consultants looking for insights on email marketing strategies and the role of follow-up communication in engaging potential hosts and customers may find this discussion relevant.
cathyskitchen
Gold Member
- 2,704
IMO, it's too detailed, too specific, and they may want the item that's on the date that they can't host a show, so they just forget the whole thing. PC has an excellent host program - you don't need to re-invent it. Think of the reasons why your hosts would want to have a show - to get friends together, to have a cookie swap, to learn easy recipes for the holidays, to do a "kids in the kitchen" show with moms and daughters, whatever. But find out what THEY want, not what you want to do. Then you'll book more shows.
lorilynn95
- 50
esavvymom
Staff member
- 7,881
I'm thinking of revamping mine a bit- and offering what my Senior Director is offering- book a show on one of my open dates in December (and she's now doing it for the first 2 weeks of January too) - you can get the DCB for $20 (w/guest sales over $500)
Here is what she said exactly:
And then the two files are attached also. If you have a $500 show...you'll get at least $100 in commission- so you are paying for $50 of the DCB (actually, a little less, if you are adding it ot the Host's Benefits with her discount).
Here is what she said exactly:
And then the two files are attached also. If you have a $500 show...you'll get at least $100 in commission- so you are paying for $50 of the DCB (actually, a little less, if you are adding it ot the Host's Benefits with her discount).
Last edited:
MHPampered
- 119
chefjeanine
Gold Member
- 2,978
ccrusoe said:
Here's what you need to know -- anytime you email or mail anything to your friends, family, past customers or hosts YOU must be prepared to make the follow-up contact. It is your job to call them, not the other way around.
The good news is? Now you've got something to talk about when you call. "Did you get my 12 days of Christmas Calendar? Did anything catch your eye?" Go make those calls.
Frequently Asked Questions
Are follow-up calls necessary after an email campaign?
While follow-up calls are not strictly necessary, they can significantly enhance the effectiveness of your email campaign. They provide an opportunity to engage directly with potential customers, address any questions, and encourage them to take action.
What are the benefits of making follow-up calls after sending emails?
Follow-up calls can help build rapport with your audience, clarify any misunderstandings, and provide personalized assistance. This direct interaction can lead to higher conversion rates and foster stronger relationships with customers.
How soon should I make follow-up calls after an email campaign?
It's generally recommended to make follow-up calls within 24 to 48 hours after sending your email. This timing ensures that your message is still fresh in the recipients' minds and increases the likelihood of a productive conversation.
What should I say during a follow-up call?
During a follow-up call, start by thanking the recipient for their time and referencing the email you sent. Ask if they have any questions or need further information, and be prepared to discuss how your products can meet their needs.
Can follow-up calls be automated?
While some aspects of follow-up can be automated, such as reminders or scheduling, the personal touch of a live call is often more effective. However, you can use CRM tools to streamline the process and keep track of interactions.
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