Announcing My B-Day Club! How Do I Make It "Catchy"?

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Discussion Overview

This thread discusses the concept of starting a birthday club for hosts and customers, with participants sharing their ideas and experiences related to promoting and managing such clubs. Participants express interest in making their announcements catchy and engaging.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, plans to offer either 10% off orders or $10 in free product for hosts during their birthday month and seeks catchy announcement ideas.
  • Another participant shares their experience of encouraging customers to write their birthday month on order forms to receive a special gift, which includes a discount or free product.
  • One participant expresses excitement about the birthday club concept and is sending out an email to announce how it works.
  • Another participant inquires about sending postcards before birthdays and considers creating birthday postcards to remind customers of the special offers.
  • One participant mentions receiving interest in their birthday club and contemplates adding a free gift for those unable to make purchases.
  • Several participants discuss the idea of creating a Wish List for customers to help their family members choose gifts, with some uncertainty about how this feature works in their system.
  • One participant requests to see another's order form and shares their own experience of customizing an order form for their birthday club.
  • Some participants discuss the validity of using non-official order forms and the importance of providing official receipts.

Areas of Agreement / Disagreement

Views differ on the specifics of managing birthday clubs, such as the types of offers to provide and the methods of communication with customers. No clear consensus emerges on best practices.

Contextual Notes

Participants share personal experiences and ideas related to birthday clubs, focusing on promotional strategies and customer engagement without implying any official guidelines.

Who May Find This Useful

Consultants interested in enhancing customer relationships and exploring promotional strategies related to birthday celebrations may find the shared experiences and ideas beneficial.

P
pampered2007
Messages
289
I want to start a birthday club for my hosts and customers! I would like to treat those that are interested to either 10% off their order during their birthday month OR they can choose $10 in additional free product if they host a show during their birthday month. I plan on sending an email out today making the big announcement....but I need some ideas of what to say to make it "catchy". Does anyone have any ideas??? Thanks!
 
i too have a birthday club. i don't know what you can say now but at shows when i talk about it, i just tell them to make sure they write their birthday month on their order form ( i make my own order forms and have a special blank for this already) and tell them when their birthday month comes along they will recieve a special gift from me! which is 10% off their order in their bday month, or if they have a party then $15 in FREE pc product!
 
  • Thread starter
  • #3
I am just sending an email out today announcing my birthday club and telling everyone how it works and what they receive when they join. I really hope to get some feedback from it. This could be a great way to boost sales and bookings!
 
  • Thread starter
  • #4
Jessica, just curious...do you send out a postcard or anything the month before the persons birthday??? I think I am going to make up some birthday postcards from Vistaprint!
 
Oh my gosh -- I love the idea of a birthday club!
 
  • Thread starter
  • #6
I have had one response back that wants to join the club! YAY! I also had one that stated her family is on a very tight budget and she can't afford to purchase anything right now. That started to make me think that I maybe it would be a good idea to include a free gift (such as the current Season's Best) along with the birthday postcard that I am going to send out. At least then if the person can not afford to use the 10% discount at the time and opts not to host a show, they are at least getting something for their birthday. Oh how I wish I could make up my mind! lol

What does everyone else do for their birthday clubs?
 
Jessica,
I'd love to see one of your order forms......as I make or do my own too, but I've tweaked one format that my director sent out many many years ago. I've updated and changed, but keep basic info. the same.

[email protected]

Thanks,

Lisa
 
For those who have Birthday Clubs, do you ask them for a Wish List, that you can have like a Gift Registry, for their family members to call you, and get ideas of products they want???

I believe, but have not used it, that with P3, if they are at least a guest, you can enter their Wish List, and then put them on your Contact list. Hopefully, there is some kind of flag on that Contact that lets you know they have entries in the Wish List. Does anyone know for certain about how the Wish List works?
 
pampered2007 said:
Jessica, just curious...do you send out a postcard or anything the month before the persons birthday??? I think I am going to make up some birthday postcards from Vistaprint!
Click to expand...

yes i made up some postcards through vistaprint and will send them out the week or so before their bday month. the postcard reminds them about the special i am offering
 
Lisa/ChefBear said:
Jessica,
I'd love to see one of your order forms......as I make or do my own too, but I've tweaked one format that my director sent out many many years ago. I've updated and changed, but keep basic info. the same.

[email protected]

Thanks,

Lisa
Click to expand...

i got the order form off here i think it was titled generic order form i can't remember right off hand...and then i just added something to it. my info, my specials, and then of course a spot for their bday month! and then i always go over the orderform at teh shows adn tell everyone to put their bday month on there. and if they are not planning on ordering anything then they too can still get it on the bday club, i have a peice of paper on my table they can write their name address adn bday on.
 
If it is not the PC order form, I don't think it makes the guarantee valid. Just like the OOFs say "This form may not be used as an original sales receipt" so I'm thinking you must use the 3-ply form.
 
pcchefjane said:
If it is not the PC order form, I don't think it makes the guarantee valid. Just like the OOFs say "This form may not be used as an original sales receipt" so I'm thinking you must use the 3-ply form.
Click to expand...

the order form i use at my shows is not their recipet...i only use these for my use. i keep these and then give them an official recipet on the 3 ply order form. but i like to be able to add my own things to these. don't worry they are getting their OFFICIAL recipet!
 

Frequently Asked Questions

What is the B-Day Club and how does it work?

The B-Day Club is a special initiative where members can celebrate their birthdays with exclusive offers and surprises. When you join, you'll receive special promotions, discounts, or gifts during your birthday month, making it a fun way to celebrate with Pampered Chef!

How can I make the B-Day Club announcement catchy?

To make your announcement catchy, consider using playful language, engaging visuals, and a fun theme. Incorporate puns related to birthdays or cooking, and use vibrant colors in your graphics. A catchy tagline like "Join the Celebration – Your Birthday, Your Treat!" can also draw attention.

What promotional strategies can I use to attract members to the B-Day Club?

Utilize social media platforms to create buzz around the B-Day Club. Share exciting posts, host giveaways, and encourage members to tag friends. Email newsletters can also be effective, highlighting the benefits of joining and sharing testimonials from current members.

Should I offer any special incentives for joining the B-Day Club?

Yes! Offering incentives such as a discount on their next order, a free gift, or exclusive access to special products can entice more people to join. Highlight these incentives in your announcement to create excitement and urgency.

How can I keep the momentum going after the initial announcement?

After the announcement, keep the excitement alive by regularly engaging with club members. Share birthday shout-outs, post reminders about upcoming birthday offers, and encourage members to share their experiences. Creating a sense of community will help maintain interest and participation.

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