Which Leads Should You Prioritize: Cooking Show or Bridal Fair?

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Discussion Overview

This thread explores the prioritization of leads for booking shows, specifically comparing cooking show leads to bridal fair leads. Participants share their personal experiences and strategies for managing leads effectively.

Discussion Character

  • Opinion-based, Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, suggests prioritizing cooking show leads to ensure hosts receive their benefits at friends' shows.
  • Another participant mentions that leads from open shows should be the first priority to allow hosts to gain credit.
  • One user shares their approach of sorting leads by the date they were received, starting with the most recent ones.
  • Another participant emphasizes the importance of following up with "yes" leads first, then "maybe," and finally "no" leads, noting that some "no" responses may turn into "yes" later.
  • One participant highlights the significance of booking from shows first to benefit the host and mentions that people often desire what seems unavailable.
  • Another participant discusses the challenge of managing reminders for brides from bridal shows, indicating the workload involved.

Areas of Agreement / Disagreement

Views differ on the exact prioritization of leads, with some participants emphasizing cooking show leads while others focus on open shows or recent leads. No clear consensus emerges on a single best approach.

Contextual Notes

Participants share various strategies based on their experiences in managing leads from different sources, reflecting the diverse approaches within the consultant community.

Who May Find This Useful

Consultants looking for insights on lead management and prioritization may find the shared experiences relevant to their own practices.

K
Kathytnt
Messages
2,616
I don't know that this has been addressed before but I want to put it out there but this is a question about leads. When calling people to book shows you would always book with cooking show leads first over bridal or craft fair leads wouldn't you. So you hosts can get their host benefits at their friends shows.

I have lots of people to follow up with from diffferent places so I am trying to get organized about where to start first.

I would think recruit leads first
Then cooking show leads

What is your priority?

Kat
 
  • Thread starter
  • #2
Bump - Was this a silly question or no one has an answer WWYD I am my own thread killer???? LOL!
 
First priority would be leads from open shows so the host can get credit. After that look at all other leads and sort by the date the lead came in. If you are way behind like I am, then start with most recent first. If they said "yes" call them first, then "maybe" then "no".

A lot of my no's say yes - sometimes that meant "later".
 
You definately want to book from your show's first. You want your host to be able to benefit from the future bookings.

Having worked numerous booths, I definately would go with the all of the yeses, regardless of where they came from, then the maybe and then if you want to the no's.

Pretty soon, you will be able to say, "If you are interested in hosting your own show, my first date available is in August." When that happens watch your bookings soar! People want what they can't have. :)
 
  • Thread starter
  • #5
Cool - I am just trying to send a reminder out to all my brides' from the 3 bridal shows and just that is a task in itself
 

Frequently Asked Questions

What are the main differences between leads from cooking shows and bridal fairs?

Cooking shows typically attract individuals who are already interested in cooking and kitchen products, making them more likely to convert into sales. Bridal fairs, on the other hand, focus on couples planning their weddings, which can lead to a different type of engagement, often centered around gift registries and kitchen essentials for newlyweds.

Which leads are generally more responsive: cooking show attendees or bridal fair visitors?

Cooking show attendees tend to be more engaged and responsive because they have actively participated in a cooking demonstration and have a direct interest in the products. Bridal fair visitors may be interested but are often overwhelmed with options and may not be as focused on making immediate purchases.

How can I effectively follow up with leads from cooking shows?

After a cooking show, it's beneficial to send personalized thank-you notes, offer special promotions on products demonstrated, and invite attendees to future events. Engaging them with recipes or tips related to the products they showed interest in can also help maintain their interest.

What strategies can I use to connect with leads from bridal fairs?

For bridal fair leads, consider sending follow-up emails that highlight registry options, special bridal promotions, and personalized product recommendations based on their interests. Hosting a special bridal event or offering exclusive discounts for newlyweds can also encourage engagement.

Which type of lead generation is more cost-effective: cooking shows or bridal fairs?

Cooking shows can often be more cost-effective since they require less investment in terms of booth space and marketing materials compared to bridal fairs, which may involve higher fees and competition. Additionally, cooking shows can lead to immediate sales and bookings, providing a quicker return on investment.

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