What should my newspaper ad say to promote my business for free?

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Discussion Overview

The thread discusses ideas for creating a newspaper ad to promote a Pampered Chef business, particularly focusing on a unique opportunity for free advertising through a participant's host's father's newspaper. Participants share their experiences with newspaper ads, suggest content for the ad, and express excitement about the potential for increased visibility.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shares that they have previously placed ads in local papers but received few responses, suggesting that free ads would be a better opportunity.
  • Another participant suggests including information about ordering and the availability of kitchen tools through home party demonstrations, as well as recruiting new consultants.
  • Several users mention the Ad Generator as a resource for creating ads that comply with regulations and offer professional results.
  • One participant expresses excitement about the free advertising opportunity and the potential impact on their business goals, including earning a trip.
  • Another participant asks for examples of what others have written in their newspaper ads for inspiration.
  • One participant raises a caution about regulations regarding online coupons and suggests verifying with company representatives.

Areas of Agreement / Disagreement

Views differ on the effectiveness of newspaper ads, with some participants sharing positive experiences while others express skepticism based on past results. No clear consensus emerges regarding the best content for the ad.

Contextual Notes

Participants share personal experiences related to advertising in local newspapers and the Chamber of Commerce, highlighting the varying effectiveness and rules associated with such promotions.

Who May Find This Useful

This discussion may be useful for Pampered Chef consultants looking for creative ideas for advertising their business and navigating promotional opportunities.

S
sarahsellcm
Silver Member
Messages
232
Not sure if this goes in this section or not but oh well. My one host's dad owns a newspaper and today at her show told me that if I write up an ad that he would put it in his paper for me each week to help grow my business and best of all he would do if for me for FREE. I looked in the rules and we are allowed to do this but I was wondering what I would want it to say. I can also put an ad in the Chamber of Commerce's paper each month since I am a member. Any ideas what I should say? should I just do the host and guest specials or what? Thanks!

Sarah
 
Say that they can call you to learn how to order or get top quality kitchen tools for free and deep discounts through a home party demonstration. Also say that you are looking for consutants to join your team.

I have placed ads in the local paper a few times with few responses and always from people who never heard of us and weren't interested once they knew it was a home party business so I don't think it's a good use of my $$. ...now if I had the opportunity for free ads - I would definitely do it again!
 
Go to the Merrill site. For only $3.95 (I think) you can order ad generator where you can download ads. This will give you several options so you can change it up each week - if he would let you do that.

What a great opportunity! Let us know how it goes.
 
pampchefrhondab said:
Go to the Merrill site. For only $3.95 (I think) you can order ad generator where you can download ads. This will give you several options so you can change it up each week - if he would let you do that.

What a great opportunity! Let us know how it goes.
Click to expand...
Yes! That is a great deal - I really think it's $2.99 - and a very professional result too!
 
sharingWould anyone be willing to share what they write in their newspaper ad so I can get some ideas? TIA!
 
  • Thread starter
  • #6
Thanks girls! I will let you know how it goes. I am so excited that I get to do it for free! Since I just joined the Chamber of Commerce they will be putting all my info into their newspaper that goes out to over 34,000 different houses in our area plus all the local businesses. I know I get put a coupon for free cooking shows on their online service but I can in this paper. I am so excited. I really want to earn a trip this year and with some free publicity I might just get to do that. Thanks again and keep the ideas coming.
Sarah
 
have you found joining the chamber of commerence worth it?? I was thinking of calling to see about any local shows, fairs, etc. this spring.
 
be careful about the online coupon...I don't know the regs that well, but I do know you can't put your website on it. You might want to run it by HO (or Ann) first.
 
I would use the Ad Generator and then you know you are safe with all the rules and regulations we have to abide by.

I puts a Classified Ad in one time b/c it was free. and I put FOR SALE: Pampered Chef Items and then put my contact infor in it. When someone called I sent them a catalog. Didn't get me any orders though, so, I haven't done it again.
 
Use the Ad Generator. It's preapproved copy and they look really nice.
 
  • Thread starter
  • #11
First to jbdowd0798 I just joined the chambers so once I am a member for a month or two I will let you know. I am not placing an ad on the Chambers website that is against company policy but in their newspaper that they send out I can put things in that.
 

Frequently Asked Questions

What key message should I include in my newspaper ad?

Your newspaper ad should clearly communicate what your business offers. Highlight your unique selling points, such as special promotions, product benefits, or services that set you apart from competitors. Make sure to include a call to action, encouraging readers to contact you or visit your website for more information.

How can I make my ad visually appealing?

Should I include my contact information in the ad?

Absolutely! Including your contact information is crucial. Make sure to provide multiple ways for potential customers to reach you, such as a phone number, email address, and website. This makes it easy for interested individuals to follow up and learn more about your offerings.

Is it effective to include a special offer in my ad?

Yes, including a special offer can significantly increase the effectiveness of your ad. Promotions such as discounts, free samples, or limited-time offers create a sense of urgency and can motivate readers to take action. Make sure to clearly state the terms of the offer to avoid any confusion.

How often should I run my newspaper ad?

Frequency can depend on your budget and goals, but running your ad consistently is key to building brand awareness. Consider starting with a weekly or bi-weekly schedule to maintain visibility. Monitor the response to your ads and adjust the frequency based on the engagement you receive.

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