Vendor Show Advice: Tips for First-Time Exhibitors

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Discussion Overview

The thread discusses experiences and tips related to participating in vendor shows, particularly for those who are new to the process. Participants share their personal experiences, insights on table covers, event costs, and the importance of advertising.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expresses uncertainty about the value of participating in a vendor show as a first-time exhibitor.
  • Another participant shares their preference for plain table covers and mentions using a banner for better visibility.
  • One participant discusses the importance of understanding the event's advertising and cost before signing up.
  • Another participant highlights a free event they attended, noting that despite low turnout, they made enough sales to benefit their business.
  • Several users mention the varying costs of vendor shows and the importance of confirming details like exclusivity and promotional activities.
  • One participant emphasizes the need for vendors to actively promote the event to their customer base.
  • Another participant describes their setup strategy for vendor shows, including the types of products displayed and the importance of maintaining a presence throughout the event.

Areas of Agreement / Disagreement

Views differ on the effectiveness and value of vendor shows, with some participants sharing positive experiences while others express concerns about costs and turnout.

Contextual Notes

Participants share a range of experiences from various vendor shows, including both free and paid events, and discuss strategies for maximizing visibility and customer engagement.

Who May Find This Useful

Consultants considering participation in vendor shows or those looking to enhance their approach to such events may find the shared experiences and insights beneficial.

J
jkowalski
Messages
7
Is it worth signing up for a 1st year vendor show? I have never done a show before and not sure what to expect.

Does anyone have any tips on doing vendor shows?

How big should I buy my table cover? It is okay just to buy a generic one from a store or better to make one myself?

All advice would be greatly appreciated.

Thank you,
Jeanine
 
I have used the PC ones, but I really like some big plain color ones that I got on sale. Then I hang my banner on it. Before I had a banner I put the PC one on top of white sheets. I do as many shows as I can fit into my schedule. Sometimes I feel like I am working for free, but I have picked up customers and sometimes hosts. Sometimes not until a year later.
 
  • Thread starter
  • #3
Thanks, do you know what size is your table cover is?
 
I think the main thing to know with the show is the cost, where are they advertising, etc. I did an event today. The nice thing is it was FREE! I know a woman who is on the board of the local Spina Bifida group. They had a scrapbooking event and invited vendors in for 4 hours today. Turnout wasn't great, but I made enough sales to get my other show to qualify (not enough orders, so moving them onto mine) and may have a March show booked with another vendor who loves PC and wants the 12 inch stainless skillet. They had hoped for 75-80 scrapbookers, but got 20. I was given the option to back out, but A.) it was free and B.) I made the commitment-didn't matter to me the number of people. There plan is to do it again next year, and I know who they'll call :)
 
  • Thread starter
  • #5
These shows are $30 - $35 and I know one is at Immaculate Conception School and they are advertising with the students, congregation and flyers.That is a good question to ask before signing up. - Thank you!
 
The price sounds good to me...confirm you'd be the only PC person there...find out if they are having any drawings, (ie, do you need to provide an item for a raffle, etc).I have a PC tablecloth that's probably meant for a card sized table. I plan to get a plain black or white one to put under it to cover rectangle tables :)
 
My large one is a little over 8 ft. long and 5 ft. wide. $30 -$35 is not bad. I too have been able to do some free, some for as little as $15 and some for $150. If I can afford it I feel I am being seen by the public and people will start recognizing me. I always send an e-mail to all my contacts (the ones within driving distanct) about the event. Post it under my calendar/news on my website and on my PCFB page. There have been events I've worked and felt I just paid to do nothing. I try to look at it as I am helping the group out..sorta like when we do fund raisers. PC is not my full time job, so I do have income I can use for these events.
 
I have been doing Vendor Shows for over 2 years. The biggest thing I can tell you is that as much as it is on the coordinator of the event to advertise, it is also on you (as a vendor) to notify your customer base for the event. I always ask for flyers from the event and distribute to my customer base and put information on it on my newsletter (often with a mention this and get a $5.00 discount on your order placed at the event). I also use a vendor checklist that helps me in collecting all the information I need for the event. I'd be happy to post it to the files list. I will try to do that by Wednesday of this week.

I usually do an "U" shaped table setup. One table is kitchen tools (stoneware, tool turnabout, cutting boards, display of catalog in binder, one table is "seasonal" like the taupe stoneware because we know it's time is limited and any other seasonal items for the time of the event, and one table is entertaining with wedding registry information. Some vendor events are great and some are not. The best thing is that you will be on auto-contact with the coordinators of these events and will get invites each year. And, please never pack up early. You will not get invited back usually.

It's a building process, but it is worth it! Hope that helps.
 

Frequently Asked Questions

What should I bring to my first vendor show?

For your first vendor show, it's essential to bring a variety of items, including your product samples, business cards, promotional materials, a tablecloth, and any necessary display items. Additionally, consider bringing a cash box or mobile payment system for transactions, a sign-up sheet for collecting customer information, and any tools you might need for demonstrations.

How can I effectively promote my booth at a vendor show?

To promote your booth effectively, create eye-catching displays that highlight your products. Use banners and signage to draw attention, and consider offering samples or demonstrations to engage potential customers. Social media promotion before the event can also help attract visitors to your booth. Additionally, networking with other vendors can lead to cross-promotion opportunities.

What are some tips for engaging with customers at the show?

Engaging with customers is crucial for success at a vendor show. Start by greeting visitors with a smile and an inviting demeanor. Ask open-ended questions to understand their needs and interests. Be prepared to demonstrate your products and share personal stories or testimonials. Lastly, ensure you listen actively to their feedback and questions to build rapport.

How should I handle sales and transactions during the event?

During the event, be organized with your sales process. Use a cash box for cash transactions and have a mobile payment option ready for credit or debit card sales. Clearly display your prices and any special offers. Keep track of inventory and sales to ensure you can restock if needed. Always provide receipts and thank customers for their purchases.

What follow-up actions should I take after the vendor show?

After the vendor show, follow up with leads you collected by sending thank-you emails or messages. Include any special offers or information about your products. Review your performance at the show to identify what worked well and what could be improved for future events. Additionally, consider reaching out to new contacts you made for potential collaborations or partnerships.

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