Things I Learned From Spring Launch

Click For Summary

Discussion Overview

This thread explores various strategies and experiences shared by participants regarding their learnings from a recent Spring Launch event. Topics include the effectiveness of wish lists, the benefits of carrying fewer items to shows, and techniques for engaging customers during presentations.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shared their experience of carrying less to shows, noting that it did not impact their sales negatively.
  • Another participant mentioned trying a wish list approach but found it challenging to collect them from customers, suggesting they would attempt it again with clearer communication.
  • Several users discussed using highlighters for guests to mark items in catalogs, indicating it could facilitate ordering and hosting discussions.
  • One participant expressed hesitation about wish lists, citing concerns about being pressured by consultants.
  • Another participant shared a positive experience with wish lists, stating it helped them secure a booking when a customer used it to create an order.
  • One participant noted the importance of being intentional with host coaching and product discussions, emphasizing consistency in these practices.
  • Another participant described a plan to simplify their show setup and focus on fewer recipes to improve organization and efficiency.
  • One participant highlighted the idea of using a blank sticky note for wish lists, which received positive feedback from guests.

Areas of Agreement / Disagreement

Views differ on the effectiveness of wish lists, with some participants finding them beneficial while others express skepticism. There is general agreement on the value of carrying less to shows and being intentional in host coaching.

Contextual Notes

Participants shared personal experiences and strategies that they are considering or have implemented in their businesses, reflecting a variety of approaches to improving show effectiveness and customer engagement.

Who May Find This Useful

Consultants looking for new ideas to enhance their show experiences and customer interactions may find the shared insights valuable.

For anyone wanting wish list post it notes - Sticking to Business - Home is continuing a 30% discount through Monday. I just bought cute "I love to be Pampered" ones - 6 of them with 50 pages each for around $15 with shipping! PM me and I'll give you my name for a referral.
 
wadesgirl said:
For anyone wanting wish list post it notes - Sticking to Business - Home is continuing a 30% discount through Monday. I just bought cute "I love to be Pampered" ones - 6 of them with 50 pages each for around $15 with shipping! PM me and I'll give you my name for a referral.
Click to expand...

These are cute. I use them when I am out and about to get/give info from prospective hosts/recruits.
 
The one thing I'm trying to do is to give catalogs in the beginnning. I always waited to the end. I've been to two shows and both shows were past hosts. They saw my catalogs out at the begining and commented on me not holding them hostage.

The verdict is still out, i'm still concerned with customers looking at the catalog chatting instead of watching / participating in the demo, but i did notice it helpped me check out alot quicker.
 
I love all the ideas, thank you! And I want to start trying the Wish List with the post-it...for those of you that let them take the catalogs home, do you ever hear from those customers again? The reason I am asking, is because I have toyed with the idea of letting them take mini's home vs. big catalogs, unless they book. I am just wondering how many catalogs you go through in a season?
 
barbjans said:
I love all the ideas, thank you! And I want to start trying the Wish List with the post-it...for those of you that let them take the catalogs home, do you ever hear from those customers again? The reason I am asking, is because I have toyed with the idea of letting them take mini's home vs. big catalogs, unless they book. I am just wondering how many catalogs you go through in a season?
Click to expand...

I'm wondering that same thing too. How many catalogs do you go through each season. Do people actually call you with future business when taking your catalogs?
 
I always give my catalogs out at the beginning of the show - why would you want to hold the catalogs hostage? Also they can start flipping through them to find what they want, they may add more stuff the longer they can look at it. It may also cut down on time you are there for your shows because you don't have to worry about them looking through them forever after the show.

I let them take the catalogs home if they ask - I don't feel like it's too much more money out of my pocket!
 
skaugchef said:
I'm wondering that same thing too. How many catalogs do you go through each season. Do people actually call you with future business when taking your catalogs?
Click to expand...

I fasten my catalogs into folders and have extras to give out if someone asks for one. As an experiment, I tried just handing out catalogs and receipts for a season. I didn't get a single order from anyone that took a catalog with them :cry: I'm back to folders :)
 

Frequently Asked Questions

What are the key highlights from the Spring Launch event?

The Spring Launch event showcased new product releases, innovative cooking techniques, and marketing strategies tailored for the upcoming season. Attendees learned about the latest kitchen tools and how to effectively demonstrate them to customers.

How can I effectively use the new products introduced during the Spring Launch?

To effectively use the new products, practice demonstrating them in your cooking shows or online parties. Familiarize yourself with their features and benefits, and incorporate them into your recipes to showcase their versatility and ease of use.

What marketing strategies were discussed at the Spring Launch?

The Spring Launch highlighted various marketing strategies, including social media engagement, email campaigns, and hosting themed cooking events. Emphasis was placed on building relationships with customers and leveraging personal stories to create a connection.

How can I motivate my team after the Spring Launch?

Motivating your team can be achieved by sharing insights and excitement from the Spring Launch. Organize team meetings to discuss new products and strategies, set achievable goals, and celebrate successes together to foster a positive and encouraging environment.

What resources are available for follow-up after the Spring Launch?

After the Spring Launch, resources such as training videos, product catalogs, and marketing materials are typically made available through the company’s website or consultant portal. Additionally, joining online forums or groups can provide ongoing support and ideas from fellow consultants.

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