Targeting RV and Trailer Parks for Cooking Shows | Tips and Strategies

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Discussion Overview

The thread discusses strategies for targeting RV and trailer parks for cooking shows, with participants sharing their experiences and ideas on how to approach these venues for bookings.

Discussion Character

  • Exploratory
  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, expresses interest in targeting RV and trailer parks due to the presence of recreation rooms and activities coordinators.
  • Another participant shares that asking for bookings is key and encourages talking to everyone about Pampered Chef products.
  • A participant mentions a successful experience with a customer who purchased a significant amount of products for her RV.
  • One consultant describes participating in RV rallies and suggests contacting activity coordinators to inquire about upcoming events, sharing their own sales experience at a rally.
  • Another participant asks for clarification on how rallies work and whether coordinators would understand the term.
  • A participant reassures that coordinators will know about rallies and describes their experience at a rally, including product demonstrations and sampling food.

Areas of Agreement / Disagreement

Views differ on the best approach to engage RV parks, with some participants sharing personal experiences while others seek clarification on the process.

Contextual Notes

Participants share personal experiences and insights related to engaging with RV and trailer parks, focusing on the logistics of cooking shows and product sales in these environments.

Who May Find This Useful

Consultants interested in expanding their business into RV and trailer parks may find the shared experiences and strategies relevant.

L
LakesideMom
Messages
76
Hello fellow cheffers!

I've searched the forums and I can't find anything about getting into RV Parks or Trailer Parks. Has anyone targeted parks before?

I live in an area where there are a lot of trailer and RV parks. Some people are seasonal and others are here year round. What's nice is that most have a recreation room that could be used for cooking shows. Several of the senior parks also have an activities coordinator. I really want to explore getting some bookings but I'm not sure how to approach it.

I was thinking of using the approach some have used with realtors. Maybe bake some cookies or make some 2-step fudge and drop by with a catalog and offer a cooking show.

Any ideas??
 
I haven't personally done this but I think using that approach is perfect, what could it hurt...

The key to getting more bookings is asking, ask everyone you can think of...I see that you are thinking outside of the box and that is great, just talk to everyone you can about PC!
 
This is a great idea. I just had a customer that purchase almost $200.00 in product to fill her RV home. Two weeks later, she place another order for an additonal $75.00! Good luck.
 
I do RV rallies with my recruiter. I attend the Holiday Ramblers group. I would suggest calling the activity coordinator at each park and asking about rallies. I went for two days. The first day I didn't sell anything and then on the second day we did a demo and had about 30 people show up. Between the both of us we only sold $600 BUT it didn't cost us anything to be there. I will be doing a week long rally in October. The problem is Many of the people wanted us to have stock(mary kay and tupperware were there and they had stuff to sell right then and there). The only problem you are going to run into with the ones who live in the park is that they don't have a home which means they don't have a permanent address which means they can't have anything delivered to them. You would have to have the show sent to your home and seperate it and personally deliver it.

If you have any more questions i may be able to help....

BTW, the mary kay lady that was at the last rally does it fulltime only at the rallies and she sold almost 40,000 last year... I thought WOW, I know what I'll be doing when I get old and retire!!!!
 
  • Thread starter
  • #5
Thank you for the info. If I ask about rallies, do you think they'll know what I'm talking about? How does a rally work?
 
They will know what you are talking about. Ask them if there are any RV rallies coming up. At the last one i was at there was i believe 7 different vendors and we were set up in the activity hall, the guests ate breakfast and lunch in the hall. Both days we watched them play bingo for a while but people come around and look at the products i handed out a mini catalog to everyone who stopped by. We also made the cool and creamy chocolate fondue dip to give as samples....everyone loved it and then we were scheduled an hour on one day to do a demo, so we made the blt dip and did a show. After the show we had a table set up to the side and people come and could sit at the table look at the full catalog and give us there order. The last one i was at was only rv'ers from one state but the next one is from the whole east coast. Rallies are a big thing. You could maybe search RV rallies on yahoo or google and see what pops up for your area. That way you have a little knowledge of what goes on in your area. I'm sure that the rv parks also have a website which may also tell you what's going to be going on. I will try to find the paperwork for the rally in october that i'm doing and see if it has a website for you. I'm sure that the holliday ramblers have a rally out there.
 
  • Thread starter
  • #7
Thank you!!!
 

Frequently Asked Questions

What are the benefits of targeting RV and trailer parks for cooking shows?

Targeting RV and trailer parks can be beneficial because these communities often have a strong sense of camaraderie and social interaction. Residents may be looking for activities to engage in, and cooking shows can provide a fun, interactive experience. Additionally, many RV and trailer park residents enjoy cooking and may be interested in learning new recipes and techniques, making them a receptive audience for Pampered Chef products.

How can I effectively promote my cooking shows in RV and trailer parks?

To effectively promote your cooking shows, consider using flyers and posters in common areas such as laundry rooms, community centers, and bulletin boards. You can also collaborate with park management to host events or utilize social media groups specific to the park. Offering incentives, such as discounts or free products for attendees, can also help attract participants.

What types of recipes or themes work best for cooking shows in RV and trailer parks?

Recipes that are simple, quick, and require minimal equipment are ideal for RV and trailer parks, as space and resources may be limited. Themes such as "One-Pot Meals," "Grilling Favorites," or "Easy Camping Recipes" can resonate well with the audience. Additionally, focusing on healthy and budget-friendly options can appeal to many residents looking to make the most of their cooking experience.

How can I engage attendees during a cooking show in an RV park?

Engagement can be enhanced by encouraging participation through hands-on cooking activities, allowing attendees to help prepare dishes. Incorporating games or contests, such as a recipe challenge, can also foster interaction. Providing samples of the finished dishes and offering tips and tricks throughout the demonstration will keep the audience interested and involved.

What follow-up strategies should I use after a cooking show in an RV park?

After the cooking show, follow up with attendees by sending thank-you notes or emails, which can include a recap of the recipes demonstrated and links to purchase products. Consider creating a private social media group for attendees to share their experiences and recipes, fostering a sense of community. Additionally, offering exclusive discounts for future shows or products can encourage repeat participation and sales.

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