Successful Outdoor Festival in Small Town: Any Advice?

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Discussion Overview

The thread explores experiences and strategies related to participating in outdoor festivals in small towns, focusing on setup, potential bookings, and what materials to bring. Participants share their personal experiences and insights regarding the effectiveness of such events.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions that for $35, they typically secure at least two bookings, though not always on the spot.
  • Another participant shares their experience of needing a pop-up awning for shade, emphasizing its importance to avoid discomfort during the event.
  • Several users discuss the necessity of having a well-organized booth, suggesting that too much clutter can deter potential customers.
  • One participant notes the value of bringing promotional materials like wedding registry brochures and product displays to attract attention.
  • Another participant highlights the importance of engaging with attendees by offering incentives for booking parties during the event.
  • One participant expresses excitement about their setup and the materials they plan to bring, including a drawing for a gift certificate.
  • Several users mention borrowing or renting tables as a cost-effective solution for their booth setup.

Areas of Agreement / Disagreement

Views differ on the effectiveness of outdoor festivals, with some participants expressing confidence in securing bookings while others share mixed experiences. No clear consensus emerges regarding the best practices for setup and engagement.

Contextual Notes

Participants share a variety of personal experiences and strategies, reflecting the diverse nature of outdoor festivals and the varying levels of success reported.

Who May Find This Useful

Consultants considering participation in outdoor festivals may find the shared experiences and suggestions relevant to their planning and execution of similar events.

pampermeplease
Messages
217
Just curious--for those of you who have done an outdoor festival in a small town (ok more like 3 small towns that run into each other), how well did you do? Do you get many bookings? Or mostly just contact info on the slips? What did you do to set up? This would be two days on a weekend or I can pick and choose just one day only. What day works best for you? Either way, it's $35.

Any info at all is much appreciated.

TIA!:)
 
For 35$ I would do it absolutely. I usually get at least 2 bookings (maybee not on the spot but do your follow up). I also reccomend If you have a pop up awning bring it or try to borrow one. I bought one the time I did an outdoor event. I paid like 80$ but now I have it and I wrote it off.
 
Just curious, I know missouri is big you mentioned small towns. I have friends in Keytesville. Ever heard of it?
 
  • Thread starter
  • #4
I didn't even think about an awning. There will be some trees but not THAT many. Thanks!

I have no clue where Keytesville is. I'm a transplant LOL. I'm by Ft. Leonard Wood, which runs into St Robert, which then runs into Waynesville. There's no real distinction between them except imaginary lines.
 
An awning is a must or you will get fried!!! even thru the trees :D .

Like I said I knew it was a longshot!
 
For $35 it is so worth it. You will get your name out there and take some orders while you are there. Do a drawing. I would take as much new stuff as you have. Also, maybe the products from the starter kit you could group together with a sign that says now hiring. Definitely take wedding registry brochures. (I've not had luck with this, but someday it will pay off that I pack these everywhere I go!)
Don't overfill your booth. I have done this and later realized that it was too crowded. No one wants to look at a table too full, and nothing looks good that way.
 
  • Thread starter
  • #7
Dusty,

The table I have is so small to start with I may be better off buying a new one. I'll have to be very careful not to clutter it for sure. I know I want a lead box from Merrill. I'm hoping it will get here in time as it's May 5 and 6th. I like the idea of the now hiring. I'm thinking maybe take my crate, cover it, and put things on top of it for different eye levels. Thanks for the great idea!
 
$35 for two days?? DO IT!!!

I'm considering one in my town that is $100 for two days. Not sure yet...
 
For tables ask arround you may be able to borrow one. Or look into renting one. For my first outdoor event I did this. It is usually arround $8 per table per day arround here. For a 10 x 10 space I usually do 2 6ft tables and one 4ft. This leaves me an open corner to sit (not that I sit much) and have my briefcase or box with host packets etc. I personally hate it when I am walking arround a fair and everyone is sitting. I do alot of events so I have a special rubbermaid tote with things I keep in there all the time. So I just have to grab current catalogs and off I go.

Remenber to bring:
Blank paper or cardstock
A marker
Tape
Scisors
Postcards that you will send to the contacts from the event (get them filled out early!)
sunscreen
Water bottle (2)
Note pad
Hand sanitizer
Small bags for host pkts (I get the 2 sizes Nancy's offers. I offer them to people who I see carying lots of little freebies from other booths. People really appreciate this and it makes them remember you)
Either PC recipe cards with your info or make up a 1/2 page flyer (bright paper) with your info and a recipe

Thats all i can think of right now. I will look at my list to see if I forgot anything.
 
Debbie,
I would considder $100 for 2 days OK if.... it is a well publicized anual event.
 
  • Thread starter
  • #11
I just got off the phone with hubby.....he says there's a few 6 ft folding tables at work I can borrow YAY! Gotta love the military oversupply LOL. He's even coming up with a list of what I should bring (trifle bowl for drawing slips, $25 gift certificate drawing, 'free show' drawing slips, etc.) Lmao. I've converted him hehehe

And Debbie, even $100 sounds good to me. I've seen some on here saying the places charged upwards of $500 :0
 
  • Thread starter
  • #12
Oh and lucky me I just ordered the door hanger bags from Nancy's yesterday :)
 
Sometimes at fairs I offer an incentive if people book a party that day. Keep a eye out when they are filling out the drawing slip! That way you'll have something to show for by the end of the day! Plus they will be excited when they see the new products....Best time to book them is when they are excited!!
 
  • Thread starter
  • #14
Thanks for the input guys (gals). I'm off to take a midterm and will be checking back later this afternoon. I got some good ideas from here already and I'm excited about actually getting my name out there!
 
I'm doing a small fair also and my director told me to go with a specific goal in mind. Like if you know you want bookings go with that in mind and that way you will be focused on your goal. This gave me a whole new direction of thinking and I can't wait to get out and book! Good Luck! :p
 
  • Thread starter
  • #16
Just a quick update on this one......the spot was already taken very early on by another PC gal in a town about a half hour over~one I don't know yet. So, since they only allow 1 of each type, I'm not doing this one. HOWEVER, because I can't do this one, I'm now doing one on sat only for $5.00!!!! Whoohoo....and in my town. I'm still doing the same setup with a $25 gift cert drawing, with three to five lesser winners of some SB's; a free show drawing (of course, everyone will win that lol); a now hiring display; a sign up sheet for newsletters by email; wedding registry handouts; biz card handouts; mini catalog handouts; old catty handouts; and last but not least, I found some photo display stands at walmart that are clear so both sides of the host/guest specials for May and June show through.

Just info in case anyone else needs ideas. Or has any suggestions for me :-)
 

Frequently Asked Questions

What are the key elements to consider when planning for an outdoor festival in a small town?

When planning an outdoor festival, consider the location, date, and time to ensure maximum attendance. Additionally, secure necessary permits, plan for weather contingencies, and create a budget that includes expenses for vendors, entertainment, and marketing. Engaging the local community and businesses can also enhance participation and support.

How can I effectively promote the festival to attract attendees?

Utilize social media platforms, local newspapers, and community bulletin boards to spread the word. Create an event page on Facebook and encourage local businesses to share the event. Collaborating with local influencers or community leaders can also help increase visibility. Consider offering early bird tickets or group discounts to incentivize attendance.

What types of vendors should I include at the festival?

Include a diverse range of vendors to cater to various interests. Consider local artisans, food trucks, craft vendors, and businesses that align with the festival's theme. It's also beneficial to include interactive booths or activities, such as cooking demonstrations or workshops, to engage attendees and enhance their experience.

How can I ensure the festival runs smoothly on the day of the event?

Establish a clear plan and timeline for the day, including setup, vendor arrival, and entertainment schedules. Assign specific roles to volunteers or staff to manage different areas, such as registration, vendor support, and crowd control. Regular communication throughout the day is crucial to address any issues that may arise promptly.

What are some strategies for measuring the success of the festival?

To measure success, collect feedback from attendees and vendors through surveys or informal conversations. Track attendance numbers and compare them to your goals. Additionally, analyze social media engagement and any media coverage received. Financially, review the budget to assess profitability and identify areas for improvement for future events.

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