Selling Superior Stoneware: Tips and Tricks to Boost Sales and Bookings

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Discussion Overview

The thread explores various strategies and personal experiences related to selling Pampered Chef stoneware, particularly focusing on the large bar pan. Participants share techniques for engaging guests and highlighting the benefits of stoneware during presentations.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions using a broken stone to demonstrate that only the surface gets seasoned, emphasizing its cleanliness.
  • Another participant shares their experience of asking guests about their favorite stoneware and what they cook on it, which helps generate discussion.
  • Several users mention that demonstrating the ability to cook bacon without splattering garners positive reactions from guests.
  • One participant highlights the effectiveness of having guests share their experiences with stoneware, which can enhance credibility among attendees.
  • Another participant notes that in low-income areas, guests often seek advice on which stone to purchase, leading to varied opinions and discussions about their uses.
  • One participant emphasizes the large bar pan as a practical choice, sharing its versatility for different recipes.

Areas of Agreement / Disagreement

Views differ on the best methods to engage guests and the most effective stoneware to promote, with no clear consensus emerging on a single approach.

Contextual Notes

Participants share personal experiences and observations from their shows, reflecting a variety of audience reactions and preferences regarding stoneware.

Who May Find This Useful

Consultants looking for ideas on how to effectively present stoneware and engage their audience may find the shared experiences valuable.

M
missyciccolella
Messages
791
Since the guest special in Jan is so amazing:D ...I've been wondering what and how everyone talks about stoneware. I know the traditional info (lead free, made in the US, superior baking, etc) but was curious if anyone is trying something a little different or anything new to boost sales and bookings. Anyone willing to share?
 
I have a small broken piece of my <snif, snif> very seasoned bar pan that broke about 2 years ago. I show it because you can see very clearly that only the SURFACE gets seasoned...there is NO OIL that seeps into the stone, therefore showing how it can not harbor bacteria.

What about overbaking a cookie on normal sheet pan (bottom burnt) and overbaking one on a stone (bottom same color as top) to show the even cooking characteristic?

I always ask the audience: Who here owns a stone? and go from there...let them tell why they like it, what their favorite stone is, what they love to make on it!

How about passing out A Day in the Life of a Barpan? or the 30 Ways in 30 Days flyers?

HTH
 
  • Thread starter
  • #3
I like the passing the broken stone - I've never heard of that. I feel I do a good job selling stones (or letting the guests sell it for me). The lg bar pan is in my top 10 list as I love it!
...just seeing if anyone has something really different they do (like passing the broken stone) or anything they see the audience say "AAHHH, I must buy one" over.

Just looking to improve and possibly change things up bit.
 
So many guests have no idea you can make cookies on the stones! They make pizza on the flat round ones, and that's about it. I always ask if people have stones and what they cook on them. It works great.
 
whenever I tell them they can cook a pound of bacon at once without it splattering all over the kitchen I get a lot of ahhh's.
 
krley said:
whenever I tell them they can cook a pound of bacon at once without it splattering all over the kitchen I get a lot of ahhh's.
Click to expand...
...and it's really quite impressive how the bacon doesn't curl up when done on a stone - it stays nice and flat!
 
I love to have the guests sell the stones. I ask who has stoneware; then I ask them to tell what they love about it. Then I just add things that they didn't say.
 
lacychef said:
I love to have the guests sell the stones. I ask who has stoneware; then I ask them to tell what they love about it. Then I just add things that they didn't say.
Click to expand...
Exactly! I have one guest who's been at several of my shows, and she just RAVES about the stones every time I bring it out. The last show she attended, I sold 5 of the large round stone with handles, and 3 of the wicker baskets to go with it! :eek: I told her I want to bring her to every show with me....actually, I'm trying to recruit her, but that's another story. ;)But yes, I love having the guests tell why they like the stone. I think, to the other guests, it seems more "credible" because the guest isn't trying to "sell" it to them, like they perceive I am.
 
We live in a very low-income area so guests often get just one or two items at each show. Therefore I've been asked, "If I can only get one stone, which is the best." It's great when other guests chime in--everyone has a different opinion. My last suggestion was the large bar pan because I could make my homemade pizzas on it, my cookies, chicken nuggest, biscuits and yet it's different from the others because it has sides on it so that I even make my brownies in it. So if you wanted to throw that in--"Many people ask which stone to start with if you can only buy one right now, any suggestions?" And just see what other guests say. That's where they really begin talking about what all they've cooked on their stoneware with each different stone and it gets the taste buds into the conversation, too. :D Before long, everyone feels like they need to have every piece. LOL
 
I tell everyone that the large bar pan is a must. If they want one, this is the most pratical and gets the most use as my house (it's my most seasoned stone). I mention "The Day in a Life of a Bar Pan" type recipes.
 

Frequently Asked Questions

What are the benefits of selling Pampered Chef's Superior Stoneware?

Selling Pampered Chef's Superior Stoneware offers numerous benefits, including high-quality products that are durable and versatile. These items are designed for even cooking and easy cleanup, making them appealing to customers. Additionally, the stoneware is backed by a lifetime warranty, which instills confidence in buyers. As a consultant, you can leverage these features to create compelling sales pitches and build customer loyalty.

How can I effectively demonstrate Superior Stoneware during parties?

To effectively demonstrate Superior Stoneware during parties, focus on showcasing its unique cooking capabilities. Prepare a simple recipe that highlights the stoneware's ability to retain heat and promote even cooking. Encourage guests to participate in the cooking process, allowing them to see and taste the results firsthand. Use visuals, such as before-and-after comparisons, to emphasize the quality and benefits of the stoneware.

What marketing strategies can I use to boost sales of Superior Stoneware?

To boost sales of Superior Stoneware, consider utilizing social media platforms to showcase your products and share customer testimonials. Create engaging content, such as cooking tips and recipe videos, to attract potential buyers. Additionally, offer promotions or bundle deals to incentivize purchases. Networking with other consultants and participating in local events can also increase visibility and drive sales.

How can I encourage bookings for cooking shows featuring Superior Stoneware?

Encouraging bookings for cooking shows can be achieved by offering incentives, such as discounts or free products for hosts. Highlight the fun and interactive nature of the shows, emphasizing that guests will learn new cooking techniques and enjoy delicious food. Follow up with past customers to remind them of the benefits of hosting a show, and share success stories from previous hosts to inspire them.

What are some common objections customers have about purchasing Superior Stoneware, and how can I address them?

Common objections may include concerns about price, durability, or the need for additional kitchen items. To address these, emphasize the long-term value of Superior Stoneware due to its durability and versatility. Share testimonials from satisfied customers who have experienced the benefits firsthand. Additionally, explain how the stoneware can replace multiple other kitchen items, ultimately saving money and space in the long run.

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