? Re: Exec Cookware Vs. Prof Line/Knives

[pcleah]

I have had a few guests ask why they should buy one line over the other. More so with the cookware than the knives. The cookware prices are so close, I never know how to answer them. The knives I always show the diff in quality stating there is a line of knives for any budget. But the cookware stumps me. Any help would be appreciated. Why do we have 2 lines of cookware so close in quality and price?:

 

[ChefMommyinOC]

One way to answer this is with a question; ask the client how they typically cook: Easy put-together dinners or do they like to pretend they are Rachael Rae (sp?). The Professional line, while still having an awesome guarantee and stove-to-oven benefits is more for the occasional use, no-mess recipes. The Executive is going to give the results of a top chef: even cooking, non-stick on inside and out, streamlined look to make your kitchen look good.

 

[raebates]

The professional cookware is great for the average cook. The executive cookware is perfect for the more accomplished cook. It has all the bells and whistles--lids that fit over the handle if you hang your pans; a rolled edge that I've never had anything drip from; and titanium-reinforced anodized aluminum, which means they are the sturdiest pans you can buy anywhere.

I usually tell people that if they cook occasionally, they will probably be fine with the professional set. If they cook a lot, they will probably want to spend a little more to get the executive set.

 

[Shawnna]

I think the executive set is a heavier-duty set. The pieces are prettier, the handles are better, it just seems to be a better set.

As for the knives, just looking at the 2 lines will show you why the new knives are better. They are sharper, sleeker, easier to hold and more professional quality.

 

[speedychef]

I am the CHEAPEST person in the world, ask my family and friends...that's part of why I'm a consultant! But when it comes to some things, If you can spend $100 for good and $110 for better, I'd spend the extra $10...So I tend to sell more executive cookware than professional. Just tell them. If you're willing to spend that much, just up it and spend a little more!

 

[tiffanypatton79]

in my oppinion the exc. is so much better b/c of the nonstick on the outside.. so worth the extra 20 bucks

 

[pcleah]

I guess that is my point. Why have 2 lines so close in price? They both have great features, but it just doesn't make sense that they are so close in price. Thanks for everyones input.

 

[nikked]

Price issueI think one of the issues with the prices being so close is that the Executive line came out while the Gen II set was still in the catalog. TPC can't price themselves out of the market by making the Executive line too much, and there was a BIG price difference between Gen II and Professional (and there should have been). They can't exactly drop the Professional price.

The other thing is that the Executive line is still relatively new, and they are keeping the line lower in price to "hook" us and our customers. I'd be willing to be that in the next couple of seasons we're going to be seeing a price increase that will be more in line with the true value of the pieces.