Humble Beginnings
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I have a binder with a copy of the Host benefits flier in the front; a sectioned area for all the host/guest specials that are current and upcoming; and then a whole section of theme shows/recipes; then I have my why book in back of that so that I can share what the Pampered Chef can do for them and what it has done for me!Humble Beginnings said:I love the theme shows ideas. Wondering how you promote these shows. I was thinking of putting together a "Theme Show Binder" and having it displayed at my shows. What have all of you done to promote these shows?
Thanks in advance!
bsaxman said:I use the theme shows as one of my four commercials during the recipe. It was 100+ degrees here yesterday, so I promoted the "Cold-Stone" Ice cream show that I read about on this site. I got 3 bookings out of the 4 that came and everyone ooo'd and ahh'd about the idea of a stone cold/cold stone show!
There are many ways to brainstorm unique and exciting themes for your shows. You can think about holidays, seasons, or special events and incorporate them into your theme. You can also consider popular food trends or cuisines, such as a Mexican fiesta or a Mediterranean feast. Collaborating with other consultants and browsing through social media can also give you great inspiration for themes.
One of the best ways to promote your theme shows is through social media. Create eye-catching graphics and posts to share with your followers, and ask them to share with their friends and family. You can also send out emails to your customer list, post flyers in local businesses, and even do some targeted advertising on social media. Don't forget the power of word-of-mouth - encourage your past guests to bring a friend or two to the show.
The key to a successful theme show is to make it fun and engaging for your guests. Make sure to plan out the menu and activities beforehand to ensure a smooth and enjoyable experience. Incorporate interactive elements, such as group cooking activities or games, to keep your guests entertained. Also, don't forget to highlight the products that fit into your theme and showcase how they can be used in creative ways.
Absolutely! Offering exclusive discounts or promotions for your theme shows can be a great way to entice guests to attend. You can offer a discount on specific products that fit into your theme, or even a special gift for those who book a show during the event. Make sure to communicate these offers clearly in your promotions to attract more guests.
Involving your hosts in the planning process can not only help alleviate some of your workload, but it can also make the show more personal and enjoyable for them. Consider asking your host for their input on the theme and menu, and even have them help with sending out invitations or promoting the event. You can also offer incentives for hosts who help with the planning process, such as extra free products or discounts on their order.