Newsletter Sent = Money in Your Pocket!!!

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SUMMARY

The forum discussion highlights the significant impact of newsletters on customer engagement and sales, with participants sharing personal success stories. One user reported generating a $544 order after following up on a newsletter, demonstrating the effectiveness of consistent communication. Others emphasized the importance of sending newsletters, whether via email or traditional mail, to maintain visibility with customers. The consensus is clear: newsletters are a powerful tool for driving sales and fostering customer loyalty.

PREREQUISITES
  • Understanding of email marketing strategies
  • Familiarity with customer relationship management (CRM) techniques
  • Basic knowledge of catalog sales processes
  • Experience with newsletter design and distribution tools
NEXT STEPS
  • Research effective email marketing platforms like Mailchimp or Constant Contact
  • Learn about customer engagement metrics to measure newsletter success
  • Explore best practices for creating compelling newsletter content
  • Investigate the benefits of integrating social media with email newsletters
USEFUL FOR

This discussion is beneficial for small business owners, marketers, and sales professionals looking to enhance customer engagement and increase sales through effective newsletter strategies.

PampMomof3
PampMomof3
Gold Member
Messages
5,567
So, you know everywhere we read "Keep your name in front of your customers" Well, I send out my newsletter last month and I had someone reply that they wanted me to send them a catalog. Well of course I did and I emailed them back last night and asked if they saw anything in the catalog that they want or need.

Well, she emailed back and said that her total is $544 and wants to know what the tax is on that!!!:eek: WHAT??

I'm just so excited I had to share!!!!!:D
 
Make it into a show - give her some free & half off product, and you will have a customer for life!

Congratulations on that - and you know what? She may have had a $544 wishlist that just sat there doing nothing, but you followed up, and it turned into a $544 order! Whoo Hooo For You!
 
Congrats!!!
 
That is SO WONDERFUL! Congratulations!
 
WOW! A $544 order, recruit her. If she wants that much she would definately benefit :D
 
  • Thread starter
  • #7
Well, I initially thought that I would use that order and then give her the benefits towards it but maybe I should recruit her!!! I'll let you know. I don't have her number so I'm waiting for her to email me back!!!

Thanks guys!!:D
 
Man, what I would give for a phone call like that!!

Congratulations!! You are on a roll!!
 
I have been wanting to get my act together and e-mail newsletters. You have now convinced me to JUST DO IT!!!! Congratulations ... the follow up really closed it. GREAT JOB!!!!:)
 
I strongly recommend doing email newsletters - I have regular customers who contact me generally after I've sent them to place orders. And I include a recipe with mine and a lot of people will say they look forward to getting my recipe.
 
Nice! How sweet is that! I definitely believe in newsletters each month, whether or not they read them is ??? but at least my name gets in front 0f them every month!
 
Me too...I need to get my May letter out still, just way too much going on!!
 
I had a person who occasionally ordered from me. She receives my mailed newsletter. She called me the first week of April because she was interested in the Trifle Bowl. She decided that she would do a show. (She NEVER does shows.) We decided on an open house. It was set for last Saturday.

She called me a week before the show and asked if it was possible to book from your own show. She had decided that she liked the pink HWC bowls. I told her that was just fine. We decided on a catalog show for May, and I said I'd set up a separate area for people to order May products in addition to what they were ordering at her open house.

We closed her April show on Monday. Total guest sales: $1,013; commissionable sales: $1,074! And, she already has $123 in sales for her May catalog show.

All this from a newsletter. Definitely worth the 39 cents.
 
When I did my expo this weekend, I received quite a few comments on my newsletter. It does work, I just can't believe it took me so long to get started.
 
Do you think the email newsletter or mailed newsletter works the best?
 
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  • Thread starter
  • #16
I ALWAYS do email, Ive never done snail mail. Just my preference. It gets too costly to do snail mail.
 
I give people a choice. I live in a very rural area, and many of my customers don't have computers/internet access.
 
  • Thread starter
  • #18
Does this take you awhile Rae? I mean, after 3 years of you selling PC, how many people do you snail mail?:confused:
 
Well, I just started doing a newsletter last fall. This month I emailed oodles, but only sent out 12 via USPS.

My newsletters are virtually identical, so it's mostly just cut and paste and printing labels.
 
  • Thread starter
  • #20
Okay thanks Rae!
 
I am definitely liking this idea.................do you have samples or what do i need to do

thanks
 
another question do you just send them to past customers or everybody in my contacts list???
 
I have a section of my survey slip where people can indicate that they want to receive my newsletter and whether by email or USPS. I only send to people who ask for them.
 
  • Thread starter
  • #24
brendaivette said:
another question do you just send them to past customers or everybody in my contacts list???
Click to expand...

Everybody Brenda!! Everybody!!!

Check the newsletter section on this site. There are quite a few ladies who so graciously share all their hard work into putting together a newsletter each month.
 
yeah me!I use Tasty Tidbit's and love it and have many customers say they read it every month.
But last week I had a outside orderer on the phone who does not use email so I offered to send her a paper newsletter (which I never never do)
I used Rita's from here (which is especially great for snail mail- 1 page)
She called me yesterday to set up a wedding registry for her son and future DIL !
$.39 WELL SPENT!!!
I will from now on offer a paper newsletter to those who aren't email savvy !
btw- her outside order was for $157 !
 
PampMomof3 said:
So, you know everywhere we read "Keep your name in front of your customers" Well, I send out my newsletter last month and I had someone reply that they wanted me to send them a catalog. Well of course I did and I emailed them back last night and asked if they saw anything in the catalog that they want or need.

Well, she emailed back and said that her total is $544 and wants to know what the tax is on that!!!:eek: WHAT??

I'm just so excited I had to share!!!!!:D
Click to expand...

Oh my gosh! Keep us posted. :)
 
  • Thread starter
  • #27
its_me_susan said:
Oh my gosh! Keep us posted. :)
Click to expand...

Too funny Susan! So I emailed her telling her she would get all kinds of host benefits and she emailed back saying that she was embarrassed because here order was only $54!:eek:

Oh well, I still got an order!!!:D
 
And, your heartbeat returned to normal, Kristi !! Look how many of us you inspired, tho! ;)
 
  • Thread starter
  • #29
Yes it did Sallie!! I was on such a high coming on here and calling my hubby at work!!! Oh well!
 
My daughter would say: "Next time, Gadget!" So, we should continue this thread and see who gets the highest order from their newsletter for May.

I'll be watching, and I hope it is you (or me :) ) Kristi
 
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