Maximizing Sales: Tips for Hosting a Successful Preview Event"

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Discussion Overview

The thread explores various strategies and experiences related to hosting successful preview events for Pampered Chef products. Participants share their thoughts on invitations, event formats, and goals for these gatherings.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions they have not hosted their own show but are considering a spring/fall preview sale, expressing concerns about customer distribution.
  • Another participant shares their experience of inviting past hosts and preferred customers to their events, noting that bookings are a primary goal despite sales being only moderate.
  • One participant is interested in the naming and structure of open houses, seeking input on agendas and titles.
  • A participant announces their upcoming event titled "Spring Product Preview & Recipe Sampling Mystery Host Show."
  • Several users suggest combining a Stoneware Workshop with a spring preview to encourage sales and bookings, highlighting the potential price increase of stoneware.
  • One participant advises against calling the event an open house to ensure attendees stay for the duration, sharing their plan for a Mystery Host Party with incentives for RSVPs and bookings.
  • Another participant is considering the logistics of finding a suitable location for their show and the effectiveness of different types of invitations.
  • One participant refers to their events as "Host Appreciation" or "Last Chance, First Glance," aimed at preferred customers.

Areas of Agreement / Disagreement

Views differ on the best approach to invitations and event formats, with no clear consensus emerging on the most effective strategies for hosting preview events.

Contextual Notes

Participants share personal experiences and ideas based on their individual circumstances and customer bases, reflecting a variety of approaches to hosting events.

Who May Find This Useful

Consultants looking for insights into hosting preview events and exploring different strategies for engaging customers may find this discussion relevant.

wadesgirl
wadesgirl
Gold Member
Messages
11,383
I have never had my own show except for my kick off show. I've always thrown around the idea of doing a spring/fall preview sale but have never got around to it. My biggest problem is my customers are spread out all over. I thought about doing 2, one in the morning in my home town and one in the evening in the current town I live in. But then who do you invite? Everyone? Past hosts? Anyone who has had good experience and want to share I would appreciate it!
 
When I first started doing them - I invited my whole customer base (because it wasn't that big) but now I invite past hosts and a few preferred customers (ones that order big on a regular basis) and encourage them to bring guests.

My last one in August (and I had to change the date last minute) I had 16 attend, sales were only so-so....but I got several bookings. Bookings are my main goal when I do one of these.
 
I have seen some other posts about open houses, but I'm interested in what everyone is doing this season. What are you calling your open house? How long will it be and what is your agenda?
 
I am having one on the 27th and calling it the Spring Product Preview & Recipe Sampling Mystery Host Show
 
If you are looking to do something for Spring Product- why not do it the end of THIS month if you have a date, and make it a Stoneware Workshop but also a spring-preview (to get bookings). The stoneware workshop might get a few sales since stoneware is going UP in price (about 10%)....(make sure you mention that and that they are on SALE right now!). Then have a big sneak-peak of the Fabulous spring line (i'd put it on a table under a sheet, for a big reveal! :D
 
  • Thread starter
  • #6
esavvymom said:
If you are looking to do something for Spring Product- why not do it the end of THIS month if you have a date, and make it a Stoneware Workshop but also a spring-preview (to get bookings). The stoneware workshop might get a few sales since stoneware is going UP in price (about 10%)....(make sure you mention that and that they are on SALE right now!). Then have a big sneak-peak of the Fabulous spring line (i'd put it on a table under a sheet, for a big reveal! :D
Click to expand...

That's what I was thinking about doing. I have the last Saturday open this month.
 
Never call it an open house - people think they can come & go - if you want to do an actually "party", you just want them to show up & enjoy the party!I am doing one, calling it a Mystery Host Party & sending mini-catalog invites. They will get tickets for RSVPs (and, 5 if they bring a friend), 1 ticket for every $20 they spend, and 5 tickets for booking a party that night. It's also an "or" party, where they can come Tuesday night or Saturday morning...giving an option, and hopefully they will be available for one or the other.
 
  • Thread starter
  • #8
I'm leaning more to do this if I can find a location to host the show in my area (my house doesn't work well). Should I send mini invites to entice those who cannot come or just send a flyer?
 
I call mine either Host Appreciation or Last Chance, First Glance event (this one is for my preferred customers).
 

Frequently Asked Questions

What is a Preview Event and why is it important for maximizing sales?

A Preview Event is a gathering where potential customers can experience and learn about Pampered Chef products firsthand. It's important for maximizing sales because it allows hosts to showcase products, demonstrate their use, and create a personal connection with guests, which can lead to increased interest and purchases.

How can I effectively promote my Preview Event to attract more guests?

To effectively promote your Preview Event, utilize multiple channels such as social media, email invitations, and personal phone calls. Create an enticing event description that highlights the benefits of attending, such as exclusive offers or product demonstrations. Consider offering incentives, like a raffle or a small gift, to encourage attendance.

What are some key elements to include in my Preview Event presentation?

Key elements to include in your presentation are product demonstrations, testimonials from satisfied customers, and interactive activities that engage guests. Make sure to highlight the unique features and benefits of the products, and provide opportunities for guests to ask questions and try products themselves.

How can I create an engaging atmosphere during my Preview Event?

To create an engaging atmosphere, consider using themed decorations, playing background music, and offering refreshments. Encourage interaction by incorporating games or contests related to the products. Make sure to be enthusiastic and approachable, as your energy will set the tone for the event.

What follow-up strategies should I implement after the Preview Event?

After the Preview Event, follow up with guests through personalized thank-you notes or emails, and provide a summary of the products showcased. Include a link to your online catalog and remind them of any special offers. Additionally, consider scheduling one-on-one consultations for those who expressed interest in specific products to further encourage sales.

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