Maximizing Leads from Home & Garden Show: Tips & Tricks for Great Results

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Discussion Overview

The thread discusses experiences and strategies related to generating leads from a recent Home & Garden show. Participants share their challenges and suggestions for effectively following up with potential leads.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, expressed frustration over receiving minimal actionable information from door prize slips collected at the show.
  • Another participant suggested calling the leads to inform them they "won" a free cooking show as a way to engage them.
  • One user mentioned the idea of promoting a Wedding registry contest as an additional follow-up strategy.
  • Several participants noted the importance of reaching out to all leads, even if past experiences with similar offers had mixed results.
  • One consultant shared their success in offering free shows, stating that they typically book a significant number of attendees, although some may cancel.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various follow-up strategies, with some participants sharing successful experiences while others express uncertainty about the outcomes.

Contextual Notes

Participants are sharing personal experiences from their involvement in Home & Garden shows, focusing on lead generation and follow-up techniques.

Who May Find This Useful

Consultants looking for insights on lead generation and follow-up strategies from similar events may find this discussion relevant.

P
PaulaP
Gold Member
Messages
163
I participated in a Home & Garden show this weekend and I have a dilemna!!:confused: About 500 people went through this show and I had over 200 door prize slips filled out. GREAT!! WRONG!! Only 1 slip had anything checked for any additional information or booking or anything. EVERY OTHER slip had only names and phone # except for 10 that had included addresses. I talked to at least 100 of these people on a one on one basis and thought I was going to get some great leads, actually asked them to make sure to mark the slips so I could contact them in the future. Now what do I do?? Do I just make a call to all and just thanks for stopping by my booth? I have done several booths in the past and have never had this type of thing happen. Thanks for your ideas!!
 
If they gave you a phone number then call them. Tell them they "won" a free cooking show.
 
That is what I was typing and messed up, so you beat me to it!
 
You could also call them and tell them about the Wedding registry contest. Drawings at end of May and June. Anyone over 18 can enter. If they say they are not engaged, tell them they can enter anyway, or maybe they will know someone whom is engaged.
 
Yes, call them anyway. I'm STILL calling all my leads from our home and garden show a few months ago. You can offer a free show (although I have to say I haven't had much luck with this one)....or just ask if they have any PC questions, or would like any info.
Get creative and try what you can. Keep their contacts and contact them again in 6 months or so. etc
 
  • Thread starter
  • #6
Thanks for all the suggestions. I will let you all know how it turns out.
 
I always offer a free show, and have had great success w/ it. I usually get about half or more of the people to book, and then usually a few cancel. I must say it is in the presentation that helps, be enthusiastic.

A friend and I just did the home expo this weekend, we have a goal of booking 10, between now and July. She booked 2 at the show, and I booked one. Good Luck I know you can do it.
 

Frequently Asked Questions

What are the best strategies for attracting leads at a home and garden show?

To attract leads at a home and garden show, focus on creating an inviting booth with eye-catching displays and product demonstrations. Engage attendees with interactive activities, such as cooking demonstrations using Pampered Chef products. Offer exclusive show discounts or giveaways to encourage sign-ups. Make sure to have plenty of business cards and brochures available for attendees to take home.

How can I effectively follow up with leads after the show?

After the show, promptly follow up with leads by sending personalized emails or messages thanking them for visiting your booth. Include a recap of your conversation and any specific products they showed interest in. Consider offering a special promotion or inviting them to a future event. Consistent follow-up within a week of the show is key to converting leads into customers.

What materials should I prepare before attending the home and garden show?

Before attending the show, prepare promotional materials such as brochures, business cards, and flyers that highlight your products and services. Create an engaging display that showcases your best-selling items. Additionally, have a sign-up sheet for attendees to join your mailing list and consider preparing samples or small giveaways to attract visitors to your booth.

How can I use social media to maximize leads during the event?

Utilize social media to promote your participation in the home and garden show before, during, and after the event. Post updates about your booth location, special offers, and live demonstrations. Encourage attendees to share their experiences on social media by using a specific hashtag related to your booth. After the event, share photos and testimonials to keep the momentum going and engage with your new leads.

What are some common mistakes to avoid at a home and garden show?

Common mistakes to avoid include being unprepared with insufficient materials or staff, failing to engage with attendees, and not having a clear follow-up plan. Additionally, avoid cluttered displays that can overwhelm visitors. Ensure that your booth is organized and that you actively approach attendees to start conversations, rather than waiting for them to come to you.

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