Introducing Hwc Prods at Shows...

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Discussion Overview

This thread explores how Pampered Chef consultants are addressing the introduction of HWC products that are available online only, particularly in relation to their shows and hosts. Participants share their experiences and strategies for promoting these products while considering the impact on hosts who do not receive credit for these sales.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant expresses concern about how to explain the online-only nature of HWC products to guests and hosts, particularly regarding credit for sales.
  • Another participant shares their experience of promoting HWC products at a show by wearing a pink apron and distributing flyers after orders were placed.
  • One participant mentions opting not to discuss HWC products at shows, preferring to send emails to customers instead.
  • Several participants note difficulties in finding information about the HWC products online, indicating a lack of visibility on their personal websites.
  • One participant expresses hope that there will be updates and scripted emails available soon for promoting the products.
  • Some participants express disappointment about the timing of product availability on the website, suggesting it could have been better organized.
  • Another participant shares excitement about the products being available online and expresses eagerness to communicate this to customers.

Areas of Agreement / Disagreement

Views differ on the best approach to promote HWC products, with some participants favoring direct promotion at shows while others prefer email communication. There is no clear consensus on how to handle the situation with hosts regarding credit for sales.

Contextual Notes

Participants are discussing their personal experiences and strategies in relation to the introduction of HWC products, focusing on the challenges and opportunities presented by the online-only sales model.

Who May Find This Useful

Consultants looking for insights on promoting new online-only products and navigating host relationships may find this discussion relevant.

chefsteph07
chefsteph07
Messages
3,199
Just wondering how you are all going to "explain" to the guests (and the host!) that these products are "online only" without possibly stepping on the toes of the host who is NOT going to get credit for these items. I have a show tonight, the host already knows about the HWC products (she actually is a patient advocate for our local ACS) and she knows that guests ordering will not give her credit on her show. She's bummed. So am I. However, I still want to promote it greatly this month, I have a ton of Oct shows and aside from sending out an email to my contacts, I would like to get add'l orders but I"m afraid of how to approach it without giving the host SOME kind of credit for HER guests if they order...does this make sense? What are you all doing? Or am I overthinking it and it's not really a big deal?
 
I did my first October show last night, and I talked about it (wore my pink apron) and then after the guests had placed their orders, I passed out the flyers with the products. That was it!

Where do they go on line to order them, though? I didn't see them when I looked a bit ago!
 
Personally, I'm not going to talk about it at shows. I'm sending an email to my customers, and another special email to those who have purchased pink products in the past.
 
I'm sure there will be something on our websites and I bet there will also be one of those scripted e-mails we can send out. Give them time. They always seem to get these things out by the afternoon of the day we all assume it'll be up. ;)
 
I was surprised and a little disappointed that its not up already.
 
AJPratt said:
I was surprised and a little disappointed that its not up already.
Click to expand...

I know, it really is silly that they can't do the prep work the day before and have things ready to roll by the morning of the date things are supposed to be available. But, oh well--I'm sure there's some sort of reason behind it.
 
babywings76 said:
I know, it really is silly that they can't do the prep work the day before and have things ready to roll by the morning of the date things are supposed to be available. But, oh well--I'm sure there's some sort of reason behind it.
Click to expand...
Yeah, I agree there probably is a good explanation. Just surprising to me.
 
  • Thread starter
  • #10
Well, the items are on the website to purchase, lets hope I can send something out to my customers today w/ the actual products and prices! I know, I'm impatient! LOL
 
YAY! I was just too excited to wait!
 

Frequently Asked Questions

What are HWC products and how do they fit into Pampered Chef shows?

HWC products, or Healthy Cooking products, are designed to promote healthier cooking and eating habits. At Pampered Chef shows, these products can be introduced as part of a demonstration to showcase their benefits in preparing nutritious meals, making them a great addition to any cooking presentation.

How can I effectively introduce HWC products during my shows?

To effectively introduce HWC products, start by highlighting their unique features and benefits. Use engaging demonstrations to show how these products can simplify healthy cooking. Share personal anecdotes or success stories to connect with your audience and encourage them to ask questions.

Are there specific recipes that work well with HWC products?

Yes, there are numerous recipes specifically designed for HWC products. Consider using recipes that emphasize fresh ingredients and healthy cooking techniques, such as steaming, grilling, or sautéing. This not only showcases the products but also aligns with the healthy cooking theme.

How can I encourage guests to purchase HWC products at my shows?

Encourage guests to purchase HWC products by offering exclusive show discounts or bundle deals. Highlight the long-term benefits of investing in these products for healthier cooking. Additionally, consider providing samples or tastings to create a hands-on experience that can lead to increased interest and sales.

What if guests are hesitant about trying HWC products?

If guests are hesitant, address their concerns by providing information on the benefits of HWC products and how they can fit into their lifestyle. Offer testimonials from satisfied customers and encourage them to try the products with a money-back guarantee to alleviate any fears about their purchase.

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