Ideas on Getting Bookings on the Spot

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Discussion Overview

This thread explores various strategies participants are considering or have used to secure bookings at booths and shows. Ideas range from games and incentives to promotional materials and personal experiences.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, is seeking suggestions for engaging booth visitors to book shows before leaving, considering a game with incentives.
  • Another participant mentions the "Booking Beads" idea, suggesting using them as a visual incentive for on-the-spot bookings.
  • One participant shares their experience of preparing for their first booth at a farmer's market, expressing motivation to increase bookings.
  • Another participant discusses their busy summer and plans to secure leads from the booth, mentioning the importance of booking before leaving the event.
  • One participant offers several creative ideas, including a "flower pot" with show dates and gifts, and a "Everyone's a Winner" recipe card giveaway.
  • Another participant shares their success with offering free stoneware or bakeware for booking at the booth, noting low cancellation rates.
  • One participant inquires about the costs associated with free gifts offered at booths.
  • Several participants express interest in learning more about the booking necklaces, with one noting success in securing bookings using them.
  • Another participant mentions a flyer created by their director that includes coupons for free products when booking shows.
  • One participant shares their strategy of offering a free cookbook for bookings, emphasizing the use of discounts for delivery.

Areas of Agreement / Disagreement

Participants share a variety of ideas and personal experiences, but no clear consensus emerges on a single best approach for securing bookings at booths.

Contextual Notes

Participants are primarily discussing experiences related to booth events and shows, focusing on creative ways to engage potential hosts and secure bookings.

Who May Find This Useful

Consultants looking for innovative ideas to increase bookings at events may find the shared experiences and suggestions beneficial.

chefsteph07
Messages
3,199
I am doing a fair booth w my director and another consultant in a few weeks, we've done this booth for a few years now w/ moderate success, but I think this year we are looking for ways to get bookings on the calendar before they leave our tent...any suggestions? I was thinking we could do some kind of "game" that if they book before they leave they will get "X" at their party, but not sure what kind of game or even if that's a good idea? I want the prospects to be excited from the moment they leave and want to start planning their shows as soon as they get home! :)
 
Someone suggested the Booking Beads idea. Maybe you could have a couple of them in a basket (or hanging on a jewelry stand so they don't get tangled), or around your necks.
Basically, some sort of bonus for booking on the spot from one of your dates.Another lady I took a seminar with who was "queen of booths" would have her Booking Calendar, and offered bonuses for the weeks she wanted...the closer you booked, the greater the bonus.
 
I'm doing my first booth this weekend at a farmer's market. I hope to get some bookings. My August is pretty lean. In September I have two facebook shows and a cooking show, but that's it too. At least I've committed to working my business everyday again. I was in such a rut, but I'm really motivated.
 
  • Thread starter
  • #4
I haven't really been in a rut, but my summer has suffered just from how active my family is now, I am never home, and when I am home it's always after 9pm, etc, I just haven't had the time to make the calls and focus on it like I normally do. This is why I'm going to get my butt in gear for Sept and I want to have it booked solid, so I thought if I could get some leads from our booth on the calendar the day of the event that will put my mind more at ease. I'm also going to practice doing this more at my SHOWS...I normally take their info, and have to chase them down for a week afterward to set a date, I'm going to offer something small for booking before they leave the show (even if it's one twixit clip or something) and that will save me some time.
 
Here are some ideas:
-Make up a "flower Pot" with Show Dates on them and the Free Gift for taking it. On the back, have a thing for the person to fill in their info, then give them a host packet in a pretty bag (pc plastic bag with colored tissue is what I do) like it's a gift for them. Maybe include a season's best, a twixit clip, or a pan scraper. Have all the info they need to have, then tell them they need to have their guest list emailed to you by Tuesday or they won't get the free gift (explain that the sooner she gets the list to you, the sooner she won't have to do anything but be excited! - or some kind of garbage like that)

- Similar to the booking beads, have a basket full of envelopes with products in them. Have a board with available dates, they pick a date card, then their free gift card. Then do the same thing as above.

- Do the "Everyone's a Winner" Recipe Card giveaway. Have stickers on recipe cards that say things "Free Cooking Show" "Free xxx Product when you host a Sept. Show!" etc. Then ask them what they won, be totally excited, ask, "So when are we going to get together with your friends for that free cooking class?" You'll have a blast AND get xxx free! And, it won't cost you anything!"

That's all I got for now. I'm sure I'll come up with other fabulous ideas later;)
 
chefsteph07 said:
I haven't really been in a rut, but my summer has suffered just from how active my family is now, I am never home, and when I am home it's always after 9pm, etc, I just haven't had the time to make the calls and focus on it like I normally do. This is why I'm going to get my butt in gear for Sept and I want to have it booked solid, so I thought if I could get some leads from our booth on the calendar the day of the event that will put my mind more at ease. I'm also going to practice doing this more at my SHOWS...I normally take their info, and have to chase them down for a week afterward to set a date, I'm going to offer something small for booking before they leave the show (even if it's one twixit clip or something) and that will save me some time.

For your shows- I suggest the booking necklaces. I got 4 bookings from my last show using them. (If you need details on these, let me know.)

For the booth- I offer a free piece of stoneware or metal bakeware if they pencil their date in on my calendar at the event. I have only had 2 people ever completely cancel doing this! (This was a suggestion from my upline director. It works.)
 
How much are you all spending on the free gifts?
 
heather223 said:
For your shows- I suggest the booking necklaces. I got 4 bookings from my last show using them. (If you need details on these, let me know.)

I would like more details please!
 
These are all great ideas! I have a booth coming up in September and I would like to try one of these ideas! Thanks!

Also, I would like more details on the booking necklaces as well.
 
heather223 said:
For your shows- I suggest the booking necklaces. I got 4 bookings from my last show using them. (If you need details on these, let me know.)

For the booth- I offer a free piece of stoneware or metal bakeware if they pencil their date in on my calendar at the event. I have only had 2 people ever completely cancel doing this! (This was a suggestion from my upline director. It works.)

Do you have any cutesy way of doing the booth giveaway? :)
 
My director created a flyer for booths that has 2 coupons on it. One coupon says book a
cooking show in ______ and get a FREE batter bowl. The other one says book a cooking or catalog show in _______ and get any product you want up to $12.00 for FREE.The top of the flyer says "thanks for stopping by my booth etc."
 
Can someone share more info about the booking necklaces? Doing a fair on Saturday and would love to try this! Thanks.
 
I offer a free cookbook for booking a show at my booth. I order it with their show so it is delivered to them and I use their discount. I only order if the show is held on the date booked at the booth. It has worked for me so far!
 

Frequently Asked Questions

What are some effective ways to ask for bookings during a cooking demonstration?

During a cooking demonstration, you can ask for bookings by highlighting the benefits of hosting a party, such as exclusive discounts, free products, and the opportunity to have fun with friends. You can also create a sense of urgency by mentioning limited-time offers or special promotions. Make sure to engage your audience by asking questions and encouraging them to envision their own party experience.

How can I encourage guests to book a party on the spot?

To encourage guests to book a party on the spot, offer an incentive such as a free gift or a discount on their next purchase for those who schedule a party during the event. Additionally, share exciting ideas for themes or recipes that can be featured at their party, making it feel more personal and appealing. Creating a friendly and enthusiastic atmosphere will also help guests feel more inclined to commit.

What should I say to overcome objections when asking for bookings?

When facing objections, listen carefully to the concerns of your guests and acknowledge them. You can respond by providing solutions, such as offering flexible dates, explaining how easy it is to host, or sharing success stories from previous hosts. Emphasize that hosting can be a low-pressure, enjoyable experience and that you will be there to support them throughout the process.

How can I use social media to generate bookings during an event?

Utilize social media by encouraging guests to share their experiences live during the event. Create a specific hashtag for your demonstration and ask attendees to post photos or comments. You can also offer a special incentive for those who book a party through social media during the event, such as a bonus gift or an exclusive recipe. This not only promotes engagement but also expands your reach beyond the immediate audience.

What follow-up strategies can I use after the event to secure bookings?

After the event, follow up with attendees via personalized messages or emails thanking them for attending and reminding them of the benefits of hosting a party. Include a recap of the highlights from the demonstration and any special offers that are still available. You can also invite them to a private group where they can see more recipes and party ideas, creating an ongoing connection that encourages them to book a party.

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