I Won't Be Doing This Vendor Fair Next Year...

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Discussion Overview

This thread discusses experiences and opinions regarding vendor fairs, particularly focusing on the challenges and successes participants have encountered at such events. Participants share personal anecdotes about their sales, bookings, and overall satisfaction with the events they attended.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expressed frustration with a poorly organized vendor fair that had low attendance and minimal advertising.
  • Another participant shared a similar experience at a vendor event with a low number of attendees and vendors, noting that it was difficult to secure bookings.
  • Some participants highlighted the positive aspect of gaining bookings despite the challenges faced at these events.
  • Several users mentioned that smaller events can sometimes yield better results than larger ones, depending on the quality of contacts made.
  • One participant noted the importance of effective advertising and promotion for vendor events, suggesting that reliance on coordinators may not be sufficient.
  • Another participant shared a successful experience at a private vendor show, attributing their success to the host's strong community connections.
  • Some participants expressed skepticism about vendor events organized by representatives from direct sales companies, citing past experiences as less favorable.

Areas of Agreement / Disagreement

Views differ on the effectiveness of vendor fairs, with some participants finding success while others experienced disappointment. There is no clear consensus on whether to participate in similar events in the future.

Contextual Notes

Participants shared a range of experiences from various vendor events, highlighting the variability in outcomes based on factors such as organization, attendance, and personal approach to sales.

Who May Find This Useful

Consultants considering participation in vendor fairs may find these shared experiences relevant as they navigate similar events in their own businesses.

deanna_g
Messages
442
The organizer scheduled the event from 12-8pm, didn't send out any information, didn't let us know how much to pay until the day before, didn't tell us how much space we would have, etc etc. It was just awful. It was hardly advertised. We had about 50 people in all day. I did manage to get $130 in orders and book a show. But it was very frustrating and there were only 7 vendors there! Ugh. A Sweets Shop, me, Gold Canyon Candles, Beauti Control, Tupperware, Scentsy, and Lia Sophia. That's it. It was lame. And EVERYONE was packed up and gone between 5 and 6. Even the coordinator (who was a Beauti Control Consultant).
 
That stinks. I had one like that last year for my day job... about a dozen vendors... probably more vendors than participants.
 
Look at the bright side you added a booking to your calendar
And its someone outside your loop!
that can be a potential gold mine
 
$130 in sales!! a Booking!!! I would say that is a good day!!
what do you guys usually get from vendor events.
 
I worked an event yesterday that had 15-20 vendors, is an annual event and it was dead. I could not pay anyone to book a show. Only good part was I met some nice ladies and sold $40 worth of my cash and carry.

Deanna, It might have been booring but for what it was I would considder your event a success!
 
I too did a "dead" event yesterday. I got about $100 in orders (which is huge for me - I don't promote sales at such events - just bookings and leads) and one possible booking though. I also got a few new people to add to my NL list so it wasn't a total loss.
 
I agree with others that considering what you've posted, the event was a success for you, but I also agree with not doing it again next year. Plus, you've learned a LOT about what questions you'll ask before booking another booth!
 
  • Thread starter
  • #8
Oh yes....for me the booth proved to be worth it. But it's not worth my hassle to deal with. It was a vendor only fair (dumb) and there were only 7 vendors (also dumb). I always offer 10% off of orders at my booths and that seems to sell items for me. The lady that booked was the Gold Canyon vendor who was sitting next to me and extremely nice. I bought a candle from her (and MAN does it smell amazing!) after she booked with me. Every candle show I've had was a flop, so I figured that purchasing something from her would help her out. :-)
 
I would not be doing it again either Deanna. You never know what that one contact will do for you. :)
 
I was always leery of vendor events 'coordinated' by a rep from a DS company. Some may be able to pull it off, but generally they always seemed to be lame (and of course, she always had the primo spot).
 
This makes me feel better about turning one down recently. It too was organized by a beauti control lady.
Sorry it was a bummer for you, but at least you got one booking.
 
I wish I could get just one booking from the one that I do every year..I only ever do that one..and it is because it is my church bazaar.
 
I did two events this past week.

One had around 200-300 people in a three hour slot it was insane! I sold $100 worth of stuff, I have only one booking lead (but I havent followed up yet so I may have more) I also passesd out tons of mini catalogs and business cards, several people said they would order but we will see I guess!

The second one was 5hrs long and I probably only had 50-75 people and I sold over $300 worth of products, got 2 booking leads and 1 fundraising lead and I havent followed up yet. I also think I may have someone intrested in joining.

Needless to say being busy isnt always best. with the smaller one I was able to write notes on the back of there drawing slips for more effective follow up. That being said I completly understand not doing it again because honestly a few people can be better then tons but that is only if it is the RIGHT few people :) Glad you got something out of the day though.
 
I have done several vendor events and now that we can promote events on Facebook, I create an event in Facebook about the event. I send out flyers (that I create) to my customer base with a special on it if they attend and purchase from the event. Also, post the event in your website!! Give them a "code" word to say and give them a discount (i.e., Free Shipping, $10 off, etc.). Don't forget to take advantage of free "community publications" that will let you promote your event. Toot your own horn! I found that I can't always depend on the coordinators to do the advertising. Don't say "no" to this event just yet for next year. Give it a chance and maybe offer to take over the event as coordinator next year or help out the coordinator to make it better. Just my thoughts.
 
I only pray that my booth at a local craft fair goes this well. I cannot get any of my friends to book shows...so I need to meet people outside of my circle.

I too got asked by a Mary Kay consultant to do a vendor show at hers(or another ladies house) I was leary about that request...I just can't see how there would be sufficient space and parking to accomadate people, and the other vendors. I would be willing to do one if it were at a "public" location but probably not at a residence...any thoughts on that one ladies?
 
I never found that the ones in homes were very successful. Depends completely on the contact base of the host since many people may not feel comfortable showing up at a home of someone they don't know. I have had success at shows organized by other consultants though. I do ask for the list of vendors asap and send it out with my newsletter. I always include a coupon for a free gift with order. That ranges from our reusable shopping bag to season's best to quikut paring knife or some cash n carry that I don't really want (usually outlet stuff that came with something I really wanted). If it's a pricey item, I just offer is at a reduced price.

I always have several of my customers come to my booth. I too had a big craft fair this weekend and it was great. I have over $200 in orders so far and sold several cash n carry items. I think b/t my friend that was helping and I, I have almost 150 who spoke with us and filled out a drawing slip. I do NOT just have them out. To get one, I need to have some contact with them. I give a $25 gift certificate. It was very busy and fun.
 
My girlfriend hosted a private vendor show last fall. I was there with PC, she had Tupperware and Usborne books. She presented it to her friends as an afternoon out and an easy way to get a start on your Christmas Shopping. I don't know how the other two did, but I had $600+ in sales. It was a very good show.

It depends on the host's contacts. She is active in her neighborhood and community and is married to one of the top patent attorneys in the country. Her friends and neighborhood can support that kind of party.
 
jla8279 said:
I have done several vendor events and now that we can promote events on Facebook, I create an event in Facebook about the event. I send out flyers (that I create) to my customer base with a special on it if they attend and purchase from the event. Also, post the event in your website!! Give them a "code" word to say and give them a discount (i.e., Free Shipping, $10 off, etc.).


THANK YOU! THANK YOU! THANK YOU! for this idea!! I've been asked to participate at a local Catholic school's "holiday shopping" event next week. I believe it is an annual thing, tho it will be my first time there. This would be a great little "twist" on it!! :)
Any suggestions for my special for this one?? Hmm....I'm thinking about a December booking, or even a January booking one.....
Anyway, thanks again!! Love the facebook idea!!:love:
 

Frequently Asked Questions

Why won't you be participating in the vendor fair next year?

There are several reasons for not participating in the vendor fair next year. It could be due to scheduling conflicts, changes in personal commitments, or a desire to explore different marketing strategies. Additionally, I may want to focus on other avenues for promoting my Pampered Chef business that align better with my goals.

What will you do instead of the vendor fair?

Instead of participating in the vendor fair, I plan to focus on online marketing strategies, such as social media promotions, virtual cooking classes, and personalized customer outreach. This allows me to connect with my audience in a more targeted and effective way.

Will you still be available for Pampered Chef parties?

Absolutely! While I won't be at the vendor fair, I am still available for hosting Pampered Chef parties, whether in-person or virtually. I look forward to continuing to provide my customers with great products and cooking experiences.

How can customers stay updated on your Pampered Chef offerings?

Customers can stay updated by following me on social media, subscribing to my newsletter, or joining my Pampered Chef group. I will be sharing new products, recipes, and exclusive offers regularly to keep everyone informed and engaged.

Will you consider participating in vendor fairs in the future?

While I won't be participating next year, I remain open to the possibility of joining vendor fairs in the future. It will depend on how my business evolves and what opportunities arise that align with my goals and schedule.

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