How Often Do You Email Your Cusotmers?

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Discussion Overview

The thread explores how frequently participants email their customers, sharing personal experiences and varying practices regarding email communication in their businesses.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, emails customers once a month and considers sending a second email at the end of the selling season.
  • Another participant shares their experience of emailing twice a month, with a newsletter at the beginning and a reminder about specials later in the month.
  • Several users mention varying their email frequency based on sales or events, with some sending reminders after cooking shows or about order pickups.
  • One participant notes that they prefer to send separate emails for newsletters and specials to avoid overwhelming customers.
  • Another participant emphasizes the importance of personal communication, mentioning that they also call past hosts and customers occasionally.
  • One participant states they send a monthly email and additional reminders for special occasions, such as holiday deadlines or discontinued products.

Areas of Agreement / Disagreement

Views differ on the optimal frequency of emails, with some participants favoring once a month while others prefer twice a month or more, depending on circumstances.

Contextual Notes

Participants share their individual strategies and experiences regarding customer communication, reflecting a range of practices without implying any standard approach.

Who May Find This Useful

Consultants looking for insights into email communication strategies within their businesses may find the shared experiences relevant.

How many times a month do you email your customers?

  • Once a month

    Votes: 36 63.2%
  • Twice a month

    Votes: 19 33.3%
  • Once a week

    Votes: 2 3.5%
  • More than once a week

    Votes: 0 0.0%

  • Total voters
    57
PChef_ang
Gold Member
Messages
175
I am weary about emailing my customers too much. My husband points out to me that I receive various emails every week fromt eh same stores/pizza shops/ advertisers,etc. and I don't get angry. So before I up my ante, I wanted to see what y'all are doing. I am currently doing once a month, maybe a second one close to the end of a selling season too.

Thanks in advance!!

Angela :D
 
I was doing once a month but I switched to twice a month. First part of the month is the newsletter. Middle of the month I'll send something from PWS. Last month I sent a reminder about the stoneware special. Got one order from it so I guess it works.
 
I voted for once but it is sometimes twice depending on certain sales, etc.
 
one time...I send out an email once a month - but I like the idea of a newsletter sent from my email acct. at the beginning of the month and a PWS newsletter in the middle of the month. I guess it depends if I am doing a lot of CCC - then I wouldn't want to harrass them too too much! :blushing:
 
I do two because doing it in one email was just too much! People would browse the bits of the newsletter instead of actually reading them.
 
I email them twice a month. At the beginning of the month, I send them a newsletter and then later in the month I send a friendly reminder the guest special for that month..
 
I voted for twice a month...once for my newsletter and the other for either Outlet Specials or host specials I'm personally offering....
 
Honestly it depends on the month. I send out a monthly newsletter and various reminders throughout the month. When I've done a cooking show, I email everyone that day or the next day, thanking them for coming to the show and giving them specifics about when/where to pick up their order. When it is about 2-3 days before they get their order, I email them again letting them know this information. I also let them know how well the host did while convincing them to do their own show. Lastly, I email them again on the day their products come in and let them know I'll follow up with a phone call within a few weeks to see how they like everything and to give them a chance to ask questions. After that, it all depends on whether they have expressed interest in hosting, the business opportunity, or whatever. It may seem a little extreme but I've had customers tell me they wish EVERYONE they did business communicated everything so well and cared about them. I've received orders and shows booked because of sending emails so I guess I'm doing something right. ;)
 
I'd like to also mention that I try and call my past hosts and customers every once in a while too. Email is great but some people like hearing your voice. Plus it shows you have taken another step to keep them informed.
 
I send one monthly email. A few of times a year I'll send a special reminder email (i.e. end-of-season discontinue list, holiday order deadline reminder).
 
I do once a month and maybe near the end of selling season, I will send out a discontinued product list.
 

Frequently Asked Questions

How often do you email your customers?

I typically email my customers once a week. This allows me to keep them updated on new products, promotions, and recipes without overwhelming their inboxes.

What types of content do you include in your emails?

My emails usually include product highlights, special offers, cooking tips, and links to new recipes. I also share personal stories and experiences to create a connection with my customers.

Can customers opt out of receiving emails?

Yes, customers can easily opt out of receiving emails at any time. I always include an unsubscribe link at the bottom of each email for their convenience.

Do you send emails during holidays or special occasions?

Absolutely! I send special emails during holidays and occasions to share festive recipes, gift ideas, and exclusive promotions that align with the season.

How do you ensure your emails are not considered spam?

I focus on providing valuable content and maintaining a consistent schedule. Additionally, I always ask for permission before adding someone to my email list and respect their preferences regarding communication frequency.

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