How Do You Decide What to "Push"?

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Discussion Overview

The thread explores various approaches participants take when deciding which products to highlight during their shows. Participants share their experiences and preferences regarding product selection, presentation strategies, and audience engagement.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions that they tend to discuss all products they bring, believing that allowing guests to touch and feel items can lead to more sales.
  • Another participant shares their experience of primarily pushing products related to their recipes while also mentioning a few favorite items.
  • One participant emphasizes the importance of discussing higher-priced items like cookware and stoneware, suggesting that guests will find less expensive items on their own.
  • Another participant notes that they focus less on lower-priced items, aiming to proportionally allocate time based on product price, while also trying to shorten show time.
  • One participant describes a structured approach where they start with cookware, then stoneware, followed by the recipe, resulting in consistent sales figures.
  • Another participant contrasts this by stating they have found success by showcasing mid-priced tools instead of focusing solely on higher-priced collections.
  • One participant highlights the importance of adapting to guest interests, adjusting their focus based on the preferences expressed by the audience.

Areas of Agreement / Disagreement

Views differ on whether to focus on higher-priced items or mid-priced tools, with some participants advocating for a structured approach while others prefer to adapt to the audience's interests. No clear consensus emerges on the best strategy.

Contextual Notes

Participants share personal experiences from their shows, reflecting a variety of strategies and preferences based on their individual styles and the dynamics of their audiences.

Who May Find This Useful

Consultants looking for insights into product presentation strategies and audience engagement techniques may find the shared experiences relevant.

rsmpta
rsmpta
Messages
72
I have done about half a dozen shows (i'm not really gungho can you tell?) and get so caught up in discussing EVERYTHING. Demoing EVERYTHING that I bring. Which is obviously more than just what I need for a show.....guess that might be part of the problem....but my thinking is that i'd rather them touch and feel (and more likely buy) if they want to see something. KWIM? But then i hate it for a show to run long and people to get 'bored' while i'm doing the recipe.

Ideas? Do you JUST push products related to your recipe? Only your favorite items regardless of the tools you use for the recipe....

Thanks for your help/suggestions! :D
 
I usually push the products for my recipe(s) that I'm doing. And maybe pick a couple other items to talk about too or a couple of my favorite items. And then I usually end up with questions about other items in the catalog so I end up talking about those. Other than that to keep my load light going to the shows I pretty much just take what I need and the a couple extras...I always take a piece of my executive cookware...You never know! ;)
 
I push my recipe products, cookware, simple additions, stoneware and whatever the host special is for the current month and the next month!
 
I'm with Donna. Talk about the higher priced things. People will find the less expensive items on their own, but we really do need to sell them on Cookware, Stoneware, Simple Additions, and Woven Selections. Depending on my recipe, I'll talk up one or two of the collections. I always always talk about the current guest and host special and the host special for any upcoming months that I need bookings for.
 
I generally do not talk about items that are under $10 and $10-$20 items get a bit of time but not the spot light. Basically I try to talk as long on a product in proportion to its price demands my time. Its summer now so I do a little talk on exec cookware with the 8" sautee pan and ice demo and then the chillzanne bowl with ice to talk that line right after. Then I jump into the recipe and either through the recipe or talking with the guests on their faves stoneware will be talked on. I do quickly go over the guest special and the host special of whatever month I'm trying to book.

I've been really trying to pack less and shorten the show time because even so it 'feels' like if we talk on everything then people will buy more- I don't think its really true. I like to talk on our lines (cookware, stoneware, chillzanne) and then just talk favorites (mine and there's- for me its the knives and USG) and the recipe. There are some products in recipes that the only thing I will say is 'now I'm using our convenient corer to quickly core our strawberries...' and move on. I value my time and theirs and want to spend more time visiting, educating and relating than selling, the selling will come- so far this has served me well.

Sarah
 
I wrote a script for my show. Talk about what you want to sell FIRST. I talk about the cookware first, then the stoneware. I then do my recipe and talk about products as I prep. I then end by talking about SA as I serve. This covers your 3 main lines and many of your cutting/prep tools.

This format has resulted in consistent $800 shows.
 
I am just the opposite! I used to talk about the higher priced collections (cookware, stoneware, SA) only, but I never sold any. Now I showcase more nid-priced tools, because those really add up. I love to show the USG, I show a lot of chillzane, and other really useful tools. I still hit on cookware and stoneware, but you really have to come wanting those larger items. Maybe I am just a bad consultant, but I never had any luck with the more expensive products! And since I have joined chefsuccess my show average had been around $700.
 
I talk about what the guests are interested in. I have my own agenda but I find that each crowd wants different things. If there are a few stone lovers in the crowd, then I talk about stones more. A group last week had silicone haters so it became a joke about "this doesn't have that stuff you can put in your body." It wasn't my preference cause I love the scrapers but these ladies hated silicone! I also mention smaller items as I go and add "and it's only 4 bucks" so people know they can afford multiple items (and because I'm cheap).
 

Frequently Asked Questions

What factors should I consider when deciding what products to promote?

When deciding what products to promote, consider factors such as current sales trends, seasonal items, customer preferences, and your personal experiences with the products. It's also helpful to analyze which items have historically performed well in your sales and which ones align with your target audience's needs.

How can I identify my target audience's preferences?

To identify your target audience's preferences, engage with them through surveys, social media interactions, and direct conversations. Pay attention to their feedback and questions about products. Additionally, analyze past sales data to see which items were popular among your customers.

Should I focus on new products or bestsellers?

It's beneficial to strike a balance between promoting new products and bestsellers. New products can create excitement and attract attention, while bestsellers often have proven demand. Highlighting both can cater to different customer interests and encourage repeat purchases.

How do I determine the right time to promote specific products?

The right time to promote specific products often depends on seasonal trends, holidays, and special events. For example, kitchen gadgets may sell well during the holiday cooking season. Stay informed about upcoming events and plan your promotions accordingly to maximize interest and sales.

What strategies can I use to effectively "push" products during my sales events?

To effectively "push" products during sales events, use engaging demonstrations, share personal stories about the products, and offer limited-time promotions or bundles. Create a sense of urgency by highlighting exclusive deals and encourage interaction by inviting customers to ask questions or share their experiences.

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