How Do You Advertise the Outlet to Your Customers?

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SUMMARY

The discussion focuses on effective strategies for advertising outlet sales to customers, particularly through newsletters and emails. Participants share their experiences with sending out promotional materials, emphasizing the importance of clear instructions and avoiding direct links to the outlet to prevent customers from being redirected to a generic site. Successful tactics include using eye-catching flyers, concise messaging, and highlighting limited availability to create urgency. One user reported generating over $200 in outlet orders through a targeted email campaign.

PREREQUISITES
  • Understanding of email marketing strategies
  • Familiarity with creating promotional flyers and newsletters
  • Knowledge of customer engagement techniques
  • Experience with managing online sales platforms
NEXT STEPS
  • Research effective email marketing tools like Mailchimp or Constant Contact
  • Learn how to design engaging promotional flyers using Canva or Adobe Spark
  • Explore customer engagement strategies to increase sales conversions
  • Study best practices for managing online sales platforms to optimize user experience
USEFUL FOR

This discussion is beneficial for marketers, small business owners, and anyone involved in online sales who seeks to enhance their promotional strategies and drive customer engagement effectively.

MissChef
MissChef
Gold Member
Messages
2,711
I marked urgent because I'm running out of time!
I want to send out something announcing the outlet stuff. Trying to still drum up those June sales! Anyone have a flyer/newsletter you created and wouldn't mind sharing??
TIA
 
Gosh, last time I tried it, everything sold out so fast when all the new cool stuff came out.
I advertise on my newsletter that Joy does ( Tasty Tidbits) and I check the outlet often and if I see new stuff is added I send a mass e-mail out, but that can backfire if everything sells out. I mark in bold that things go fast etc... but boy people get mad if they go to buy it and it is sold out b/c they weren't quick enough.You could make up a cute flyer to send out, someone might have one from here. I don't think I was much help, sorry :(
 
I sent out an email to everyone on my monthly newsletter list stting that the Outlet had changed...go check it out! They did! I had over $200 in outlet orders last month!
 
I'm adding this to the free-form section of the "Hot New Products for Summer" email from my PWS/Customer Connection:

And check out the GREAT DEALS on my OUTLET! Tons of discontinued products at DEEP DISCOUNTS! To get to the outlet:

- Go to /cathyskitchen
- Click on "Order Products"
- Select Option 2 - "not invited to a show" - and click on "Place an Order"
- Click on "Outlet Specials" at the bottom left-hand side of the page

Happy Shopping!

I'll let you know how it goes after I send it out on July 1!
 
123byrequest just started sending out an outlet email. It's also in the monthly newsletter I get.
 
  • Thread starter
  • #6
Okay, as for what you send via e-mail, do you create a newsletter, or a flyer or what? I would love to have a copy, because otherwise I will spend forever trying to put it together, and I just don't have "forever" right now. if someone would forward me their e-mail that they send out to [email protected] or post it here, I would be sooooo grateful!
 
Cathy - I just forwarded the Customer Connection email that I test-sent to myself for my July newsletter. I keep mine short and sweet, and find I get more orders and responses from them. HTH!
 
Cathy - that is exactly what I did this afternoon and have 5 orders from it. As I said in another thread - just type out the directions how to do it - do not give them the link to the Outlet (it will direct them to the generic website, as I learned this afternoon)
 
  • Thread starter
  • #9
cathyskitchen said:
Cathy - I just forwarded the Customer Connection email that I test-sent to myself for my July newsletter. I keep mine short and sweet, and find I get more orders and responses from them. HTH!
Click to expand...

Thanks Cathy! BTW, I love your name! ;):p LOL!!! ROTFLMBO!!! :D:D
I'll go check out my email!

stefani2 said:
Cathy - that is exactly what I did this afternoon and have 5 orders from it. As I said in another thread - just type out the directions how to do it - do not give them the link to the Outlet (it will direct them to the generic website, as I learned this afternoon)
Click to expand...


Thanks Jenna! Which other thread are you talking about?
 
"You have GOT to be kidding me" - LOL - I didn't know what else to call it that was appropriate :blushing:
 
I remember they told us not to do that and I stopped immediately (it was a while back - 2 years ago maybe?). I used to do my own email newsletter (before Customer Connection) and linked every page that I referred to in my newsletter. I didn't want to risk not getting orders credited to me anymore, so I just send them to my PWS address and instruct them on where to go to find what they need. Your situation was definitely weird, Jenna!!
 
MissChef said:
Thanks Cathy! BTW, I love your name! ;):p LOL!!! ROTFLMBO!!! :D:D
I'll go check out my email!
Click to expand...

I know - we have great moms who have great taste in names, huh? ;) I felt like I was sending an email to myself when I emailed you! LOL! :D
 
  • Thread starter
  • #13
Thanks for sending me that Cathy! I notice our website is simular!! I'm /cathyscookin !!!
How fun! I just love making new friends on this board!:thumbup:;)
 
My 'situations' are always wierd :confused:

I think Outlet Emails need to be sent out SEPERATELY from your Newsletter if you want them to get TONS of attention - K.I.S.S. - People LAB
 
MissChef said:
Thanks for sending me that Cathy! I notice our website is simular!! I'm /cathyscookin !!!
How fun! I just love making new friends on this board!:thumbup:;)
Click to expand...

Yep - two Irish Cathys :) - we clearly think alike! I'm way too addicted to this board - I should have gone to bed 30 min. ago, but had to stop here and now I'm going to be VERY sleepy tomorrow - oops! :indif:
 
I copy and paste the pics, prices and descrption in the Outlet into Outlook. At the top of that I give stp by step instrutions on how to find the Outlet on my website and give them my website address. I putting the pics and prices in it really get them to go to the Outlet when they actually "see" what is in it before they get there.
 
  • Thread starter
  • #17
cathyskitchen said:
Yep - two Irish Cathys :) - we clearly think alike! I'm way too addicted to this board - I should have gone to bed 30 min. ago, but had to stop here and now I'm going to be VERY sleepy tomorrow - oops! :indif:
Click to expand...

Quick question, Cathy, is Murphy your maiden name or your married name? Meehan is my married name, but do you want to know just how Irish I really am!?! My birth last name was Kilpatrick!! Then, later on I took on my step-dad's last name, which was Warner. But I am Irish by birth and by my married last name!
Yeah, I know what you mean by addicted to this board, I really need to quit posting so much and work more often! I think NC is going to give me the kick I need! Again, thanks!:love::D;)
 
  • Thread starter
  • #18
jrstephens said:
I copy and paste the pics, prices and descrption in the Outlet into Outlook. At the top of that I give stp by step instrutions on how to find the Outlet on my website and give them my website address. I putting the pics and prices in it really get them to go to the Outlet when they actually "see" what is in it before they get there.
Click to expand...

Thanks for you help Jennifer!! You are great!:thumbup:
 
cathy, can you email me a sample of your newsletters? PLEASE!!

[email protected]

thank you.
 
stefani2 said:
Cathy - that is exactly what I did this afternoon and have 5 orders from it. As I said in another thread - just type out the directions how to do it - do not give them the link to the Outlet (it will direct them to the generic website, as I learned this afternoon)
Click to expand...

So, does this mean if I put my website address in my newsletter and they click on it, it will not link them directly to my site? :confused:
 
You can put your PWS in your newsletter, but you cannot put a link that goes directly to the outlet. HO indicated a while back that any links to PWS pages other than home pages would direct to the corporate site (lead system).
 

Frequently Asked Questions

How can I effectively promote the Pampered Chef Outlet to my customers?

To effectively promote the Pampered Chef Outlet, you can utilize social media platforms, email newsletters, and in-person events. Share enticing visuals of outlet products, highlight discounts, and create urgency by mentioning limited-time offers. Engaging storytelling about how these products can enhance cooking experiences can also resonate well with your audience.

What types of promotions work best for advertising the Outlet?

Promotions such as flash sales, bundle deals, or exclusive discounts for outlet items tend to attract attention. Additionally, offering incentives for referrals or hosting a themed cooking party featuring outlet products can encourage customers to explore and purchase from the Outlet.

Should I use social media to advertise the Outlet?

Absolutely! Social media is a powerful tool for advertising the Pampered Chef Outlet. You can create posts showcasing outlet products, share customer testimonials, and run targeted ads to reach a broader audience. Engaging content, such as cooking tips or recipe ideas using outlet items, can further enhance interest.

How can I incorporate the Outlet into my cooking demonstrations?

Incorporating outlet products into your cooking demonstrations is a great way to showcase their value. Highlight the quality and versatility of the items while preparing recipes. You can also offer attendees special pricing on outlet products featured in the demonstration, making it easier for them to purchase on the spot.

What should I include in my email marketing campaigns about the Outlet?

Your email marketing campaigns should include eye-catching images of outlet products, clear descriptions, and pricing information. Make sure to emphasize any current promotions or limited-time offers. Including customer reviews or success stories can also help build trust and encourage purchases from the Outlet.

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