How Can I Boost My Show Average?

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Discussion Overview

The thread explores various strategies participants use to increase their show averages as Pampered Chef consultants. Participants share personal experiences and techniques that they believe contribute to higher sales during their shows.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions that mailing invitations for hosts has significantly increased their show attendance and average sales.
  • Another participant shares their experience of focusing on high-priced items during shows, specifically mentioning the importance of discussing bestsellers and avoiding lower-priced products.
  • Several users mention the effectiveness of cooking demos, such as the burnt rice and ice demos, in impressing guests and showcasing product features.
  • One participant discusses the strategy of passing products around during shows to engage attendees and encourage purchases.
  • Another participant notes that gathering outside orders before and after shows has led to higher sales, even with lower attendance.
  • One participant emphasizes the importance of host coaching to improve show averages, sharing their own success in raising their average significantly.

Areas of Agreement / Disagreement

Views differ on the effectiveness of specific strategies, such as the use of demos versus passing products around. Some participants agree on the importance of mailing invitations and focusing on higher-priced items, while others share varied experiences with different approaches.

Contextual Notes

The discussion reflects a range of experiences and techniques among consultants, highlighting the diverse methods used to engage customers and boost sales during shows.

Who May Find This Useful

Consultants looking for ideas to enhance their show averages and improve sales techniques may find the shared experiences and strategies valuable.

mommyhugz1978
Gold Member
Messages
3,695
Alright I am trying to increase my show average, I would love any suggestions on what the best way to increase my shows average or how to introduce my higher priced items first!!! Any and all suggestions would be appreaciated!!!

Thanks
 
Cookware demos I hear work! Make a skillet cake and bring to shows and get oooohhss and ahhhss that we can bake it them!
Do the burnt rice demo or the ice demo with them.

Offer incentive total challenges to your hosts to reach a certain level offer them a free gift or extra FREE product to get them motivated!
 
Never spend time talking about products under $10!! Pick 3 products you want to be your bestsellers and spend your time talking about those items!
For instance - my favorite stone is the large bar pan - so my large bar pan goes with me to every show (even if it isn't part of the demo)- I tell everyone how much I love it, and how much I use it....and there is usually someone else there who loves theirs too, and I let them talk too - I sell on average 3-4 per show, alot of the time I'm not even demoing with it! I also always talk about the chopper, the Family Skillet, and the "All The Best Cookbook" - My top 5 bestsellers are 1. paring knife 2. citrus peeler 3. Bar Pan 4. Chopper & 5. All The Best! The Skillet isn't in the top 5 - but I sell alot more of them (and the other cookware) since I started focusing on selling it.
 
I can honestly say that the main thing I did to increase my show average AND the attendance at my shows was start mailing out the invitations for my hosts. I've been doing this since April, and I've had some GREAT shows since then. Until then, my shows were around the $250-$350 level. Now, they are usually around $500 or higher. Granted, that's not the HIGHEST they could be, but I've reached a $1000 show since doing this as well. I've had several around the $500-$700 levels. Now, is it all because I'm sending out the invitations?!!? I don't know, but as long as it continues to increase show sales AND attendance, then I'll continue doing that. Besides, the hosts LOVE it. I also pick up the ingredients and ask the host to reimburse me. Then, all they have to do is make sure their friend show up for the party. Works for me and them! :)
Sherrie
 
  • Thread starter
  • #5
I just recently started mailing out the invations for the hostest.....do you find it better to purchase the ingredients? I personal do that and I don't ask for reimburse me for the ingredients... I jsut take it as a tax right off. Thansk for the advice and keep it coming please
 
What is the ice demo for? I know you put ice in the saute pan & it melts, but how do you explain it?
 
I make sure that I pass EVERYTHING around to increase my average. I don't bring a ton to my shows, but I make sure that I talk about each product that I brought and pass it around. Even if you have a display and invite people to touch whatever they want, they will still probably not touch anything. If you pass it they have to hold it even if they just pass it on. I have sold so many meat tenderizers just by passing it around.
 
  • Thread starter
  • #8
gilliandanielle said:
I make sure that I pass EVERYTHING around to increase my average. I don't bring a ton to my shows, but I make sure that I talk about each product that I brought and pass it around. Even if you have a display and invite people to touch whatever they want, they will still probably not touch anything. If you pass it they have to hold it even if they just pass it on. I have sold so many meat tenderizers just by passing it around.


Do you do a demo or do you just pass the products around???
 
Please explain the burnt rice and ice demo. Thanks.
 
  • Thread starter
  • #10
Excatly what is that???
 
karenschulte said:
Please explain the burnt rice and ice demo. Thanks.

I have read somewhere on these threads that someone burns rice at the show then dumps it out infront of everyone and it just slides right out (no sticky mess). Everyone is totally impressed by that!

Ice just melts quickly to show how heat is evenly distributed and something else. I think you can get the audio cassette of cookware and it explains it better.

Try doing a search for cookware and see if you find these topics.
I don't personally do these with my demos but I have read some of people do to show off the cookware.
 
  • Thread starter
  • #12
OH VERY COOL!!!!!! I shoudl try that..... I have the 8in satue pan!!! BUT I WANT IT ALL!!! :)
 
mommyhugz1978 said:
Do you do a demo or do you just pass the products around???
I usually demo something really quickly (the garlic pull-apart bread) then while it is baking go through the catalog page by page and pass around anything in the calalog that I have with me while talking about it. I also add little questions into my speil like "Our Chillzane products have a special gel in them that when frozen can keep your food cool for hours. Who has one of these products, and what do you use it for?"
 
I do the ice demo at nearly every show. People are amazed at how quickly the ice melts and how cold the pan gets. Now, I haven't sold TONS of cookware by doing this, but it has opened many customers eyes to the idea. But -- I've had two hosts purchase the executive half-price combo set since doing this.

And -- yes, I find it easier when I just pick up the ingredients. Besides, I'm a SAHM with only one 3 year old son, so my hands aren't as tied as most of my working hosts. And -- I have no qualms asking them to reimburse me up to $15 since PC gives them that in FREE product anyway.
HTH
 
Improve your Host Coaching, if you want to increase your show average. My average show is around $675. My average jumped about $250 to $300, when I started crossing out the host benefits below $600 on the Show Planner and also when I started coaching EVERY host to a $1000 show!
 
With the ice/saute pan demo, it's not so much about the ice melting -- it's that the bottom and sides of the pan get cold, REALLY COLD, very quickly. This shows how it conducts heat (or in this case cold) evenly and fast.

With the rice demo, I've never had the rice burn. I've cooked it anywhere from 1-1/2 to 2 hours (I start it as soon as I get to the host's home) and it still comes out of the pan without a fuss.

Ideas for increasing sales? Send the invitations (this has virtually eliminated canceled shows) and talk about expensive items (cookware, stones, USG) first.
 
I'm new at this how do I post a new note on here thanks Darlene from Los Angeles , ca
 
I want to know how to get more shows can anyone give me some information on that,,,,,,
 
Outside Orders!!My last 5 shows were all over $700 mostly due to outside orders!! Attendance at my shows are usually on the low side (6-9 people), but I have the hosts gather lots of outside orders BEFORE and AFTER the show. I tell the host to show the catalog to anyone who can't come to the show. Then after the show, I have her show the catalog to the no-shows as well as any other people she can think of! I find that 11-13 orders usually ends up being a $700 show or higher!
 
  • Thread starter
  • #20
WOW!!! Okay I am already doing some of that.... and because my next show is on Sunday I am planning on doing reminder calls tommrow, I got some out side orders coming to me.... so I am happy!!! :) keep the advice coming!!! THANK YOU
 

Frequently Asked Questions

What strategies can I use to increase my show average?

To boost your show average, focus on engaging your guests with interactive cooking demonstrations, offering exclusive promotions, and creating a fun, inviting atmosphere. Encourage guests to invite friends and consider hosting themed shows to attract more attendees.

How can I encourage more sales during my shows?

Encourage sales by showcasing popular products and demonstrating their use in everyday cooking. Offer limited-time discounts or bundle deals during the show to create urgency. Additionally, share personal stories about how the products have improved your cooking experience.

Should I offer incentives for bookings or sales?

Yes, offering incentives can significantly boost your show average. Consider providing small gifts or discounts for guests who book a future party or make a purchase during the show. This not only encourages immediate sales but also helps you secure future bookings.

How important is follow-up after the show?

Follow-up is crucial for maintaining momentum after your show. Reach out to guests with personalized thank-you notes, reminders about their orders, and information about upcoming promotions. This keeps the conversation going and can lead to additional sales or bookings.

What role does social media play in boosting my show average?

Social media is a powerful tool for increasing your show average. Use platforms like Facebook and Instagram to promote your shows, share recipes, and showcase products. Engaging content can attract more guests and encourage them to share your events with their networks, expanding your reach.

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