Holiday/Christmas Cards to Past Hosts/Customers

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Discussion Overview

The thread explores various approaches to sending holiday cards and gifts to past hosts and customers, with participants sharing their personal experiences and preferences regarding the types of items they send and the rationale behind their choices.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant inquires about the effectiveness of sending Christmas cards to past hosts and customers, expressing uncertainty about whether to send cards blindly.
  • Another participant shares their plan to send magnetic calendars with a thank-you note to hosts, emphasizing the importance of appreciation without including incentives for orders.
  • A different participant expresses interest in the calendars and seeks information on where to obtain them, indicating a desire to thank their hosts for support.
  • One participant mentions using Town & Country for calendars and shares a link, while another notes the minimum order quantity from a different vendor.
  • Another participant discusses sending "Season's Best" cards to significant customers and hosts, highlighting the affordability and longevity of this option.
  • One participant mentions their positive experience with magnetic calendars over the years and notes a recent promotion from Town & Country for free shipping.

Areas of Agreement / Disagreement

Views differ on the specific items to send and the inclusion of incentives, with some participants favoring simple thank-you gestures while others consider more promotional items.

Contextual Notes

Participants share their personal experiences and preferences regarding holiday outreach, reflecting a variety of strategies based on past interactions with customers and hosts.

Who May Find This Useful

Consultants looking for ideas on holiday outreach to past hosts and customers may find the shared experiences and suggestions relevant.

S
sailortena
Messages
439
Hi, I was wondering if any of you take the time to send out Christmas cards to all of your past hosts and customers for who you have mailing addresses. Do you send an actual card or a post card? Do you put an incentive in the card to have them contact you? Does it work?

I was wondering because I want to let people know how I appreciate their business and didn't know if I should blindly send things to people or not.

Earlier this fall I sent out maybe 50 new mini catalogs to past customers and such, and got no responses.
 
I am sending magnetic calendars with my business card on the top to all of my hosts from this year, with a little note inside thanking them for supporting my business this year & that it was a pleasure to work with them. Hopefully they'll put the calendar on their fridge & see my name in front of them all the time (& guests will too!).

I'm not sure about the others. I don't think I'll send something to everyone I have an address for, but maybe those who spent over $50 or something like that. I have postcards from Nancy's that have holiday greetings on them left over from last year that I will use.

I don't think I'd put anything in to get an order. Just a nice thanks for your business. I think they'd appreciate that you thought about them & it puts your name in their mind again.
 
Where are you getting the calendars with the magnetic business cards? That sounds like a good idea if it doesn't cost too much...

I just had my PC anniversary and it would be nice to send something to all my hosts to thank them for their support.

Val
 
I'm doing the HOliday cards from Merrill for preffered customers and the calender magnets for past hosts.
 
SEASON's BESTI send a season's best to my past hosts and customers who placed big orders, and for birthdays. It's only 60 cents through our supply orders and the postage is like 90 cents. That's a pretty good deal and something they can keep in their kitchens for a long time. You can always include your card and a small note inside.

Debbie :D
 
For the past several years I've done the magnetic calendars & people love them:) And, I got an email from Town & Country the other day saying they're offering free shipping (reg $9.99); so I'm thinking I'm glad I haven't ordered yet! We can't get PC logo from them anymore, but you just attach your biz cards to the calendars.
I think it's nice to do something for your hosts & good customers during the Xmas season, to let them know you appreciate them!
 

Frequently Asked Questions

Why should I send holiday cards to past hosts and customers?

Sending holiday cards to past hosts and customers is a great way to show appreciation for their support and build lasting relationships. It helps keep your business top-of-mind during the holiday season and can encourage repeat business in the future.

What should I include in my holiday cards?

In your holiday cards, consider including a personal message expressing your gratitude, a brief update about your business, and any special offers or promotions you may have for the upcoming year. Personal touches, like a handwritten note, can make a big difference.

Is it better to send physical cards or e-cards?

While e-cards are convenient and cost-effective, physical cards often feel more personal and can leave a lasting impression. If your budget allows, sending physical cards can enhance the connection with your past hosts and customers.

When is the best time to send holiday cards?

The best time to send holiday cards is typically in early to mid-December. This timing ensures that your cards arrive before the holiday rush and allows recipients to appreciate your thoughtful gesture during the festive season.

How can I make my holiday cards stand out?

To make your holiday cards stand out, consider using unique designs, personalizing each card with a handwritten note, and including a small gift or sample of a product. Creative touches can make your card memorable and encourage recipients to engage with your business.

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