Get Tips on Engaging with People at a Big Fair Event | Trish in Texas

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Discussion Overview

This thread centers around strategies for engaging with attendees at a large fair event, with participants sharing their personal experiences and ideas for attracting interest and making connections.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, suggests asking attendees if they are familiar with Pampered Chef and discussing new products if they haven't attended a show recently.
  • Another participant shares their experience of using a raffle to draw people in, mentioning a small batter bowl as a prize.
  • Several users mention collecting information on door prize slips for raffles and announcing winners at a designated time.
  • One participant describes a method of engaging passersby by asking if they want to register for a free prize, using this opportunity to ask about their experience with Pampered Chef products.
  • Another participant notes that offering a "free" kitchen show as a prize attracts more serious inquiries about Pampered Chef.
  • One participant emphasizes the importance of having a crowd around their booth to draw more attention and potential customers.

Areas of Agreement / Disagreement

Views differ on the best methods for engaging attendees, with no clear consensus on a single approach being favored.

Contextual Notes

Participants share a variety of personal experiences and tactics for engaging with potential customers at large events, reflecting diverse approaches to outreach and interaction.

Who May Find This Useful

Consultants looking for ideas on how to effectively engage with attendees at fairs or similar events may find the shared experiences beneficial.

T
Trish1953
Silver Member
Messages
494
I've got a big fair event on Saturday. There may be as many as 1,000 people there. I am wondering what questions to ask folks that approach? Or else, the best way to make contact wth bypassers. I've usually offered a free recipe. And, will have the information out for the Wedding Sweepstakes, a few products (including the HWC items). I am planning on trying to get my calender filled up. Any ideas appreciated.

Trish in Texas
Consultant
 
My directory just told me to be sure to have a Raffle. That draws people in. I'm debating doing a booth with a fellow consultant at a local festival next month. :D
 
I always ask if they are familiar with PC and then when was the last time they were at a show. If it's been a while, then I talk up the new stuff and how they should get their friends together.
 
  • Thread starter
  • #4
I've got a raffle. Small batter bowl with some smaller items in it.

Trish in Texas
Consultant
 
ok....dumb question here....when you have a raffle do you just take names/info on door prize slip. There are no tickets to buy right??? I'm guessing you have it posted saying what time the winner will be drawn.
 
  • Thread starter
  • #6
Just collect information on door prize slips. Announce winner at a pre-selected time.

Trish in Texas
Consutant
 
We always have a "big" prize like a stone or such with slips to fill out. When people walk by, I say, "would you like to register to win a free prize?" This gets people interested. While they fill out their forms (or I offer to do it for them if they have full hands or need glasses), I ask if they have an PC items, what do they like, have they ever hosted a show, etc. As they leave, I say, "good luck - hope you win."

Then, I call them to say they won a free prize - a show with ingredients provided.
 
"Are you familiar with The Pampered Chef?"

If yes, "Do you have a consultant that you work with?" Then go from there!
 
My fair successI've always only given away a "free" kitchen show (meaning I bring the ingredients). That way the people who are entering the drawing are serious about PC. The rest just want the free products. That seems to always work well. I also give out a recipe and a mini catalog to everyone who comes up. I have recruit information laying on the table as wel as business cards and old catalogs (I have new ones only if they are persistant about it).

I have found that the more people you have crowded around the table, the better off you are. People will think it's something major going on and will want to come over.

I ask if they are familar with PC, and go from there. If they are, last time hosted, if they are not explain to them. Offer the opportunity - always. Typically when I do a booth of the size you are talking about (with the exception of a bridal show booth) I've ended up with at least a few orders and at least 4-5 bookings right on the spot. Then I work the raffle repsonses for the rest of the bookings.
 

Frequently Asked Questions

What are some effective ways to engage with attendees at a big fair event?

To effectively engage with attendees, consider using interactive demonstrations of your products, offering samples, and hosting mini cooking classes. Make sure to ask open-ended questions to encourage conversation and actively listen to their responses. Personalizing your approach based on their interests can also help create a connection.

How can I make my booth stand out at a fair event?

To make your booth stand out, use eye-catching signage and display your products attractively. Incorporate bright colors and clear branding. Consider using a themed setup that reflects the Pampered Chef brand and offers a welcoming atmosphere. Engaging visuals, such as cooking demonstrations or live tastings, can also draw people in.

What materials should I bring to a fair event for effective engagement?

Bring a variety of materials, including product catalogs, business cards, and promotional flyers. Having a sign-up sheet for newsletters or special offers can help you collect leads. Additionally, consider bringing samples of your products for attendees to try, as well as any necessary cooking tools to demonstrate your offerings.

How do I follow up with leads after the event?

After the event, promptly follow up with leads via email or social media. Send a personalized message thanking them for visiting your booth and offer any additional information they may need. You can also include a special promotion or invite them to an upcoming cooking class to keep the conversation going.

What should I do if I feel shy or overwhelmed at the event?

If you feel shy or overwhelmed, take a moment to breathe and gather your thoughts. Prepare a few key talking points in advance to help guide conversations. Remember, many attendees are there to learn and connect, so focus on sharing your passion for the products. Consider partnering with a fellow consultant to share the workload and support each other throughout the event.

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