heykim00
- 31
Follow Up After a Craft Show: Tips & Strategies
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Discussion Overview
This thread explores various strategies and personal experiences related to following up with customers after participating in a craft show. Participants share their approaches to maintaining contact with leads, potential bookings, and recruits.
Discussion Character
- Anecdotal
Main Points Raised
- One participant mentions having many leads and asks about the best methods for follow-up, including whether to send a catalog or a letter with a business card.
- Another participant shares their experience of calling every lead from their booth, noting that it took time but was worthwhile, resulting in potential bookings.
- A participant identifies a successful strategy involving personal phone calls within 48 hours, emphasizing the importance of assuming bookings and offering to meet for coffee to discuss business opportunities.
- One participant expresses gratitude for the shared information, indicating a collaborative atmosphere in the discussion.
Areas of Agreement / Disagreement
Views differ on the specific methods of follow-up, with some participants advocating for phone calls while others inquire about sending materials. No clear consensus emerges on the best approach.
Contextual Notes
Participants share personal experiences and strategies based on their individual interactions at craft shows, reflecting a variety of approaches to customer engagement.
Who May Find This Useful
Consultants looking for insights on effective follow-up strategies after craft shows may find the shared experiences and suggestions relevant.
pcchris
Silver Member
- 3,464
I have only done one booth, but I made sure that I called every one that filled out a slip. It took a little while, but it's worth it...I have one interested in the biz (Or at least was, until I took a break from calling her...), and one show for sure in October, several more that I have to call in a couple weeks.
I like to talk on the phone though, so that helps!! Good luck! Keep us posted as to your progress!!
I like to talk on the phone though, so that helps!! Good luck! Keep us posted as to your progress!!
chefkristin
Gold Member
- 2,903
lockhartkitchen
- 2,154
heykim,This is an area I have much success in. You must follow-up with a personal phone call within 48 hours. First ask yourself what month you are looking to book in. If you are booking now for Oct/Nov, and If they checked yes/maybe to a show then tell them both host specials. Ask them which one appeals to them the most. ASSUME they will book. "I have Tuesdays and Thursdays available in that month. Which day works best for you?Then: " Will Oct.26 or Oct. 13 work best for you?" Notice I said the earliest I wanted booked last.Recruit: maybe/yes "Would you like more information about the Pampered Chef business opportunity or would you like to know how to get started?"Offer to meet over coffee for informational coffee, or get them signed.Those who checked no: "Was your no meaning not right now or not at all? Because I am booking shows in November."I call everyone! Thank them for visiting my booth, refer to my website for recipes, information, online ordering, etc. "Would you like to be on my preferred customer list?
heykim00
- 31
Frequently Asked Questions
Why is follow-up important after a craft show?
Follow-up is crucial after a craft show because it helps to nurture leads, build relationships, and convert potential customers into actual buyers. It allows you to remind attendees of your products, answer any questions they may have, and encourage them to make a purchase. A timely follow-up can significantly increase your sales and strengthen your customer base.
What are some effective follow-up methods after a craft show?
Effective follow-up methods include sending personalized thank-you emails, making phone calls, or utilizing social media to connect with attendees. You can also send out newsletters or promotional offers to keep your products fresh in their minds. The key is to choose a method that aligns with your brand and feels personal to the recipient.
How soon should I follow up after a craft show?
It’s best to follow up within 24 to 48 hours after the craft show. This timeframe keeps your brand fresh in the attendees' minds and shows that you value their interest. Prompt follow-up can lead to higher engagement and a greater likelihood of converting leads into sales.
What information should I include in my follow-up communication?
Your follow-up communication should include a thank-you message for visiting your booth, a reminder of the products they showed interest in, and any special offers or promotions you may have. Additionally, include your contact information and encourage them to reach out with any questions or for more information.
How can I track the effectiveness of my follow-up efforts?
You can track the effectiveness of your follow-up efforts by monitoring response rates, sales conversions, and customer feedback. Use tools like spreadsheets or customer relationship management (CRM) software to log interactions and analyze data. This will help you understand what strategies work best and where you can improve for future events.
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