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Ahhh, be careful w/links. You can only do links through email. If you do any online links w/out HO approval (like for fundraisers for a cause's site to your's) then you can get an internet violation notice that can cost you your business.
I've had 2. Once a wedding planner put a link to my site w/out me knowing it and the other was me saying I was a fan of PC on facebook.
They do it to insure fair and consistent practices...
The only way for it to work is to use the e-invitations from your PWS. You can set up the catalog show on your PWS and the e-invitations will be catalog show specific, and will link to your site referencing that specific show.