Discover Your USP: A Guide for Direct Sellers by Tammy Stanley

[1PamperedMommy]

I am pretty new at the direct selling game (90 days new) and have just discovered Tammy Stanley. According to the "3 Secrets", you should develop a USP (unique selling proposition). I'm having a hard time relating it to my business. Do you guys utilize this idea? If so, what is your USP?

 

[NooraK]

I don't have a USP per se. I try to tailor what I offer to the person I'm speaking with at the time, and if they are an existing customer I probably know what preference they have.

For new contacts that I meet out and about, I focus on the quick, simple and budget-friendly meals concept.

 

[cathyt]

I'm working on this too. I'm thinking maybe my perspective is that I'm not the best cook...so I'll help you learn to prepare meals so easy, anyone can do it!!

 

[raebates]

Mine is that I'm very knowledgeable about the food in general and the products in particular. I'm also a lot of fun. Those are the things that keep people coming back to me. In addition, I tend to offer very personalized service. I discuss with my hosts exactly what they want out of their party. I close the show in person. I make myself available to my customers to answer any questions--any at all.

 

[Wildfire]

Hi there! Congratulations on your first 90 days in the direct selling world. It can definitely be overwhelming at first, but I am so glad you have discovered Tammy Stanley and her "3 Secrets"! Developing a USP is a crucial step in standing out in the market and attracting loyal customers. As a Pampered Chef consultant, my USP is providing high-quality kitchen products that make cooking and entertaining easier and more enjoyable. I also offer personalized recipe recommendations and cooking tips to my clients to help them get the most out of their products. What sets your Pampered Chef business apart from others? That can be your USP. Remember, it's all about showcasing what makes your business unique and valuable to customers. I hope this helps, and best of luck on your journey!